Wyniki wyszukiwania - BazTech

1

Boonkhao Laksanee, Wintachai Pirawan, Pongaree Supasinee, Rattanachaikunsopon Pongsak, Baukeaw Warisin, Kaewsuk Wannee, Saenrueang Thitima

Zeszyty Naukowe. Transport / Politechnika Śląska

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2023

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z. 120

37--49

EN

Thailand had a decline in traffic fatalities even though the estimate is only approximate. This study aims to examine the factors related to the motorcycling riding performance of 69 motorcyclists aged 60 and older in Khi Lek Subdistrict, Muang District, Ubon Ratchathani Province. Data were collected from interviews on driving behavior with the participants and their driving performance from the tests modeled on the Thai driving license test. Fisher’s Exact Test was used to analyze the data. The results showed that the elderly exhibited good motorcycle driving behavior (91.30 %); however, their riding ability was at the level of “need to be improved” (85.51%). They showed poor performance on the reflex test (72.46%) and the depth perception test (69.57%). The tests the participants passed were the color blindness test (100%) and the peripheral vision test (61.82%). This study also found that the average daily motorcycle driving distance (p-value = 0.045) and motorcycle driving experience (p-value = 0.036) of the older motorcycle riders were determined to be statistically significant factors. The findings are useful for responsible organizations to decide on road safety policies to lower the risks of accidents involving elderly motorcycle riders in Thailand. They could consider revoking lifetime driver’s licenses, providing training to promote safe driving techniques, and taking into account how the elderly’s riding performance is correlated to their average daily driving distance and driving experience.

2

Teaching assistant selection in Thailand by using an extended VIKOR based on piecewise linear approximation of fuzzy numbers

Narabin Akan, Samutrak Phairoj

Operations Research and Decisions

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2023

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Vol. 33, No. 3

89--104

EN

Because of the COVID-19 situation, selection for a teaching assistant position to get a TA scholarship in a university in Thailand needs to be performed online by the formed committee. Due to the online process and the limited number of scholarships offered by the university, beyond the face-to-face interview, multiple-criteria decision analysis can help to select a proper student. In this study, we use the extended VIKOR method with fuzzy numbers to help committees to select the students from the applicants. The criteria and the weights of the criteria are provided with the help of committees. Both trapezoidal and triangular linguistic variables are used to find the solution and to observe the range of the possible result. The different weights supporting the strategy of maximum group utility are varied to detect the potential alternatives. The ranking results are also compared with the one obtained from the TODIM approach to illustrate the appropriate alternative.

3

The occurrence of Capitanian fusulinoidean fauna and giant bivalve Alatoconchidae from Khao Khwang Formation, Central Thailand

Charoentitirat Thasinee, Sirot Sutharat, Maneerat Warunee

Geotourism / Geoturystyka

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2023

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nr 1-2 (72-73)

14

EN

Khao Khwang Formation is widely distributed in central Thailand. It is represented by Late Pennsylvanian to Middle Permian thick-bedded limestone with chert nodules. Rock samples belonging to this formation have been collected. They are light to dark grey, thick-bedded to massive limestone with black nodular cherts. The abundant and extraordinarily gigantic bivalve Alatoconchidae together with fusulinoidean fauna (Verbeekina verbeeki, Colania douvillei and Pseudodoliolina pseudolepida), fragments of coral, ammonoid, brachiopod, sponge, gastropod, etc. were observed. Based on the characteristic fusulinoidean fauna, it indicates Capitanian in age. Microscopically, limestone samples were classified as bioclastic rudstone and packstone. The detailed lithologic and carbonate microfacies observations, Alatoconchidae beds, deposited parallel to the bedding plane and related with oncoids and microbial, are autochthonous in shallow marine. Condensed accumulation of other fossil fragments found in the study areas might be transported by gravity flow.

