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EN
The packaging industry belongs to the intensively developing economic sectors. Its success depends on social, economic and environmental factors, according to the concept of sustainable development. an important strategic element of the “packaging world” are food packaging. The packaging process is one of the most important among of all stages of food production, as it maintains the quality of products during transport, storage, and end use. the use of appropriate packaging material has an impact on the consumer’s decision to choose a specific product, from different brands of the same type of food. in the history of marketing, there are many examples of the market success of products, which were achieved mainly thanks to the packaging. Packaging products evolve displaying various functions ranging from simple packaging methods, convenience, ease of use, ergonomic shape, point of purchase marketing, weight reduction, material reduction, safety, protection against counterfeiting, limiting the impact on the environment, to reducing the carbon footprint. the aims of 21st century packaging industry are create light, active, intelligent, biodegradable and edible packaging. The packaging takes on new roles in food packaging systems, outside the passive protective function. A special feature of new technologies is convenience in the areas of production, distribution, transport, sales, marketing, consumption, use and disposal of waste. the safety is very important in new technologies. It is particularly important due to the increase in the consumption of ready-to-eat products, minimally processed food and pre-cut fruit and vegetables. New food packaging technologies generally require appropriate packaging materials that will ensure that unique features are met and allow optimum processing efficiency. The demand for packaging materials suitable for recycling and biodegradation, obtained from renewable resources, is becoming more and more obvious. The concept of sustainable development is a driving force for the market for this type of packaging [7]. Replacing artificial chemical components in food and packaging materials with the use of natural components is not only a trend that fits in with the idea of sustainable development, it also meets the requirements and expectations of consumers. Therefore, there is an increasing demand for packaging materials made from raw materials alternative to synthetic polymers, which are more economical and environmentally friendly. Porous cellulose-based materials, due to their ecological character and biodegradability, have a huge impact on the packaging industry. Demand for improved fiber-based materials with high barrier and low density properties becomes a fact. their use will reduce the costs of transport, distribution and transport, as well as the amount of waste.
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