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PL
Rozwój sektora energetycznego obecnie jest mocno eksponowanym problemem przez wiele środowisk: akademików, polityków, przedsiębiorców, a także klientów. Klienci są zainteresowani wieloma aspektami, m.in. ceną, nieprzerwalnością dostaw, zanieczyszczenie środowiska uzyskiwanego wskutek wytworzenia energii. Celem artykułu jest wskazanie wartości jakie tworzy sektor energetyczny dla klienta. Punktem odniesienia jest problematyka wartości wskazywana w modelach biznesowych. Jednym z często wykorzystywanych możliwości opisu pomysłu na biznes jest Business Model Canvas. Wartość dla klienta zobrazowano w oparciu o funkcjonowanie sektora energetycznego we Francji w latach 2019 - 2021 roku, opierając ją na teorii społecznej odpowiedzialności biznesu (ang. corporate social responsibility - CSR).
EN
The development of the energy sector is currently a highly exposed issue by many circles: academics, politicians, entrepreneurs, as well as customers. Customers are interested in many aspects, including price, uninterruptible supply, environmental pollution obtained from energy generation. The purpose of the paper is to indicate the values that the energy sector creates for the customer. The point of reference is the issue of value indicated in business models. One of the frequently used options for describing a business idea is the Business Model Canvas. Customer value is illustrated based on the operation of the energy sector in France in 2021, basing it on the theory of corporate social responsibility (CSR).
2
Content available Model biznesowy sektora energetycznego Włoch
PL
Sektor energii elektrycznej w państwach Unii Europejskiej znajduje się w fazie głębokich przemian obejmujących zrównoważenie środowiskowe, niezawodność dostaw oraz wdrożenie działań integracyjnych w ramach w ramach wspólnego rynku energii. Redukcja emisji CO₂ w połączeniu z rosnącym zapotrzebowaniem na energię, kryzys cenowy, bezpieczeństwo dostaw, zmuszają decydentów do gruntownego przemyślenia modelu biznesowego sektora energetycznego. Celem artykułu jest przedstawienie transformacji strukturalnej i technologicznej sektora energetycznego Włoch w oparciu o Business Model Canvas. Okres analityczny obejmuje lata 2000–2022, gdzie rok 2000 przyjęto za punkt odniesienia dla modelu biznesowego kształtującego się w 2022 roku. Obserwacja przemian sektora energetycznego w ostatnich latach była ważnym elementem debaty naukowej oraz wdrożeń gospodarczych. Od dwóch lat nastąpił ich przyrost wykładniczy. Autorzy również chcą zabrać głos w dyskusji, przedstawić sektor poprzez pryzmat Business Model Canvas, co nie jest często spotykane w literaturze przedmiotu. Wykorzystywany jest on bowiem na potrzeby opisania organizacji nie zaś sytemu.
EN
The electricity sector in the European Union countries is in a phase of profound change involving environmental sustainability, supply reliability and the implementation of integration measures within a common energy market. The reduction of CO₂ emissions coupled with increasing energy demand, price crisis, and security of supply are forcing decision makers to fundamentally rethink the business model of the energy sector. The purpose of this article is to present the structural and technological transformation of italian energy sector based on the Business Model Canvas. The analytical period covers the years 2000-2022, where 2000 is taken as the benchmark for the business model taking shape in 2022. Observing the transformation of the energy sector in recent years has been an important part of the scientific debate and business implementations. They have grown exponentially over the past two years. The authors also want to contribute to the discussion, to present the sector when taking into account the Business Model Canvas, which is not often seen in the literature. This is because it is used to describe an organization rather than a system.
EN
The aim of this paper is to design a methodological procedure for determining the costs of companies in the process of travelling the last mile in the context of changing the business model. At present, traditional services such as delivery by post or by courier to a particular consumer’s place of residence are still used to deliver consignments to consumers. In recent years, however, new delivery methods have begun to be used, such as ParcelShops, lockers located at specific locations, or dispensing points where the consumer comes to pick up the shipment. In order for each of these methods of delivering goods to consumers to work as efficiently as possible, it is necessary to incur certain costs. The results of this paper contain a mathematical relationship for calculating the total costs that a postal company has to incur in order to deliver goods to consumers within the last mile using the available delivery options.