4

The evidence of Palaeotropics and the Gondwana-derived terrane: an alternative scenario of the Palaeotethys divide in SE Asia

Udchachon Mongkol, Burrett Clive, Thassanapak Hathaithip

Geotourism / Geoturystyka

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2023

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nr 1-2 (72-73)

73--74

EN

Along the Northern part of the West Thailand Region (NWTR), a long-lasting belt of radiolarian cherts, separates Pennsylvanian to Permian palaeotropical limestones of the Inthanon Zone to the east from Permian limestones in the west containing a temperate marine fauna in the Roadian and a biogeographically distinctive fusulinid fauna in the Wordian. Highly abundant but low diversity of Kungurian radiolarians in silicified shales as well as temperate faunas in limestones from the south and the west of Thailand, respectively support constrains in the temperate environment during the period of deglaciation in peri-Gondawana. The well-known underlying diamictite and overlying temperate sediments with the succeeding fully tropical limestone sequences support a gradational palaeoclimate transition. Devonian faunas found in condensed sequences of the NWTR were deposited in a deep platform or ramp environment. A lack of basalts in the NWTR does not suggest oceanic environments for any Palaeozoic sequence within the NWTR and a paucity of basalts in the northwestern part of the Inthanon Zone also does not provide good evidence of an oceanic realm. Indeed, ‘continental margin’ Carboniferous sandstones appear to underlie the palaeotropical limestones and their plant fossils and their benthonic faunas do not suggest oceanic conditions in the northwestern Inthanon Zone. We, therefore, suggest that an autochthonous or para-autochthonous Inthanon Zone origin for these Carboniferous sandstones is more likely than deposition within a subducting Palaeotethyan Ocean. A strong contrast between the ‘temperate’ Permian limestones of the NWTR and the tropical limestones of the Inthanon Zone further emphasises the Mae Yuam/Mae Sariang Fault Zone (MYMS FZ) as a reactivated oceanic boundary between Gondwana and ‘Cathaysia’ and is supported by the oceanic lithosphere origin of the detrital Cr spinels in the Triassic foreland basin siliciclastics of the NWTR. The limestones of the Inthanon Zone range from Visean to Permian and possibly Triassic and were deposited in shallow, tropical seas for over 90 million years. This longevity is either not possible or highly unlikely for shallow marine carbonates on volcanic seamounts supported on subducting (and therefore cooling and sinking) ocean crust (Huppert et al., 2020) but is possible on isolated carbonate platforms on continental crust separated by narrow basins with limited volcanism. Carboniferous sandstones and Devonian-Permian radiolarian cherts from the Inthanon Zone are continental marginal and are neither pelagic nor oceanic and are interpreted as deposited in extensional, deeper basins between the isolated carbonate platforms. We suggest an alternative hypothesis to the overthrust/ allochthon model where the NWTR is the eastern platform margin of the Sibumasu Terrane from the Devonian through to the Triassic and separated from the Inthanon Terrane by an ocean in the position of the MYMS FZ. It is suggested that Inthanon rifted from Gondwana in the Early Devonian and the NWTR, as part of the Sibumasu Terrane, rifted off in the early Permian. As the Inthanon Terrane ribbon continent drifted northwards the continental crust thinned and extended and small rift basins allowed basalts to be extruded associated with deep-water, continental margin, hemipelagic, non-hydrothermal radiolarian oozes. Isolated carbonate platforms were established on Carboniferous sandstone bases and were separated by deep-water but non-pelagic extensional basins. Turbidites originating on the carbonate highs supplied carbonates clasts containing Devonian through Permian conodonts, to the adjacent basins (Udchachon et al., 2018). We provisionally suggest that the Sukhothai Terrane rifted with Inthanon with its older siliciclastic successions of the Siluro-Devonian (?) Khao Kieo Formation and the unconformably overlying Carboniferous (Dan Lan Hoi Group) (Bunopas, 1982; Ueno & Charoentitirat, 2011) supplying siliciclastic and volcaniclastic debris to the Inthanon Zone. This hypothesis is broadly in accord with Dew et al.’s (2018) ‘explanation A’ for the crustal geochemistry of the northern Thailand terranes. In the early Permian (Kungurian) Sibumasu was probably in cool to temperate seas but by the middle Permian, the NWTR had rifted from Gondwana and was in the southern hemisphere tropics (13° ±2° S, Zhao et al., 2020). Terrane collision occurred during the Triassic (Ishida et al., 2006; Mitchell et al., 2012; Cai et al., 2017; Hara et al., 2021) with the establishment of a thrust front along the Mae Sariang Thrust Zone and the deposition of the mainly siliciclastic Mae Sariang Group on the NWTR within a foreland basin.

