W prezentowanym artykule autorka próbuje odpowiedzieć na pytania: jak rozumiana jest konkurencyjność usług logistycznych w Polsce? Jakimi kryteriami posługują się przedsiębiorstwa logistyczne uzyskując ocenę swojej pozycji konkurencyjnej w branży usług logistycznych? W artykule autorka przyjęła, że na ocenę pozycji konkurencyjnej wpływają czynniki takie jak: marka i kultura organizacyjna, potencjał społeczny w tym kompetencje techniczne, siła finansowa i rentowność, rynkowa pozycja firmy mierzona bezwzględnym lub względnym udziałem w rynku oraz tendencja jego zmian, kosztowa pozycja przedsiębiorstwa usług logistycznych. Konkurencja jest siłą napędową rozwoju przedsiębiorstwa i przede wszystkim zachodzi między przedsiębiorstwami.
Below presented article authoress try to answer on questions : How understood competitiveness of logistic services in Poland is, what criterion use logistic companies getting marks theirs competitive position in branch logistic services. In article authoress assume, that for mark of competitive position influence factors such as brand and organizational culture, social potential in this technical competences, financial strength, market position of companies measured ruthless or relative part in market as well as tendency of him of changes, cost position of enterprise of logistic services. One of major elements market processes is competition. In economical meaning this is fight company for economical advantages from selling goods and services, fight for supply markets and sale. Competitive position of company may define as multidimensional, precise by group of factors platform, which set brand, organizational culture, social potential, financial strength, market position of companies measured ruthless or relative part in market as well as tendency of him of changes and cost position of enterprise of logistic services. Companies come under pro competitive pressure of market entourage and they have conscience of meaning competitiveness in achieving aims, building competitive position and economical improvement efficiency of managing. Total and permanent presence and high range of competitive problem inflict, that it become detailed object of attention in activity logistic enterprises. Logistic company should show theirs offers possession well-fitting to customers needs and brought competitive success, should not forget about connecting scale advantages with individuality of offer. Accord to authoress, it's able to gain only in case of having extremely elastic value chain and at effective communication between offer giver and customer, from moment of projecting offer. Competitiveness is conception multiaspectual and it's meaning is not to overrate. Competitiveness may affect on: - effective location on existing resources and creating new, better, more innovative, - rise of effectiveness change management, - taking action which limit risk, - rise of competitive power (economical strength), - creation working strategy, - consolidation identity, - creation new organizations, - increase grade of active profession. At ground of logistic systems, and what's goes after, criteria to opinion competitive position companies from logistic branch belong onto generality of aspiration to offer each customer product which customer wish itself, in handy for him parcels, terms, forms obligation control, minimization resources in all zones of economic activity, inhibition of rising costs of transport, modernization supply system and distribution, adaptation to specialization and globalization economical process. Authoress displayed following attributes of competitiveness logistic services: - Organization and management (staff, computer science), - Price policy (terms of payment, negotiated price), - Reputation/image, - Market position ( part in market, knowledge of market), - Offer ( technical level of services, certificates of quality), - Accessibility (localization, destiny and range), - Service of deliveries (keep of terms, mistake less, safety of cargo ), - Trade connection with customers (rights contracts, long-term contracts). Competitiveness reflect in identification of market chances, answering on it brand new products with much better peculiarity. Fast and effective answer cause of production abilities and efficiency logistic company.