PL
Celem niniejszego artykułu jest przedstawienie innowacyjnego modelu biznesowego, Modelu SaHo, stworzonego dla realizacji Programu Polskiej Energetyki Jądrowej (PPEJ), ale możliwego do zastosowania również w innych państwach oraz innych sektorach wymagających dużych nakładów inwestycyjnych. Model SaHo rozwiązuje problemy energetyki jądrowej związane z wysokim ryzykiem inwestycyjnym i wysokimi kosztami kapitału na etapie budowy oraz zapewnia elektrowni jądrowej przychody po podłączeniu jej do sieci. Model zakłada, że na początku inwestorem jest państwo, które przejmuje na siebie w krótkim okresie większość ryzyka. Następnie państwo sprzedaje akcje elektrowni przed podłączeniem jej do sieci, znacząco zmniejszając swoje zaangażowanie finansowe. Od tego momentu elektrownia w Modelu SaHo działa podobnie do elektrowni w fińskim modelu Mankala albo amerykańskiej spółdzielni energetycznej, wytwarzając i sprzedając energię swoim akcjonariuszom po koszcie produkcji. Żaden z modeli stosowanych do tej pory w sektorze jądrowym nie daje takich możliwości. Model SaHo umożliwia zwiększenie konkurencyjności krajowego przemysłu oraz zwiększenia akceptacji społecznej dla energetyki jądrowej. Dzięki temu jest on nie tylko modelem biznesowym, ale również koncepcją funkcjonowania przemysłu jądrowego.
EN
The purpose of the paper is to present an innovative business model, the SaHo Model, designed specifically to enable the Polish government to implement Nuclear Power Development Plans, which can be possibly used in other countries and in sectors requiring high capital expenditures. The SaHo Model solves the problems identified in the nuclear energy sector, which are related to high investment risk and high costs of capital at the investment stage, and ensures revenues after connection to the grid. Since the state is the investor at the initial stages, it takes over most of the risk in the short term. Selling the shares before connection to the grid, the state significantly reduces the financial involvement in the long term. From then on, the SaHo Model works similar to the Finnish Mankala or American electric cooperative models, producing and selling energy to their shareholders at production costs. None of the models used so far in nuclear energy provides such opportunities. The SaHo Model allows to enhance the competitiveness of the national industry and to increase public acceptance for nuclear power. Thus, it is not only a business model but also a concept for the functioning of the nuclear industry.
EN
Significant gaps in public services management were highlighted when service-dominant logic emerged in services science, resulting in fundamental changes in attitudes. The business model application in public services was initiated by offering public service logic. However, this concept requires justification of its interfaces with management approaches, frameworks, and practices. The VUCA (Volatility, Uncertainty, Complexity, and Ambiguity) environment has changed the existing managerial approach in organisational performance and services management. This paper aims to highlight the key aspects and justify the application of services management approaches, frameworks, and practices (Agile practices, customer experience management frameworks, and the design thinking approach) that coincide with the business model approach in public services management (public service logic) in a VUCA environment. In this paper, the Cochrane Guide to Literature Reviews was loosely followed. The focus was on academic publications and such expert sources as webinars for practitioners. Only publications and expert sources in English were included. The Scopus search engine was used for academic sources. Publications covering at least two of the following domains were included: Customer experience, business model, Agile practices, design thinking approach, public services, and VUCA. The expert sources were selected using purposive sampling when communities of practice were identified by authors with expert knowledge, and the main communication channels within each community of practice were sampled. The analysis showed that public services are defined as public goods that the State’s government commits to deliver in line with public values by applying a customer-centric approach. Integrating the design thinking approach and Agile practices help create customer-centric solutions for the customer experience management framework as design thinking helps understand what to do, while Scrum (one of Agile practices) gives the autonomy in deciding how to do it. Each analysed managerial method contributes uniquely to improving public services management in a VUCA environment.
EN
The article substantiates the influence of digitalization, which affects the development of socioeconomic relations. The trends that arose as a result of the development of digitalization and contribute to the gradual transformation of socio-economic relations and the economic base was identified. Digitization as a factor influencing the change of the economic base was substantiated. The economic basis of business models in the conditions of digitalization is considered. The most widespread business models of the modern type in the conditions of digitalization of the economy was characterized. An analysis of the evolution of scientific opinion regarding the transformation of business models from traditional to digital ones was made. It is proven that the business models used in the digital economy are client-oriented, which proves their purely marketing nature. The influence of “Industry 4.0” technologies on the evolution of approaches to the definition and formation of business models was substantiated.
