How to Take Care of the Effectiveness of Recruitment Processes in the Era of a Pandemic?

• Authors: Aneta Ziobrowska

Abstracts

EN

This article examines the profound impact of the COVID-19 pandemic on the labor market, elucidating its transformative effects on the employer-employee dynamics. Through a comprehensive exploration of recruitment processes, employer branding, and the broader employer-employee relationship, the study addresses the challenges organizations encounter in maintaining their coveted status as an “employer of choice” during these unprecedented times. Using survey research and literature review methodologies, the investigation, centered on 36 HR representatives from medium and large companies in Poland, reveals the substantial influence of the pandemic on employer branding activities, mainly through a pronounced shift toward social media campaigns. The research also identifies heightened difficulties in maintaining the employer's image during the pandemic, significantly impacting direct communication with employees. Strategies adopted by companies, such as changes in benefits, support for remote work, and prioritizing employee wellbeing, are scrutinized. The article introduces the HCDS model – Honesty, Care, Development, and Stabilization – as a framework for managing employer-employee relationships during crises. In conclusion, the study underscores the centrality of employees in organizational success, advocating for a strategic alignment of compensation with employee expectations, integrating internal branding activities with external efforts.

Keywords

EN

COVID-19; employer branding; EVP; human resources; labor market

• Publisher: Politechnika Częstochowska
• Journal: Zeszyty Naukowe Politechniki Częstochowskiej. Zarządzanie
• Year: 2023
• Volume: 1
• Issue: 52
• Pages: 180-192

Dates

published

2023

Contributors

author

Aneta Ziobrowska

• Czestochowa University of Technology, Faculty of Management

References

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Identifiers

DOI

10.17512/znpcz.2023.4.13

Biblioteka Nauki

40621645