5

Radiolarian age and geochemical characteristics of the Permian bedded chert sequence in the Soi Dao area, Chanthaburi, Southeast of Thailand

Phromsuwan Waraphorn, Kamata Yoshihito, Ueno Katsumi, Charoentitirat Thasinee, Sardsud Apsorn

Geotourism / Geoturystyka

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2023

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nr 1-2 (72-73)

56--56

EN

Permian chert and siliceous mudstone in the Soi Dao, Chanthaburi Thailand are extracted the details on radiolarian assemblage and age, change of depositional environment, and geochemical characteristics. Permian radiolarians were obtained in three study areas (ASD01, ASD14 and ASD09); which radiolarian age of each section is as follows: ASD01: Early Asselian to Early Sakmarian, ASD14: Late Sakmarian to Artinskian, and ASD09: Capitanian to Early Changhsingian. Considering the lithofacies, ages, and chemical composition of the rocks, a preliminary stratigraphy consisting of basaltic rock, radiolarian bedded chert, siliceous mudstone, and coarse-grained clastic of alternation of sandstone and mudstone in ascending order can be reconstructed. Data on geochemistry analysis, particularly chondrite-normalized REEs patterns of chert and siliceous mudstone, present a gradual change in that degree of the Ce negative anomaly decrease toward the stratigraphical upper position. These changes indicate that the depositional site of the Permian rocks transferred from a state of high hydrothermal activity to a state of weakened activity and that the influx of terrestrial clastics increased. Permian bedded cherts accompanied by basalts and siliceous mudstones recognized in the study area closely resemble to the Paleo- ‑Tethys bedded cherts in terms of their lithofacies and microscopic features; however, their depositional period is much shorter than that of the Paleo-Tethys, indicating that it was deposited in another oceanic basin. The chemical compositions also show that the influence of hydrothermal activity weakened from the strong state, and the terrigenous clastics rapidly supplied.

6

Geological origin of the Permian bedded chert succession distributed in Central Plain of Thailand

Kamata Yoshihito, Phromsuwan Waraphorn, Ueno Katsumi, Charoentitirat Thasinee, Sardsud Apsorn

Geotourism / Geoturystyka

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2023

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nr 1-2 (72-73)

33

EN

The geotectonic divisions, which are distributed as narrow zones in the north-south direction, are clear in the northern Thailand, but not clearly recognized in the Central Thailand. The Chao Phraya Plain, which occupies the central part of Thailand, is broadly covered with Quaternary sediments. Therefore, the basement rocks of the Paleozoic and Mesozoic are scattered in the form of residual mounds, and due to the lack of stratigraphic and age-determination data, the geological origin of these rocks have been not sufficiently discussed. In this presentation, we will report the results of a study on the geological belongings of bedded chert sporadically exposed in the Chao Phraya Plain, Central Thailand by the microfossil age and geochemical characteristics. The study areas are Thung Saliam (TS) (50 km northwest of Sukhothai) in the northern part of the plain and the Nakorn Sawan–Uthai Thani (NS-UT) area in the central part of the plain. About 20 outcrops of chert were surveyed in both areas. The cherts are distributed in scattered, and most of the cherts are recrystallized and are considered to have undergone contact metamorphism. Chert of the TS is well-bedded with red and the direct contact relationship is unknown, but tuff and limestone (marble) are exposed around it. Chert of the NSUT is also well-bedded with red, black, gray and milky white in color. Altered slatey shale and sandstone accompany the chert and form monadnocks. These cherts might be categorized into typical pelagic cherts because they contain radiolarian tests and sponge spicules in a matrix consisting of very fine clay minerals and microcrystalline quartz, and do not contain coarse-grained terrigenous materials. Sashida & Nakornsuri (1999) reported the occurrence of Pseudoalbaillella simplex, Ruzencevispongus sp., and so on from the TS chert and they assigned their age to Wolfcampian. Whereas, Saesaengseerung et al. (2007) report radiolarian occurrence of the Ps. loemntaria Assemblage (Artinskian) and Follicucullus scholasticus Assemblage (Capitanian-Wuchiapingian) from the NS-UT chert. Whole-rock chemical analysis was performed on three sections their ages were determined by radiolarians. In the Chondrite-normalized REE pattern, TS chert indicates negative anomaly of Ce, and NS-UT chert shows relatively flat and profile of the downward-sloping in the LREE. The geological age of the study sections and their REE patterns are similar to those observed in the Sa Kaeo area in southeastern Thailand. The Permian bedded cherts exposed in TS and NS-UT areas are often accompanied by thin layers of fine-grained siliciclastics and tuff, which are weakly metamorphosed and foliated. Since the chert itself has a relatively thin thickness (several meters to 10–20 m) in each outcrop, and basically has a north-south strike. These cherts occurrence and lithofacies of both areas are similar and indicate that cherts of both areas are geologically comparable as pointed out by Ueno et al. (2012). Ueno et al. (2012) clarified that the central part of Thailand, where the geotectonic division was unclear, can be divided into three geotectonic units from west to east: Sibumasu Block, Sukothai Zone and Indochin Block. However, the origin of the Permian chert has not been clarified. Paleozoic and Mesozoic cherts distributed in Thailand remind us bedded cherts deposited in the Paleo-Tethys from the Devonian to the Triassic. However, no cherts other than the Permian have been reported in the central part of mainland Thailand. Instead of the Paleo-Tethys chert, the Sa Kaeo-Chanthaburi suture and the Nan-Uttaradit suture are well-known as geological units containing Permian chert in southeastern Thailand. These sutures have been understood as a closed remnant of the Permian to Triassic back-arc basin stretched between the Indochina Block and the Sukhothai Arc. The fact that the Permian cherts of the central plain are distributed in the eastern part of the Sukhothai Zone and near Indochina Block suggests that these Permian cherts comparable to the Permian chert of the Sa Kaeo-Chanthaburi Suture. In addition to the geological evidence, the geochemical features of the Permian chert represented by the REE pattern are similar to those of the Permian chert in the Sa Keo area. Line of evidence mentioned above suggests that the Permian bedded chert distributed the central Thailand (TS and NS-UT areas) have originated to the Permian chert of the Sa Kae-Chanthaburi or Nan-Uttaradit sutures which is a remnant of backarc basin.