PL
Artykuł uzasadnia wpływ cyfryzacji na rozwój stosunków społeczno-gospodarczych. Zidentyfikowano trendy, które powstały w wyniku rozwoju cyfryzacji i przyczyniają się do stopniowej transformacji stosunków społeczno-gospodarczych oraz bazy ekonomicznej. Uzasadniono cyfryzację, jako czynnik wpływający na zmianę bazy ekonomicznej. Rozważane są ekonomiczne podstawy modeli biznesowych, w warunkach cyfryzacji. Scharakteryzowano najbardziej rozpowszechnione modele biznesowe nowoczesnego typu, w warunkach cyfryzacji gospodarki. Dokonano analizy ewolucji opinii naukowej, dotyczącej transformacji modeli biznesowych, z tradycyjnych na cyfrowe. Udowodniono, że modele biznesowe stosowane w gospodarce cyfrowej są zorientowane na klienta, co świadczy o ich czysto marketingowym charakterze. Uzasadniony został wpływ technologii „Przemysłu 4.0” na ewolucję podejść do definiowania i kształtowania modeli biznesowych.
EN
Purpose: The article focuses on the issue of energy transition in relation to Polish entities operating in the energy sector. The aim of the article is to analyse and assess the scale of the changes in the business models of energy companies resulting from the transformation. Design/methodology/approach: The literature on the study of energy models and transformation has proposed theoretical frameworks to support energy transformation. They provide inspiration to examine the impact of energy transition on the business models of Polish traditional energy companies operating in the form of integrated capital groups. Three energy companies of the Polish energy sector, operating in the form of integrated capital groups – PGE, TAURON and ENEA – were selected for the study. The research used such methods as literature review and materials concerning the current situation and market trends in the energy sector as well as case study research. The research model uses the approach proposed by A. Osterwalder and Y. Pigneur, describing the rationale behind the way in which an organisation creates value and provides and profits from the value created. Findings: The article summarises the results of research devoted to the changes in the configuration of the business model of a traditional energy company in the context of building a new energy market structure, characterised by distribution of generation sources, fast-growing prosumerism, intelligence of solutions resulting from the innovative ICT technologies applied and virtualisation of the offered customer value. The research covered selected Polish energy companies operating within the structure of capital groups. Practical implications: The presented summary of the impact of the energy transition confirms that its presence triggers profound changes in the business model of the traditional energy company and its components. Originality/value: The article presents a synthesis of the regulatory, legal and market conditions shaping the scope and depth of the transformations in the energy sector. The article summarises a review of new business models in the power industry and defines directions of changes in the business model of an energy company, which were determined as a result of the research. The article also discusses a possible scenario for further restructuring and changes in the business model of an energy company in the light of governmental programmes for the transformation of coal production assets and hard coal mining.
EN
Purpose: The aim of the article is to identify the key components of the business model of an enterprise operating in the Industry 5.0 environment Design/methodology/approach: The achievements and results presented in the article were obtained on the basis of literature research and expert research conducted among 25 professionals with experience in strategic management, Industry 4.0 and Industry 5.0 technologies. The research technique was the Delphi method. The key components of the business model were presented in the form of Business Model Canvas. Findings: Based on the research results obtained, components shaping the business model of a company operating in the Industry 5.0 environment were identified. Research limitations/implications: The analysis of experts' opinions is a preliminary stage of identifying key components of the business model of a company operating in the Industry 5.0 environment. The research should be extended to the analysis of case studies of companies implementing Industry 4.0 technologies. Originality/value: The original achievements obtained during the research include obtaining valuable research results in the field of key components of the business model affecting the formation of its architecture, competitive advantage and value creation and monetization. The research results were obtained directly from experts who have the necessary knowledge of strategic management, Industry 4.0 technologies and Industry 5.0 pillars.
PL
W literaturze przedmiotu jest niewiele opracowań dotyczących modeli biznesu w przemyśle spożywczym. Modele biznesu w branży piekarsko-cukierniczej, a także ich typologia to nierozpoznana naukowo dziedzina. Świadczy o tym brak publikacji podejmujących problem typologii w odniesieniu do przedsiębiorstw branży piekarsko-cukierniczej. W artykule wskazano na aktualnie stosowane modele biznesowe w branżach spożywczych z analizą porównawczą dotyczącą możliwości zastosowania modelu franczyzy produkcyjnej w branży piekarsko-cukierniczej.
EN
There are few studies in the literature on business models in the food industry. Business models in the baking and confectionery industry, as well as their typology, is a scientifically unrecognized field. This is evidenced by the lack of publications addressing the problem of typology in relation to enterprises in the baking and confectionery industry. The article indicates the currently used business models in the food industry with a comparative analysis of the possibility of using the production franchise model in the bakery and confectionery industry.
