Acquiring Customers Through Continuous Technological Development – Digital Open Innovation Business Model

• Authors: Roxana-Maria Barb

Abstracts

EN

In these times of uncertainty in the business environment, organizations need to direct their efforts towards innovation strategies and adopt a business model based on digitalization. All the technological advancements push companies to use digitalization in their business management, to set up instruments so they can communicate with their clients to improve products and services. Through the Digital Open Innovation Business Model, organizations can have an enormous and important impact on the market, and they can improve and revolutionize the manner they operate their businesses. A relevant aspect of operating a Digital Open Innovation Business Model is to obtain a competitive advantage over competitors by developing new products and services or improving the current ones. By taking Amazon and Tesla as a case studies, the aim of the article is to focus on the importance of implementing the Digital Open Innovation Business Model as a means for the company to be profitable and provide added value for their clients.

Keywords

EN

digital business model; digitalization; open innovation; open innovation strategies

• Publisher: Politechnika Częstochowska
• Journal: Zeszyty Naukowe Politechniki Częstochowskiej. Zarządzanie
• Year: 2023
• Volume: 1
• Issue: 51
• Pages: 7-22

Dates

published

2023

Contributors

author

Roxana-Maria Barb

• Lucian Blaga University Sibiu

References

• Ajaja, S. (2021). Tesla: The Tale of Radical and Open Innovation. https://jimdo-storage.global.ssl .fastly.net/file/77b75645-b564-43b6-92f9-c52e21e326b2/Final%20Case%20Analysis_Tesla %20Hw.pdf (accessed: 04.04.2023).
• Amazon. (2022). Amazon Alexa Official Site: What is Alexa?. Developer.Amazon.com.
• Rayes, A., & Salam, S. (2022). Internet of Things from Hype to Reality: The Road to Digitization. Springer.
• Anon. (2021). Over 91 Amazon Products & Services You Probably Don’t Know. @maheshone. https://maheshone.com/amazon-products-and-services/ (accessed: 28.04.2023).
• Anon. (2022). What is Amazon Digital & How it works? – [Updated 2023]. Cydomedia.com. https://cydomedia.com/what-is-amazon-digital-how-it-works-updated-2022/ (accessed: 28.04.2023)

Identifiers

DOI

10.17512/znpcz.2023.3.01

Biblioteka Nauki

21375341