In the IT age of the 21st century, in the post-industrial society, systemic changes are taking place, including transformation forces, new tasks and needs. The first need in museology was to increase the number of branches in the regions (regional museums). Such a progress has already taken place. About 75% increase in museum facilities has been noted. During 1990-2004, there were 37 historical, 28 regional, 11 ethnographic, 9 natural, 8 techniques, 6fine arts museums. A small regress was recorded in archaeological and biographical museology. The second stage seems to be a qualitative progression, segmentally adapted to the current needs of potential visitors. Scientific and statistical publications are not optimistic. This concerns mainly young peopleand students of high schools, and secondary and vocational schools of all majors and specialties. The objective of my research is to arouse interest children and teenagers in museum messages as a means of studying history and cultural heritage. The Bobolice Regional Museum is a good example of this activity, perhaps because its founder, an active creator, animator and authority, is a retired teacher of geography and mathematics - currently the curator and manager - Bronislaw Malinowski.