The article discusses problems of designing an ideal book, responding tocurrent market needs. It shows the design goals and difficulties in their fulfillment.Based on analysis of the works of Przemek Dębowski, an outstanding contempo-rary graphic designer, and his interview, attempts were made to obtain the rightmethod of graphical implementation. Important elements of work on the book anddesign decisions have been specified, showing them in the light of the enforcedrules, in particular the concept of congenial typography. It was emphasized that a well-designed book is an integrated whole of visual elements, each being equallyimportant. Dębowski’s views on design mechanisms, that deserve special attention,are summarized. At the same time, an idea is emphasized that the close cooperationof all the book's authors in order to obtain a reader-friendly edition is a value of its own.