This article summarizes the scope and nature of the rural renewal projects supported by the EU funds. The top-down method of implementation of these projects, far from the essence of village renewal as a means of development of the rural areas, utilizing the revitalization paradigm, dominated the perception of this concept in Poland. However, the scale of the projects created an opportunity (utilized in a small way) to boost revitalization of the rural space, which could be a model character of the qualitatively good projects. In consideration of the revitalization, the aim of which is to give the town (the rural area) development impulses, with the model example of Rhineland-Palatinate, the achievable regional results were illustrated, and the situation in this field in the country was critically assessed. Treating the project as a revitalizing factor, depending on the stage of development processes in the environment of its implementation, there was proposed the concept of the revitalization potential of project, consisting of revaluation properties and useful values. The causes and consequences of the choice of projects for implementation were analyzed without quality criterion. Then the method of assessing the quality of the project was proposed, with the intention of applying it in the support programs of the rural areas in the years 2014 to 2020. In the assessment formula expressed in writing: the quality of the project = (valorization properties + utility properties) x level of innovation, there was highlighted the importance of innovation as an integrating element of the impact of the project and impact of the funding program. Using this method, was carried out partial, because concerning the revaluation properties, the assessment of collection of SPO and PROW projects implemented in the province Silesia. The results showed that the done project contributed infinitesimally to the revitalization of the village, which demonstrates the need to take into account the criterion of quality in the support mechanisms.