Wyniki wyszukiwania - BazTech

1

Strategy for the implementation of transport processes toward improving services

Łukasik Zbigniew, Kuśmińska-Fijałkowska Aldona, Olszańska Sylwia

Zeszyty Naukowe. Transport / Politechnika Śląska

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2023

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z. 118

173--193

EN

The current situation in the commodities market has forced suppliers to change their ways of satisfying customer needs. The supply chain aims to deliver raw materials, semi-finished products and finished products to the right place at the right time, incurring the lowest costs. Therefore, high-quality transport services have become indispensable in competing with other entities, enterprises are guided by the timeliness of deliveries in the Just-in-Time and Door-to-Door systems, and the costs incurred. Hence, to ensure that the pursued actions are implemented effectively, it is imperative to apply a process strategy comprising a characteristic component of the transport process management that would have a significant impact on the improvement of the services provided. In this paper, the authors conducted research on a real object of cargo transport on fixed routes and established a concept of streamlining the transport processes carried out at a company. The improvement concept proposed by the authors permits the minimization of the time of loading operations on routes related to a specific load. The result is a reduced total time of cargo transport, which offers the possibility of taking more orders at the studied company.

2

Passengers’ satisfaction with the Lagos shuttle train services, Lagos, Nigeria

Olojede Olorunfemi Ayodeji, Folorunso Sikiru Akintunde, Popoola Adewale Sheyi, Oladeji Peter Bolaji, Akintifonbo Olamide, Odeyemi Damilare Jeremiah

Zeszyty Naukowe. Transport / Politechnika Śląska

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2023

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z. 120

215--231

EN

The study assessed passengers’ satisfaction with the services of the Lagos Shuttle Train Services in Lagos, Nigeria. Two types of train, the Mass Transit Train (MTT) and the Diesel Multiple Unit (DMU), were covered. Using multistage sampling, 246 passengers were surveyed. It was found that the DMU passengers had higher socioeconomic profiles; the overall condition of the DMU was also better. Further analyses reveal that passengers’ satisfaction differed for the train types: the MTT passengers were more particular about the operational environment, while the DMU passengers were concerned with both physical characteristics and the operational environment. Generally, passengers were satisfied with accessibility, coverage, fare, safety at station and onboard, security at station, and security of luggage; however, the Lagos Shuttle Train Services was found wanting on several key indicators. Recommendations are proffered towards enhancing the service quality of the Lagos Shuttle Train Services.

3

Scores and opinions about car maintenance and repair shops as an example of word-of-mouth marketing in digital social networks

Lotko Aleksander

Zeszyty Naukowe. Organizacja i Zarządzanie / Politechnika Śląska

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2023

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z. 169

479--496

EN

Purpose: Identification of scores and opinions about licensed car maintenance and repair shops in Radom on the basis of the word-of-mouth message in digital social networks. Design/methodology/approach: Licensed car maintenance and repair shops located in Radom were selected for the research. There are 20 of them. In order to identify a word-of-mouth message about them, data available in Google Maps were used – both numerical scores and opinions. Total amount of 3561 entries was considered. A mixed quantitative-qualitative approach was assumed: the statistics of scores were analysed quantitatively, while the content of the posted opinions was analysed qualitatively. Findings: Average scores for all car maintenance and repair shops are included in the interval <4,0; 4,6>. The total weighted average score is 4,3. A sharp polarization among opinions was stated, resulting in dividing them into two groups: clearly positive and clearly negative ones. On one hand, opinions encompassing substantive marks of overall high service level, professionalism, competence and quickness in delivering services, contact and information, as well as friendly atmosphere and staff friendliness dominate among the positive ones. They are often posted by loyal customers, who repeatedly take advantage of the services. On the other hand, clearly emotional opinions, expressed as a result of a single incident of not fulfilling customer expectations in a blatant way or neglecting them dominate among negative ones. Research limitations/implications: Research concerning a limited geographical region. Research should be treated as a pilotage. Practical implications: Information concerning scores and opinions about car maintenance and repair shops can make a starting point for identifying the areas of service quality which demand improvement. Originality/value: An innovative assessment of service quality in car maintenance and repair shops performed with the use of word-of-mouth data available in a digital social network.

