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CSR in mission statements of Polish chemical industry companies (content analysis results)

Bortnowska Hanna, Seiler Bartosz

Management

2022

Vol. 26, no. 2

1--23

Due to the specific nature of their activities, chemical companies are exposed to significant reputational risk. One way to reduce this risk is by implementing a CSR policy. CSR can be built into the company’s strategy and communicated as a mission statement. The purpose of the article was to determine: 1. the types of values which chemical industry companies in Poland display in their mission statements, 2. if chemical industry companies in Poland display CSR values in their mission statements, 3. if these companies differ from others operating in the chemical sector in Poland in terms of displaying CSR in mission statements. The research was carried out through the Iramuteq program, which enabled content analysis of the collected research material. A total of 197 missions were analyzed to find that less than half of the examined chemical companies in Poland display CSR-related values sensu stricto in mission statements. It was also found that chemical companies (production-commercial) highlighted CSR values in their mission statements more often than analagous service-trade companies.

Przedsiębiorstwa przemysłu chemicznego ze względu na specyfikę swojej działalności narażone są na istotne ryzyko reputacyjne. Jednym ze sposobów ograniczania tego ryzyka jest wdrażanie polityki społecznej odpowiedzialności (CSR). CSR może być włączana do strategii przedsiębiorstwa i komunikowana w deklaracji misji. Celem artykułu jest ustalenie: 1. typów wartości eksponowanych w swoich deklaracjach misji przez przedsiębiorstwa przemysłu chemicznego działające w Polsce. 2. czy przedsiębiorstwa przemysłu chemicznego działające w Polsce eksponują w swoich misjach wartości związane z CSR. 3. czy przedsiębiorstwa te różnią się od pozostałych działających w branży chemicznej na terenie Polski w zakresie eksponowania CSR w deklaracjach misji. Badania zrealizowano za pośrednictwem programu Iramuteq, który umożliwił przeprowadzenie analizy treści zgromadzonego materiału badawczego. Przeanalizowano 197 misji przedsiębiorstw działających na terenie Polski. Wyniki badań wykazały, że niespełna połowa przedsiębiorstw przemysłu chemicznego eksponowała deklaracjach misji wartości związane z CSR sensu stricto. Ponadto, ustalono że badane przedsiębiorstwa chemiczne (produkcyjno-handlowe) częściej akcentowały w swoich deklaracjach misji wartości CSR, niż firmy usługowe i/ lub handlowe działające w branży chemicznej.

Mission statements and values of Polish non-profit organisations

Seiler Bartosz, Bortnowska Hanna

Organizacja i Zarządzanie : kwartalnik naukowy

2020

nr 4

117--146

Introduction/background: Non-profit organisations are geared towards achieving public goals. They are very capable of formulating missions, the formal manifestation of which is a mission statement. A mission statement can be viewed as an element of the expression of organizational identity. An analysis of mission statements can be one way to determine a non-profit organization’s raison d'être, priorities, course of action, etc. Their axiological system may also be described on this basis. Aim of the paper: The aim of the article was to answer the following research questions: What activities do non-profit organisations expose in their mission statements? What beneficiaries do non-profit organisations indicate in their mission statements? What values do non-profit organisations profess in their mission statements, and what values are declared by their leaders? What are the motives for non-profit organisations to formulate mission statements? Materials and methods: In the study, the mission statements of 320 Polish non-profit organisations were examined. A certain limitation of the research was the purposeful selection of the sample, resulting from the fact that a significant part of Polish NPOs have no formulated missions. The text content of these mission statements was analysed using IRAMUTEQ software. To obtain additional data, as well as to enable its triangulation, supplementary questionnaire surveys were sent out to the leaders of these 320 non-profit entities. Results and conclusions: The studies allowed the authors to fill in the research gap concerning the mission statements of Polish NPOs, the goals of their formulation, as well as the values they contain. It was found that the formulation of mission statements served non-profit organisations mainly to communicate with the society. In fewer cases, it was part of the strategic management process. In the disclosed mission statements, non-profit organisations communicated their goals, forms of activity, clients and core values. Research also showed that analyses of the content of mission statements can be an important source of knowledge about non-profit organisations, including their axiological system. Literature emphasises that these organisations are value-driven, but examples of the values and their prevalence are rarely explored. To identify values professed by non-profit entities, Whitman’s (2009) catalogue was used, supplemented – as a result of the conducted research – with additional social values. The presence of economic values in mission statements and leaders' declarations was also tested, having been analysed in the context of economisation and professionalisation in the third sector. It was demonstrated that economic values are important for non-profit organisations, although they are not as strongly prioritised as social values.