EN
Introduction/background: E-commerce has become one of the most important innovations in today's economy delivering significant economic value. It is not surprising, therefore, that businesses around the world operating in various industries are inclined to use e-commerce to optimise their performance. The use of e-commerce is fostered by the huge increase in internet accessibility. Businesses working on e-commerce models have the ability to deliver products to customers within a short period of time. These advantages have resulted in a high level of competition in the e-commerce industry today. Some online shops succeed and others fail. The paper looks at this problem from a business model perspective. Business models are generally oriented towards creating value for the customer, but the paper looks for its most valuable components in the context of e-commerce. Aim of the paper: The purpose of the study is to identify the business model of a successful e-commerce company. All its components are analysed, in particular the correlation between the selection factors of the online shop and the consumer values of the shop under study. The paper designs a process for creating a business model for e-commerce. Materials and methods: This paper uses materials from the master's thesis "Business models in ecommerce", defended at the Silesian University of Technology in 2022 by Justyna Koloch. A case study analysing the business model of an e-commerce company was used as the main research method. Results and conclusions: As a result, the paper shows the process of a design approach to building and testing an e-commerce business model. An overview of this process provides a glimpse into the problem of finding effective e-commerce business models. The design approach to creating a business model and the use of different schemes increases sales opportunities, attracts different types of customers and encourages collaboration to achieve success in the highly competitive e-commerce market.
11
Content available remote Current and future roles in the social economy and the COVID-19 crisis
EN
“The social economy” has played an important role in addressing and mitigating the short- and long-term economic and social impacts of the COVID-19 crisis. In the short term, social economy actors helped emerge from the crisis by providing innovative solutions to strengthen public services to complement government action. In the longer term, social economy organizations can help transform the post-crisis economy by promoting inclusive and sustainable economic models. Relying on decades of experience, its peculiarities and fundamental principles, the social economy can inspire models for social innovation and a sense of business operating in a market economy. The aim of this article is to show how the social economy is mitigating the effects of the COVID-19 crisis and how governments are responding to these problems, as well as to show how the pandemic has caused numerous changes in economic activity and the way companies operate. The main conclusions of the article are: the social economy helps recover from COVID-19, the social economy helps to transform societies in crisis, the social economy inspires the mainstream economy to achieve a social goal, Policy makers support the political economy in its transformation.
PL
„Ekonomia społeczna” odegrała ważną rolę w rozwiązywaniu i łagodzeniu krótko- i długoterminowych skutków gospodarczych i społecznych kryzysu wywołanego COVID-19. W perspektywie krótkoterminowej podmioty ekonomii społecznej pomogły wyjść z kryzysu, dostarczając innowacyjne rozwiązania wzmacniające usługi publiczne w celu uzupełnienia działań rządowych. W dłuższej perspektywie organizacje ekonomii społecznej mogą pomóc w przekształceniu gospodarki pokryzysowej dzięki promowaniu integracyjnych i zrównoważonych modeli ekonomicznych. Opierając się na dziesięcioleciach doświadczeń, swoich osobliwościach i fundamentalnych zasadach, ekonomia społeczna może inspirować modele innowacji społecznych i poczucia biznesu działającego w gospodarce rynkowej Celem niniejszego artykułu jest pokazanie, w jaki sposób ekonomia społeczna łagodzi skutki kryzysu COVID-19 i jak rządy reagują na te problemy, a także jak pandemia spowodowała liczne zmiany w działalności gospodarczej i obsłudze firm. Główne wnioski płynące z artykułu to: ekonomia społeczna umożliwia wyjście z COVID-19, ekonomia społeczna pomaga przekształcać społeczeństwa w kryzysie, ekonomia społeczna inspiruje ekonomię głównego nurtu do osiągnięcia celu społecznego, politycy wspierają ekonomię polityczną w jej transformacji.
EN
Purpose: This paper is to present an in-depth interview as a tool for identifying factors conducive to changing a business model in start-ups. The first part of the paper deals with the issues related to defining a business model, examples of its components, as well as drivers of change. The second part of the paper presents the advantages of qualitative research in studying the problems involved in a business model and includes the author’s proposal for an original structured interview form aimed at identifying drivers of change in the business model.Design/methodology/approach: These topics are discussed based on the literature review.Findings: A properly constructed structured interview appears to be an effective tool to collect qualitative data on the factors influencing the business model change from the management level, because the people who make decisions in an organization are the best source of information on strategy and business model.Originality/value: This paper proposes a research tool which is a structured interview consisting of 5 sections, sample questions for each section are presented to identify the factors affecting the change of business model.