4

Passengers’ perceptions of the service quality and operation of a bus rapid transit system (Trans Semarang) in Semarang, Indonesia

Simangunsong Ruth Elgiana Ester, Rakhmatulloh Anita Ratnasari, Dewi Diah Intan Kusumo, Adrie Fadhilah Maretha, Nugraheni Dinar Mutiara Kusumo

Transport Problems

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2023

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T. 18, z. 1

143--156

EN

The increasing population in urban areas has expanded the role of the transportation system to meet people’s mobility needs in developing countries. Since the demand for transportation services is proliferating, bus rapid transit (BRT) offers the opportunity to create a high-quality mass transit system in developing countries. The presence of BRT Trans Semarang, however, has not yet become a solution to city traffic problems since the transit system and its operation are not yet implemented. This study aims to explore the service quality and operation of BRT based on observations and passengers’ viewpoints at the BRT shelter, which is located in the central business district. The method of the research is a statistical descriptive and qualitative analysis using variables from passengers’ perspectives and observations on bus operation. The result shows that the capacity of the transit shelter, the interval between bus arrivals, bus dwell times, and BRT infrastructures (door size) are the most influential variables on passengers’ satisfaction. Furthermore, from the operation point of view, users’ trip destinations and maximum delay times are considered important for the improvement of BRT service.

5

Proposal of the e-services quality scale – preliminary results

Ingaldi Manuela

System Safety : Human - Technical Facility - Environment

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2023

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Vol. 5, iss. 1

160--171

EN

Quality plays a crucial role in both e-commerce and online stores because customers expect not only convenient shopping but also satisfaction with products and services. High-quality services and products contribute to increased customer loyalty and the establishment of a positive company image in the competitive online market. In the case of e-commerce, the main attributes considered when evaluating quality are those related to the functioning of the website through which the customer orders products. The main goal of the study was an attempt to compile attributes that would reflect the quality of a specific e-service, especially an e-commerce store, and influence customer satisfaction. Based on the list of attributes, an effort was made to identify those most important to customers. The research results, the importance of individual attributes and groups, further demonstrate what customers pay particular attention to in e-shops and what matters to them. Emphasizing the fulfillment of these attributes is crucial.

6

Measuring quality perception of public services: customer-oriented approach

Butkus Mindaugas, Rakauskiene Ona Grazina, Bartuseviciene Ilona, Stasiukynas Andrius, Volodzkiene Lina, Dargenyte-Kacileviciene Laura

Engineering Management in Production and Services

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2023

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Vol. 15, no. 2

96--116

EN

The focus of this research is on assessing the perception of public service quality through a customer-centred approach. Public service quality comprises multiple factors that are prioritised differently by customers. Therefore, the study aims to conduct a literature review to identify the primary quality dimensions of public services and evaluate the heterogeneity of their perception within the context of Lithuania. The research measures the user perceptions of public service quality. The literature review allowed for identifying service quality indicators and grouping them into dimensions based on unifying characteristics. Such identification of service quality dimensions grounded the research methodology. An adapted SERVQUAL model was used to analyse data collected by a survey to interview customers of Lithuanian public service organisations. Logit and probit models were applied to examine the effect of sociodemographic characteristics and the type of service on customer perceptions of different quality aspects of the provided public services. Explored heterogeneity of attitudes and detailed analysis of socio-demographic factors revealed that women with higher education are the most satisfied users of public services, while less educated men usually have a negative attitude towards the quality of public services. The study confirmed that marital status and income level are not related to customer satisfaction with service quality. Although gender, age, family size, education level, and employment status explain heterogeneity in customer satisfaction, they still account for only a small amount of variance compared to the place of residence and type of service. The study is a significant contribution to the field of service engineering as it introduces a systematic approach to the development of service quality, incorporating models and methods that enable the assessment of service quality and efficiency. The literature review has identified several research gaps related to public service quality, including a lack of research on general public services and areas such as tourism, real estate management, fire protection and rescue.

7

Can the system, information, and service qualities impact employee learning, adaptability, and job satisfaction?

