Wyniki wyszukiwania - BazTech

Ograniczanie wyników

Znaleziono wyników: 3

Liczba wyników na stronie

Wyniki wyszukiwania

Wyszukiwano:
w słowach kluczowych: rynek odzieży

Sortuj według:

Ogranicz wyniki do:

Krajowy rynek odzieży i jego klienci

Grandys E., Grandys A.

Przegląd Włókienniczy - Włókno, Odzież, Skóra

2014

nr 3

38--41

Many characteristics of the clothing market make it different from the markets for other consumer goods. This article presents and describes these characteristics and then uses them and the general rules for market segmentation to develop more specific criteria (the number of products of the same design and its price) allowing market segments to be distinguished. The following segments of the clothing market are proposed: haute couture, prêt-à-porter (short- and long-run production), and clothing for the mass consumer. The division is then made more detailed by addressing the market niches. Each segment of the market is defined through the main characteristics of its products and groups of customers that are willing to buy them.

Ciucholandy widziane oczami klientów

Faryś P.K.

Przegląd Włókienniczy - Włókno, Odzież, Skóra

2012

nr 4

13-15

Analiza polskiego rynku odzieży ochronnej na podstawie badania ankietowego

Koszewska M.

Zeszyty Naukowe. Włókiennictwo / Politechnika Łódzka

2006

z. 62

43-59

W artykule przedstawiono część badawczą rozprawy doktorskiej nt. "Rynek odzieży ochronnej - aspekty marketingowe dostosowania polskich firm do działania na jednolitym rynku europejskim". Jest to część niezwykle istotna z punktu widzenia zasadniczego celu pracy. Pozwoliła ona bowiem na ocenę przygotowania polskich przedsiębiorstw produkujących odzież ochronną do warunków funkcjonowania na jednolitym rynku europejskim.

The main goal of the article is to answer the question about the degree to which protective clothing manufactured in Poland meets European standards and whether it can compete in the Single European market after Poland has joined its structures. Based on a questionnaire survey, a general description of the Polish protective clothing market was prepared, the main barriers hindering the export of clothing manufactured in Poland identified and the transposition of the EU certification and standardization system into the Polish system evaluated. The survey helped indicate the best opportunities and the biggest risks faced by the domestic protective clothing manufacturers. A separate analysis examined the marketing activties, a very important component of the preparedness of the Polish protective clothing manufacturers to operations within the Community. Innovativeness is believed to be the basic prerequisite for firms to gain and maintain sustainable competitiveness in the global market. Consequently, a very important component of the survey is the analysis of innovativeness-related needs among the Polish protective clothing manufacturers and evidencing its extremely positive influence on firms` competitiveness.