Ineffective evaluation of operations strategy, resulting in negative side effects, is increasingly frequently reported in literature. It is mostly explained by non-integral and inconsistent assessment. Therefore an integrated framework for assessment was conceptualized to eliminate the reported dysfunctionalities. It is based on the paradigm of New Economy, holism, and departs from common but narrowing approaches, which solely focus on the business/company point of view. The proposal applies an ecosystemic perspective, which is fundamental for collaborative networks or when Internet ecosystems are used to drive operations. Both, procedural and cultural foundations are considered in the proposed solution.