Zamir Zahid

Applied Computer Science

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2023

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Vol. 19, no 1

25--46

EN

The quality dimensions of an information system, such as system, information, and service qualities, play a crucial role in determining the overall performance of an organization. These quality dimensions are significant as they can impact employee outcomes, which are key factors in determining whether an organization is able to achieve a competitive advantage in the market. The aim of this study is to explore the impact of quality dimensions on employee outcomes such as learning ability, adaptability, and job satisfaction. The research was conducted by distributing a structured survey questionnaire to 300 employees of 8 commercial banks at different management levels. The measurement and structural models were analyzed using Smart PLS. This study employed descriptive analysis to present a comprehensive demographic profile of both the organizations and the participants. Out of the nine hypotheses tested, seven were found to be significant. The findings of this study show that while all three quality dimensions (system, information, and service) of information systems positively affect employee learning, only system and information qualities positively affect employee learning, and as for job satisfaction, only system and service qualities play an important role. Therefore, implementing suitable information systems to improve employee outcomes in an organization, especially a financial organization, is paramount in this information age. This research contributes to understanding information systems, their implementation, and employee outcomes in an organization.

8

Evaluating users’ satisfaction in public transit service: a case of Addis Ababa city, Ethiopia

Girma Mulugeta, Woldetensae Berhanu

Zeszyty Naukowe. Transport / Politechnika Śląska

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2022

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z. 114

15--30

EN

Rapid urbanization has resulted in a slew of issues, including urban transportation, in most emerging countries' cities. Public transportation provides transportation for the community and plays an important role in the daily lives of the city's citizens, particularly the urban poor, by reducing travel costs and providing job opportunities. Thus, evaluating public bus service performance from the perspective of users is critical for identifying service operators' strengths and deficiencies. Consequently, the primary goal of this research is to determine the level of consumer satisfaction with public bus service in the city and identify the most important factors that influence satisfaction. Hence, a survey was carried out between December and January 2020. Stratified sampling approaches were used to obtain data from 500 travelers. Factor analysis and customer satisfaction index were used to analyze the data collected. Lastly, the findings show that users were quietly satisfied (0.54) with the quality of the bus services supplied in the city. Moreover, travelers were better satisfied with attributes that related to availability (0.64) and less satisfied with attributes under timeliness (0.50) and security (0.48). Therefore, service operators and other concerned stakeholders should give urgent attention to attributes under timeliness and security to enhance users’ satisfaction in the provision of bus service in the city.

9

Comparative analysis of the weight and quality of urban bus transport services: a case study of Baku

Dashdamirov Fuad, Javadli Ulvi, Verdiyev Turan

Zeszyty Naukowe. Transport / Politechnika Śląska

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2022

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z. 116

99--111

EN

With the growth of the population and the expansion of the territory of large cities, certain difficulties arise in meeting the needs of passengers for transportation. This article studied the satisfaction of users with the city's public transport system, especially the bus transport. Thus, a survey was conducted among passengers in Baku to assess their satisfaction with public transport. The survey covered all districts of Baku in general. The study was conducted in October 2021. The questions were aimed at identifying the weight, reasons for preferring the different types of public transport, the level of satisfaction of the population with these types, assessing the quality of services and the lack of urban bus transport. The level of satisfaction of survey participants with the work of public transport by gender and age groups was determined. Subsequently, this study showed that most of the population movements are carried out by bus transport. The analysis revealed factors that reduce the quality of service on bus routes. In addition, it examined the reasons why the population chose the bus transport, the shortcomings of the bus transport, the effectiveness of dedicated bus lanes, and attitudes toward the use of alternative public transport. Summarily, this study was passenger service to increase passenger satisfaction toward attracting more people to public transport.

10

Communication with patients and the quality of medical services (on the example of handling patients at the reception desk)