EN
The main goal of this work is an attempt to answer the question about the level of implementation (concretization) of strategies created by enterprises operating in the agricultural machinery sector? As part of the project, first of all, research was undertaken to identify the microfoundaments of the adopted business model on the one hand, and on the other hand, define the development strategy. This required the formulation and implementation of partial tasks, which included, on the one hand, a query of the literature in direct relation to the research topic (theoretical and design layer), and on the other hand - in order to establish the level, scope and structure of the strategy microfundaments formulated by enterprises - empirical verification. The above resulted in the development of a research model. Compiling the model as a result of the exploration of the literature and discussion among deliberately selected experts - on the empirical level - determined the recognition of the level of strategy concretization among producers of the agricultural machinery sector (self-assessment). The concretized explications have become the substrate that defines the right direction for the conducted research (verification of the research model), the results of which will be presented in the presented part of the study.
14
Content available Position of central European regional airports
EN
This article focuses on the position of regional airports in the countries of Central Europe, with a focus on the airports of the Visegrád Group, especially the airports in Slovakia and the Czech Republic. The authors explain the financing of the airports and provision of state aid to these entities according to European legislation. This article reports differences in the national implementation processes of the same Europeans rules in the V4 Member State and compares the regime of financing of the regional airports. Subsequently, we analyse the economic situation of regional airports and their state based on financial indicators. In general, the current COVID-19 pandemic has exacerbated their situation. Many countries still adhere to strict regulations or international travel bans so as not to spread the virus. The sharp decline in the number of passengers and flights has begun to have an impact on the financial viability of regional airports; therefore, financial assistance for regional airports will be more than necessary in the coming years.
15
Content available Business model of regional airlines
EN
This study aims to identify key phenomena and regularities in the business models of regional airlines in the context of a decreasing number of players in this market despite the development of regional airport infrastructure. Since previous studies have focused on the analysis of supra-regional aviation, this paper focuses on specific elements of regional airline business models and the identification of key elements that are crucial for particular conditions on the aviation market. Thiswork contributes to development ofaviation management and specifically to the construction of business models, but can also be useful for practical implementations in small- or middle-size airlines. Thisresearch is qualitative in nature, based mostly on interviews with managers of regional airline companies. This approach has some limitations in the context of representativeness due to its retrospective nature and the potential bias of the respondents; therefore, it requires further verification. However, this studyallowed us to establish recommendations for practitioners in the area of key business model elements for thesekinds of carriers and further research.
EN
The textile industry is faced with many problems today. In addition to having to meet customers' changing preferences and expectations, who wish to stay abreast of fashion trends and stand out from the crowd, it also needs to make efforts to change its image of one the biggest polluters in the world it has earned due to production processes consuming large amounts of resources that end up as piles of household waste. The circular economy (CE) model to reduce the environmental footprint seems to be the right solution for textile companies implementing sustainable development strategies. This paper discusses the principles of the CE model and makes an attempt at explaining how textile companies transition to it. It is based on the analysis of 34 textile companies sampled from among the members of the European Circular Economy Stakeholder Platform, which was conducted using a special analytical checklist compiled from the ReSOLVE and BECE frameworks. Because of the proportions and degree of integration between strategic and operational practices they used to achieve circularity, they were divided into integrated, hybrid, and selective organisations.
PL
Branża tekstylna boryka się obecnie z wieloma problemami. Oprócz konieczności spełniania zmieniających się preferencji i oczekiwań klientów, którzy chcą podążać za modą i wyróżniać się z tłumu, musi także wziąć pod rozwagę swój status jako podmiotu zanieczyszczającego środowisko. Nie tylko bowiem procesy produkcyjne pochłaniają duże ilości zasobów naturalnych, ale produkty tej branży zamieniają się w ogromne ilości odpadów w gospodarstwach domowych. Model gospodarki o obiegu zmkniętym (GOZ), który ogranicza ślad środowiskowy przemysłu, wydaje się być właściwą drogą dla firm tekstylnych do realizacji strategii zrównoważonego rozwoju. Autorzy artykułu przedstawili zasady koncepcji gospodarki o obiegu zamkniętym i analizują działania podejmowane przez firmy tekstylne w celu dostosowania swoich modeli biznesowych do ram GOZ. Korzystając z ram ReSOLVE Fundacji Ellen MacArthur, autorzy zaprojektowali model teoretyczny objaśniający, w jaki sposób firmy tekstylne przechodzą na paradygmat gospodarki o obiegu zamkniętym. Analizie poddano 34 przedsiębiorstw tekstylnych umieszczonych na platformie European Circular Economy Stakeholder Platform.
