Preferencje help
Widoczny [Schowaj] Abstrakt
Liczba wyników

Znaleziono wyników: 3

Liczba wyników na stronie
first rewind previous Strona / 1 next fast forward last
Wyniki wyszukiwania
Wyszukiwano:
w słowach kluczowych:  metaphors
help Sortuj według:

help Ogranicz wyniki do:
first rewind previous Strona / 1 next fast forward last
EN
Purpose: The aim of the research was to identify views regarding the capability of enterprises as expressed by members of their managerial staff. The research paid particular attention to the issue of "dynamism" of capabilities, that is, the capability itself and how to distinguish dynamic capabilities from non-dynamic capabilities. Design/methodology/approach: The research was carried out using the qualitative method, by collecting and analysing the written statements of management representatives from twenty- seven companies of various sizes and industries. Findings: The ability to distinguish oneself from the competition is a basic issue in the formation of the company's strategy. However, as demonstrated in the literature review, the newer theory of enterprise capability, which is dynamic capabilities, is not only constantly changing, but the background is still not clear enough to be a useful tool for management practitioners. These findings have led to the formulation of questions as to what extent and how management practitioners use theories about organisational capabilities? How do they understand this issue and how do they put it into practice? Thanks to empirical research, it is possible to answer these questions. Seven clear differences were identified between dynamic and non-dynamic capability portfolios that are closer in character to distinctive capabilities or core competence. These differences are the main components of two different ways of understanding the logic of an organisation's operation. Practical implications: Empirical research has identified the beliefs that limit the ability to perceive the role or capabilities of dynamic capabilities in practice. The research also suggests a possible scenario for the dynamisation of the capacity portfolio. Social implications: The results of the study highlight the role of the linguistic representation of knowledge in the field of management and its impact on the pro-innovation ("prodynamics") of managerial thinking. In this way, they refer to educational strategies aimed at the professionalisation of managerial staff. Originality/value: This study presents real ways of understanding the issue of the organisational capabilities of management practitioners. The results may be useful for practicing managers, specialists in the field of managerial education, as well as researchers exploring the issues of dynamic capabilities and organisational competences.
PL
Celem artykułu jest wskazanie znaczenia metafor w opisie działalności przedsiębiorstwa oraz prezentacja wybranych metafor znajdujących zastosowanie w zarządzaniu i marketingu przedsiębiorstw usługowych ze szczególnym uwzględnieniem przedsiębiorstw medialnych. W opracowaniu wykorzystano metodę analizy literatury. W treści zaprezentowano pojęcie metafor i ich rolę w organizacjach, typologię metafor oraz przykłady ich wykorzystania w przedsiębiorstwach usługowych oraz medialnych, w szczególności koncentrując się na metaforach teatru i orkiestry. W artykule wskazano również ograniczenia stosowania metafor.
EN
The aim of the article is to indicate the significance of metaphors in a description of activities performed by an organisation, and to present the selected metaphors applied in management and marketing of service companies, with particular consideration of media organizations. In the article the method of literature analysis has been applied. The article presents the notion of a metaphor and its role in organizations, the typology of metaphors and some examples of their application in service and media organizations in particular, focusing on metaphors of the theatre and the orchestra. The limitations of metaphors have been also indicated.
3
Content available remote Trzy muzea nad Wisłą w tonacji as-dur
PL
W artykule podniesiono problem interferencji sztuk w budowę ich struktur artystycznych. Dotyczy to przede wszystkim roli alegorii, symboliki i przenośni literackich w transformowaniu przestrzeni architektonicznych. Problem przenikania się domen w obrębie określonej dyscypliny sztuki przedstawiono na przykładzie trzech muzeów, które były przedmiotem międzynarodowych konkursów architektonicznych w Polsce.
EN
The article brings up a question of self interference of art. This refers mainly to the role of allegory, symbolism and literary metaphors in transformation of architectural space. The issue of domain penetration within a particular art branch/field is shown on the example of three museums, which were subjects of international architectural competitions in Poland.
first rewind previous Strona / 1 next fast forward last
JavaScript jest wyłączony w Twojej przeglądarce internetowej. Włącz go, a następnie odśwież stronę, aby móc w pełni z niej korzystać.