Bsoul-Kopowska Magdalena

Zeszyty Naukowe. Organizacja i Zarządzanie / Politechnika Śląska

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2022

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z. 159

53--66

EN

Purpose: The communication between a patient and the staff of a clinic's reception desk forms the patient's ideas and opinions about the entire health care facility. The purpose of this article was to analyze the assessment of the level of service provided by selected private health care facilities, on the example of handling the patient at the reception desk. Design/methodology/approach: The SERVQUAL service quality assessment method has been used in the research. The research was carried out in seven private health care facilities located in the Silesian Voivodship, in the cities with a population of between 100,000 and 250,000. 220 patients have been surveyed. The survey consisted of two questionnaires, a section concerning the determination of the weights of specific criteria and the section with demographic questions. Both surveys included 22 statements each, and there were also 4 demographic questions included. The assessments were made by giving points on the Likert scale of 1-7. The study was carried out from January to March 2022. Findings: The conducted analysis of the level of the studied service allowed for identifying key areas that require corrective actions. The biggest gaps between patient assessments and expectations concern such aspects as: response time, reliability, and empathy. Research limitations/implications: Due to the fact that the worst-rated areas are closely related to communication, it is advisable to take corrective actions on the part of management as soon as possible. It is also advisable to conduct a study on the diagnosis of errors made in patient’s service during registration on the example of other health care entities. Practical implications: The application of the SERVQUAL method enabled to diagnose the expected and obtained quality level of the tested service in the opinion of patients of selected NZOZs. Social implications: The results of the conducted research confirm that effective and efficient use of communication in the process of providing health care services influences the maximization of patients’ satisfaction and, as a result, it requires systematic investments in the development of human potential. Originality/value: In the conducted study, a model of the quality of patients service in reception desk in non-public health care units was proposed. The evaluation criteria were presented in the model in order to diagnose dimensions that are perceived well by the patients and those that, in their opinion, require improvement.

11

Improvement and evaluation of the financial (accounting) services quality in the era of SARS-COV-2

Bagińska Izabela

Production Engineering Archives

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2022

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Vol. 28, Iss. 3

283--288

EN

The changes brought about by the spread of COVID-19 require from entrepreneurs a new approach to the way they manage their businesses. Accounting offices are also facing a major challenge these days. In addition to the constant changes in tax regulations and the implementation of many new provisions concerning anti-crisis shields, the way of customer service in accounting offices has also changed as they had to adapt to the new reality. The aim of this article is to present the importance of improving the quality of accounting services in the pandemic era. The first part of the paper includes the scope of services and theoretical aspects of customer service in accounting offices in the era of SARS-CoV-2 as well as the characteristics of the concept of quality. Subsequently, the results of an anonymous survey conducted among entrepreneurs who are clients of accounting offices are presented, which contributed to the formulation of conclusions on the significance of customer service quality in accounting offices. The article highlights the significant changes in the way tasks are performed in accounting firms and financial departments. Among the modern methods of providing accounting services, two have been selected which (according to the respondents) will significantly effect on the service providing quality (in particular by limiting personal contact of contractors).

12

Analysis of railway commuting factors and customers patronage in Lagos State, Nigeria

Adanikin Ariyo, Adeoye Itunuoluwa, Ajayi Joseph

Journal of Sustainable Development of Transport and Logistics

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2022

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Vol. 7, No. 1

90--98

EN

Railway transportation is a critical component of countries' transportation sectors worldwide. This is because, in the movement of goods and persons, railway transport networks have a clear advantage over other modes of transportation. However, despite the positive outlook, Nigeria's railway transportation networks have faced several challenges to the country's economic and social development, especially in overpopulated cities like Lagos State. The study population consists of 125 railway transportation users in Lagos state. The data were analyzed using descriptive, multiple and Partial Least Square Structural Equation Modeling (PLS-SEM). The study revealed that safety is the highest predictor of customer patronage amongst railway commuters in Lagos state. This is followed by price, travel time and service quality. This indicates that if the safety of the railway commuters (customers) is guaranteed, they will continue to use the train regardless of the service quality being offered to them. The study recommended that Public-Private Partnership (PPP) should be encouraged in running the affairs of the Nigerian railways for increased efficiency and that industry players need to be proactive by ensuring adequate professionalism in the sector and putting in place modern railway transport facilities.