PL
Według Bitkom (Niemieckiego Federalnego Stowarzyszenia Technologii Informacyjnych), segment budowy maszyn jest nadal najsilniejszym motorem wzrostu w aplikacjach Przemysłu 4.0, a za nim plasują się sektory motoryzacyjny i elektroniczny. Coraz więcej firm korzysta z nowych możliwości cyfrowych, aby poprawić wydajność swojej działalności i zmniejszyć koszty związane z produkcją, łańcuchem dostaw i konserwacją.
PL
W artykule przedstawiono zagadnienia związane ze zmianami klimatu w odniesieniu do prowadzonej polityki, oczekiwań rynku i konsekwencji, jakie niosą one dla biznesu. Wyjaśniono, jak analizowanie śladu węglowego organizacji i produktu w całym łańcuchu wartości pomaga w redefiniowaniu dotychczasowych modeli biznesowych w celu poszukiwania przewagi konkurencyjnej. Przedstawiono praktyki liderów globalnych rynków i nastawienie polskich przedsiębiorstw do zagadnień klimatycznych. Omówiono ponadto wytyczne KE dotyczące raportowania niefinansowego w odniesieniu do klimatu, a także dobrowolne inicjatywy liderów rynku wykraczające daleko poza wymagania prawne.
EN
Setting and communicating ambitious goals – even challenges, reporting effects achieved as well as sharing ideas drive pro-climate activity on a global scale. Sooner or later we will have to join and take action on climate change, too. Without specific actions in business strategies and models, it may be impossible to take advantage of the opportunities that have arisen. The European Commission’s guidelines for reporting on non-financial information in relation to the climate not only encourage, but also help in practical way to prepare for a change in the way of thinking about the business. We should be aware that it is a derivative of actions taken by market leaders who set global trends. On the occasion of transformation, they not only strengthen their positive image, promote corporate social responsibility, but also achieve economic success. The newly defined business models that they are gradually implementing, assume a continuous improvement to reduce greenhouse gas emissions, a significant increase in the use of renewable energy and further improvement of energy efficiency throughout the entire value chain. The savings, which are already valued in billions of euros, should be an inspiration for those who still with uncertainty and lack of conviction approach better understanding of their impact on the climate, not to mention disclosing this information to the market. It is up to the managers to decide whether they want to stand in line with the best or just watch how they strengthen their market position.
19
Content available Industry 4.0 challenges for the business model
EN
Increasingly, in the environment of academia and business, new challenges for industry are being discussed in connection with the fourth industrial revolution. Industry 4.0 is the result of the development of cyber-physical manufacturing systems as part of the fourth industrial revolution. Researchers, politicians and entrepreneurs are discussing the directions of changes in industry. Industry 4.0 marks new areas of change in the sphere of production and management. The development of the Industry 4.0 concept forces modern enterprises to adapt quickly and flexibly to changing demand conditions. This is reflected in the creation of new business models that allow for the introduction of innovation, rapid reorganization of processes and very flexible adaptation of the functioning of enterprises to the conditions of the changing competitive and widespread environment. The aim of the article is to present the concept of a business model assuming high flexibility in the Industry 4.0 era.
EN
The objective of the paper is to analyze the cooperation in craft beer manufacturing in Poland and to identify the specificity of this phenomenon from the perspective of enterprise management. The sales of craft beers in Poland are growing rapidly. Craft beers have about a 0.5% share in the total beer sales value in Poland. The popular practice in the industry is contract brewing. It is an interesting phenomenon in the field of cooperation of enterprises which can be classified and analyzed as a form of: economic cooperation (generally), production cooperation, outsourcing, network and virtual organization and also coopetition. It is a specific business model. Contract brewing is a complex problem the specificity of which emerges on several levels. Firstly, there is a special way to emerge in the market of craft beers, even while not possessing significant funds by the entrepreneur. Secondly, it is a form of cooperation in the field of production which unites efforts on the side of both the customer and the contractor since it is not limited to normal outsourcing of production to an external entity but involves physical production capacity of the contractor and technological know-how of both cooperation parties. Thirdly, it is firmly embedded in human relationships. Fourthly, it can generate coopetitive relations since the brewery accepting the order may conduct its own activity related to production and sales of beer under its own brand.
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