Wyniki wyszukiwania - BazTech

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Dimensions of attractiveness of the Polish army as an employer

Kurek Dorota

Zeszyty Naukowe. Organizacja i Zarządzanie / Politechnika Śląska

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2024

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z. 201

181--194

EN

Purpose: The main objective of the conducted research was to identify the dimensions of attractiveness of the Polish Army as an employer in the opinion of candidates for military service. Design/methodology/approach: The author of this article, noticing a gap in research results regarding the dimensions of attractiveness of the Polish Army as an employer, undertook a study to identify the dimensions (theoretical model) and empirically verify the model in one of the four target groups of employer branding in the Polish Army. The research using the diagnostic survey method (paper questionnaire) was conducted in November and December 2023 on a sample of 410 candidates for military service. Findings: The study shows that all twelve dimensions of military attractiveness are important in the assessment of candidates for service, while the revealed statistical relationships between attractiveness factors and the level of attractiveness of the military had different strength of relationship, which suggests the possibility of creating a hierarchy of dimensions. According to the candidates, the most important dimensions of attractiveness of the military include the stabilization dimension, social dimension, financial dimension, working conditions and organization, and cultural-affiliation dimension. Research limitations/implications: The research was conducted among candidates for military service, and therefore one of the four target groups of employer branding in the Polish Army was analyzed. As part of future research, it makes sense to learn the perspectives of the other three target groups, including soldiers, which will translate into the possibility of comparing the opinions of internal and external military stakeholders. Practical Implications: The results of the research can provide a basis for improving promotional activities in the Polish Army by using in image activities the key attributes of the military most associated with the military by candidates for service. The indicated activity should translate into an assessment of the military as an employer that meets needs and expectations by creating favorable conditions for work and professional development. Originality/Value: The article presents the author's dimension breakdown of the Polish Army attractiveness as an employer, which was then verified among candidates for military service.

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Student internships as a tool for assessment of the employer brand

Wawer Monika

Zeszyty Naukowe. Organizacja i Zarządzanie / Politechnika Śląska

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2022

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z. 158

663--677

EN

Purpose: At present, one of the most important challenges faced by employers is to find, employ and retain talents. Attracting the best interns can be the way of creating the company’s brand as an attractive employer for Generation Z. The management of an internship programme with good preparation can strengthen the employer’s brand from the close supervision of engaged mentors and managers. The aim of the research is to identify the impact of the assessment of the internships carried out by students on their perception of the employer brand. Design/methodology/approach: The survey has been conducted in Poland in the period 2019-2021 among 789 full-time students in different fields of study. The paper presents a quantitative analysis of the obtained data in the cross-section of the respondent's study level (bachelor’s and master’s). The theoretical part of the article explained the essence of employer branding in a contemporary organisation and the meaning of internships as an employer branding tool for Generation Z. Findings: The answers of respondents reveal that the overall assessment of the internship affects their willingness to work at the given company and to recommend the company to others. The experiences gained during the internship, mentors involvement, and the way the internships are prepared and carried out by the company, have an impact on the assessment of the employer brand and influence the decision of Generation Z to participate in recruitment processes in this company as well as the selection of this employer as the future workplace. Research limitations/implications: The size of the surveyed group does not allow for the formulation of general conclusions. However, the obtained results may be the basis for further in-depth studies on the problem. Similar research could be conducted to establish the opinion of employers and university representatives with a broader consideration of other variables. Practical implications: The conclusions of the study will deliver the enterprises valuable information about the importance of internships for the acquisition and retention of future employees from Generation Z, and building the employer brand in the labour market. Originality/value: The obtained results allowed to fill the research gap concerning the perception of the representatives of Generation Z regarding the student internships in the context of the assessment of employer brand.

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Factors affecting the image of hospitals – literature analysis

Wielicka-Gańczarczyk Karolina

Zeszyty Naukowe. Organizacja i Zarządzanie / Politechnika Śląska

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2019

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z. 136

653--663

EN

In the article, we present the literature research results regarding factors responsible for the image we hold of enterprises such as hospitals in Poland. A major part of such held image is that of the organization as an employer. Hence, in this paper, we identify the factors influencing the perception of hospitals within the labour market. Herein, identification of requirements is the first stage of a three-stage study devoted to image creation.

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Budowanie marki pracodawcy w branży TSL

Biernat I., Stawecki Ł.

Logistyka

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2016

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nr 3

28--31

PL

W artykule wyjaśniono pojęcie brandingu, czyli budowana marki, przy czym skupiono się szczególnie na budowaniu marki pracodawcy. Przedstawiono również najważniejsze cele i obszary employer brandingu, a także narzędzie służące do ich realizacji EVP (Employee Value Proposition) oraz scharakteryzowano branżę TSL z punktu widzenia rynku pracy i uzasadniono, dlaczego budowanie marki pracodawcy jest w tej branży szczególnie istotne. Na koniec zaprezentowano wybrane przykłady działań z zakresu employer brandingu firm z branży TSL.

EN

The paper presents the concept of employer branding, i.e. building of employer's brand. It also presents the primary goals and areas of employer branding with a tool to enable their achievement, EVP (Employee Value Proposition). The article characterises the FTL sector (Freight forwarding Transport Logistics) from the labour market standpoint and substantiates why employer's brand building is of special importance in the sector. Finally, the paper presents selected examples of employer branding activities of FTL businesses.