13

Study on the improvement of medical service quality in Beijing’s Tianqiao Community Health Service Centre

He Qiong, Li Qixiao, Chen Jindong

Engineering Management in Production and Services

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2022

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Vol. 14, no. 4

61--76

EN

Within the context of the COVID-19 pandemic, community-level medical institutions as health service centres have been gaining importance in the medical reform expansion. As prior research has not fully addressed how to index and evaluate the quality of medical service, this article proposes a framework based on the service quality gap theory and the three-faceted “structure–process–outcome” quality evaluation theory. The study took the medical services at Beijing’s Tianqiao Community Health Service Centre as an example to construct an index system for medical service quality evaluations. Data was collected from 211 people, and SPSS software was used for data processing and analysis. Due to the COVID-19 pandemic, patients without serious diseases tend to choose community hospitals to reduce their infection risk. As a result, they have growing requirements for clinics to have more departments and specialists. The studied community health service centre has encountered difficulties connected to low patient expectations, a poor medical environment, outdated hardware and equipment, and a low level of medical services. Some suggestions have been made to add specialised departments and consider the convenience of medical treatment for the elderly.

14

Analysing Service Quality and Its Relation to Customer Satisfaction and Loyalty in Sportswear Retail Market

Saricam Canan

Autex Research Journal

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2022

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Vol. 22, no. 2

184--193

EN

The sportswear industry has a growing market globally. In the sportswear retail market, where the primary focus is on providing customers the product, but provision of the necessary ancillary service also takes place, the service quality and its relation to customer satisfaction and customer loyalty are important. With an attempt to find out this relationship, the data for this study was obtained from 251 people living in Turkey. The service quality was described as a second-order construct with the dimensions proposed in SERVQUAL scale. Confirmatory factor analysis and structural equation modeling were used to analyze and validate the model. The findings showed that the service quality, together with the relevant dimensions, tangibles, reliability, and assurance, has an influence on the customer satisfaction but not on the customer loyalty. Nonetheless, it was confirmed the customer satisfaction has an impact on the customer loyalty.

15

Comprehensive service quality evaluation of public transit based on extension cloud model

Hu Xinghua, Chen Xinghui, Zhao Jiahao, Yu Kun, Long Bing, Dai Gao

Archives of Transport

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2022

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Vol. 61, iss. 1

103--115

EN

Prioritizing the development of public transit and enhancing its attractiveness is an important way to solve the problem of urban traffic congestion and achieve sustainable development. To improve the service quality and overall operational efficiency of urban public transit, an evaluation index system related to the comprehensive experience of passengers, service supply quality of public transit enterprises, and supervision of management departments was introduced from both the demand and the supply of public transit travel services. Based on the data distribution characteristics of the boxplot in statistics, the evaluation level and corresponding value range of each index were determined, and the comprehensive weight of the index was determined using the linear weighting method combining the analytic hierarchy process and the entropy weight method, so as to reduce the influence of single weighting method on the evaluation results of comprehensive service quality of public transit. An evaluation method of public transit comprehensive service quality based on the extension cloud model was established. The evaluation results of the model were obtained by calculating the cloud affiliation and comprehensive certainty, and a reliability factor was used to test the evaluation results, which solved the problem of randomness and fuzziness in the process of comprehensive service quality evaluation of public transportation and made the evaluation results closer to the reality. Finally, the established comprehensive evaluation model was applied to a city for example analysis, and the corresponding evaluation level was obtained as good. The value of the reliability factor in the model was less than 0.01, indicating that the model has good applicability and a certain application value for the comprehensive service quality evaluation of public transit. The evaluation method fully considered a variety of evaluation indicators, specified the evaluation level of comprehensive service quality of public transit, and the evaluation results provide a theoretical basis for public transport enterprise to make targeted improvement measures.

16

Improvement of the providing services process with use of the Sitequal method

Ingaldi Manuela, Brožovà Silvie

Quality Production Improvement - QPI

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2021

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Vol. 3, Iss. 1

17--27

EN

The current market situation has forced enterprises to change the place where they offer their products. Due to the covid-19 restrictions, in order not to lose customers and be able to continue earning money, they had to create or use various types of online platforms and organize e-shops where customers can make purchases without any restrictions. With properly designed and organized platforms, customers can check other customers’ opinions about a given enterprise and its offer, choose what they need, how they want to pay, what type of delivery of the ordered goods they prefer, and they can do it at any time of the day or night and from anywhere with access to the Internet. However, it can be noticed that not all platforms operating on the market meet the expectations of customers, they do not have many functions, and there is even lack of the basic information about the enterprise or contact details. In such a situation, customers are uncertain about the safety of using such a platform, often prefer to use a competitive e-shop. That is why, when assessing the operation of e-shops and the quality of its services, it is necessary to take into account the assessment of the operation of the online platform itself. The aim of the paper is to assess the functioning of the selected internet platform and its operation by customers. The Sitequal method, a variation of the Servqual method, was used during the research. The results of the research helped to show whether the customers were satisfied with the functioning of the platform, what they liked and what they would like to improve. This allowed to indicate the strengths and weaknesses of this platform and possible direction of improvements. The results obtained can form the basis for various types of enterprises to improve their online platforms.

