Warunki implementacji partnerskich relacji w kanałach rynku (na przykładzie zarządzania kategoriami)

• Authors: Iwińska- Knop, Krystyna

Title variants

PL

Conditions of Relationship Management Implementation in Market Channels on the Example of Category Management

Abstracts

EN

The purpose of the article is to outline conditions of creating partner relationships i market channels. The analysis was done on an example of category management. Main focus has been placed on organizational aspects as well as common definition of goals and selection of partners. Investments in human (knowledge, competence, commitment) and IT resources an playing a key role. Successful implementation is dependent on a long term co-operation of partners - it cannot be incidental but should be defined as a long lasting partnership.

• Publisher: Uniwersytet Łódzki. Wydawnictwo Uniwersytetu Łódzkiego
• Journal: Acta Universitatis Lodziensis. Folia Oeconomica
• Year: 2004
• Volume: 179 cz. 2

Dates

published

2004

Contributors

author

Iwińska- Knop, Krystyna

other

Uniwersytet Łódzki, Katedra Marketingu

Identifiers

URI

http://hdl.handle.net/11089/7453