17

The importance of telematic information and logistics indicators for the management of the quality of transport services

Sałek Robert

Production Engineering Archives

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2021

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Vol. 27, Iss. 3

176--183

EN

Transport companies, whose activities have a significant impact on the economy of the whole of Europe, constantly face new market challenges. The high demand for transport services, even in the time of the Covid-19 pandemic, and the introduction of new regulations by the European Union authorities mean that these enterprises have to increase their efforts on competitive foreign markets. Telematics systems play a crucial role in this battle as they enable the acquisition and processing of data characterizing processes in road transport. In this article, the author undertakes the issue of logistic indicators in theoretical frames, as well as their classification and characteristics as the main source of information about processes. This is followed by the analysis of data obtained from a transport company using a telematics system to manage transport processes in the context of ensuring the quality of services. The aim of the study is to demonstrate the significance of selected logistics indicators in terms of improving the quality of transport services. Statistical analysis is used to study the relationships and impact of individual measures in 2019-2020 as a forecasting tool. The result of the research is finding an appropriate link between the measures and using this knowledge as an opportunity to improve the quality of services.

18

The impact of high-performance work systems on Service Quality in the Telecom Industry of Oman

Sawant Kiran, Pise Atul

Polish Journal of Management Studies

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2021

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Vol. 24, No. 1

337--353

EN

The study aims to examine the relationship between two interdisciplinary models, viz. Guest High-Performance Work Systems (HPWS) model and Service Quality model. The attempt has been made for the very first time to study the integration of these two models and their outcome in the Telecom Industry at Sultanate of Oman. The interdisciplinary study integrates the HPWS factors viz. Employee motivation, Employee Commitment, Employee competency and opportunities to contribute to the overall Service Quality in the Telecom Industry of Oman. The data were obtained from randomly selected 300 Customer Care Executives working in the telecom companies and 300 customers using telecom services in Oman. The result of this study suggests that the integration of these two models exhibits a very strong positive correlation between HPWS and Service Quality provided to the customers in the Omani telecom industry. The HPWS components of Guest(2006b) model: viz. Employee competence, employee commitment, motivation and opportunity to contribute have a significant positive impact on overall service quality delivered by Customer Care Executives working in Telecom Companies in Oman. The findings of this paper will present an opportunity to telecom companies and managers to develop and implement Highperformance work practices for effective delivery of Service quality to customers of Telecom companies in Oman.

PL

Celem pracy jest zbadanie związku między dwoma modelami interdyscyplinarnymi, a mianowicie. Model gościnnych wysokowydajnych systemów pracy (HPWS) i model jakości usług. Po raz pierwszy podjęto próbę zbadania integracji tych dwóch modeli i ich wyników w branży telekomunikacyjnej w Sułtanacie Omanu. Interdyscyplinarne badanie integruje czynniki HPWS, mianowicie. Motywacja pracowników, zaangażowanie pracowników, kompetencje pracowników i możliwości przyczynienia się do ogólnej jakości usług w branży telekomunikacyjnej Omanu. Dane zostały pozyskane od losowo wybranych 300 Kierowników Obsługi Klienta pracujących w firmach telekomunikacyjnych oraz 300 klientów korzystających z usług telekomunikacyjnych w Omanie. Wynik tego badania sugeruje, że integracja tych dwóch modeli wykazuje bardzo silną pozytywną korelację między HPWS a jakością usług świadczonych klientom z branży telekomunikacyjnej w Omanii. Komponenty HPWS modelu Guest(2006b): mianowicie. Kompetencje pracowników, zaangażowanie pracowników, motywacja i możliwość wniesienia wkładu mają znaczący pozytywny wpływ na ogólną jakość usług świadczonych przez kierowników ds. obsługi klienta pracujących w firmach telekomunikacyjnych w Omanie. Wnioski z tego artykułu będą okazją dla firm telekomunikacyjnych i menedżerów do opracowania i wdrożenia wysokowydajnych praktyk pracy w celu efektywnego dostarczania jakości usług klientom firm telekomunikacyjnych w Omanie.

19

The impact of customer relationship management dimensions on service quality

Al-Gasawneh Jassim Ahmad, Anuar Marhana Muhamed, Dacko-Pikiewicz Zdzisława, Saputra Jumadil

Polish Journal of Management Studies

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2021

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Vol. 23, No. 2

24--41

EN

This study contributes towards service quality knowledge. The effects of customer relationship management (CRM) dimensions on service quality were investigated based on the resource-based view (RBV) theory. The study utilized a quantitative approach by obtaining data from general managers of hotels in Jordan. The data were analyzed using a partial least squares structural equation modelling (PLS-SEM). The results showed that CRM key customer focus, CRM knowledge management and CRM-based technology had positive impacts on service quality. On the other hand, the CRM organization had a negative impact on service quality. This study pinpointed, some interesting findings in the context of hotel industry in Jordan. The findings would be referential to other global hotels under the similar situation to enhance service quality.

PL

Niniejsze badanie przyczynia się do poszerzenia wiedzy o jakości usług. Wpływ wielkości zarządzania relacjami z klientami (CRM) na jakość usług zbadano w oparciu o teorię poglądu opartego na zasobach (RBV). W badaniu wykorzystano podejście ilościowe, uzyskując dane od dyrektorów generalnych hoteli w Jordanii. Dane przeanalizowano za pomocą modelowania częściowych równań strukturalnych metodą najmniejszych kwadratów (PLS-SEM). Wyniki pokazały, że koncentracja na kluczowych klientach CRM, zarządzanie wiedzą CRM i technologia oparta na CRM miały pozytywny wpływ na jakość usług. Z drugiej strony organizacja CRM wpłynęła negatywnie na jakość usług. Badanie to wskazało kilka interesujących odkryć w kontekście branży hotelarskiej w Jordanii. Wyniki będą miały odniesienie do innych hoteli na świecie znajdujących się w podobnej sytuacji, aby poprawić jakość usług.

20

Quality of service in local government units and digital exclusion of elderly people - example from implementing the Avatar project

Nowakowska-Grunt Joanna, Dziadkiewicz Michał, Olejniczak-Szuster Katarzyna, Starostka-Patyk Marta

Polish Journal of Management Studies

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2021

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Vol. 23, No. 2

335--352

EN

The aim of the research conducted as part of the presented article is to present the expectations of seniors in terms of service in local government units and the resulting needs for the use of modern digital solutions contributing to the improvement of their quality of life, together with digital exclusion, which was the basis for the research in the creation and implementation of the Avatar project effects. The article presents research on the assessment of the quality of service in the office, supplemented with practical solutions in the form of a virtual assistant for the elderly, which in turn improved the level of service in the perception of older people. The article uses the Servqual methodology to determine the level of satisfaction of older people with service in the office and indicates the limitations related to digital exclusion in these people, as well as the effects related to supporting the elderly through an avatar - a virtual assistant.

PL

Celem badań przeprowadzonych w ramach prezentowanego artykułu jest przedstawienie oczekiwań seniorów w zakresie obsługi w jednostkach samorządu terytorialnego i wynikających z nich potrzeb w zakresie wykorzystania nowoczesnych rozwiązań cyfrowych przyczyniających się do poprawy ich jakości życia, wraz z wykluczeniem cyfrowym, które było podstawą badań w zakresie tworzenia i wdrażania efektów projektu Avatar. W artykule przedstawiono badania dotyczące oceny jakości obsługi w biurze, uzupełnione praktycznymi rozwiązaniami w postaci wirtualnej asystentki dla osób starszych, co z kolei poprawiło poziom obsługi w percepcji osób starszych. W artykule wykorzystano metodologię Servqual do określenia poziomu zadowolenia osób starszych z obsługi w biurze oraz wskazano ograniczenia związane z wykluczeniem cyfrowym u tych osób, a także efekty związane ze wsparciem osób starszych poprzez awatara - wirtualnego asystenta.