7

Geodynamics of Sibumasu Block in Southern Thailand: Interpretation from Heat Flow Map

Kongpet Panupong, Kanjanapayont Pitsanupong

Geotourism / Geoturystyka

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2023

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nr 1-2 (72-73)

37--37

EN

Southern Thailand, located on the thick and stable Sibumasu continental block, is known for its high heat flow despite lacking volcanic activity (Sautter et al., 2017). This study employs the Curie Point Depth (CPD) calculation, an indirect method, to evaluate land heat flow (e.g., Hsieh et al., 2014; Li et al., 2017; Qudsi, 2019). By analyzing airborne magnetic data and utilizing spectral analysis, the study generates CPD, thermal gradient, and heat flow maps for southern Thailand (e.g., Carrillo-de la Cruz et al., 2020; Núñez Demarco et al., 2021). The findings reveal heat flow values ranging from 61.54 mW/m² to 154.25 mW/m², with an average of 90.36 mW/m², surpassing the typical heat flow of 65 mW/m² for continental crust (Turcotte & Schubert, 2002). The study identifies five distinct zones characterized by higher heat flow compared to the surrounding areas: the Ranong fault zone (RF), Khlong Marui fault zone (KMF), coastline of Surat Thani and Nakhon Si Thammarat, Trang and Satun zone, and the Bentong-Roab suture (BRS). The RF and KMF represent active strike-slip faults that penetrate the continental crust into the upper mantle (Kanjanapayont et al., 2012; Sautter et al., 2017), while the BRS denotes a weak zone marking the suture between Sibumasu and Indochina terranes (Metcalfe, 2000), potentially extending into the mantle. The elevated heat flow observed along the coastline of Surat Thani and Nakhon Si Thammarat, as well as in the Trang and Satun zone, may be influenced by burial faults or fractures. Interpretation with P-wave tomography suggests a possible high heat mantle anomaly under southern Thailand (Huang et al., 2015). These initial findings suggest that the high heat flow in the thick and stable continental crust of Sibumasu originates from mantle upwelling caused by surrounding subducted plates under Eurasia. These heat sources manifest through weak zones in extensional regimes such as the RF, KMF, and possible undefined burial faults or fractures, as well as the BRS. The study provides preliminary understanding of present-day geodynamics of the Sibumasu block and its potential implications for mineral resources, petroleum exploration, geothermal energy, and carbon capture and storage.

8

Importance of talent management for information technology personnel in the Thailand’s bureaucratic organization

Tirastittam Pimploi, Thammaboosadee Sotarat, Chuckpaiwong Rojjalak

Polish Journal of Management Studies

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2022

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Vol. 25, No. 2

341--356

EN

The main objective of the present study is to explore the relationship among factors of talent value proposition namely organization branding, talent branding and employer branding, talent management process and high-performance working systems (HPWS). Therefore, the data of the present study was collected from the IT personnel who are employees in the bureaucratic organization of Thailand. The data of this study was collected through questionnaires by using stratified random sampling. The usable response rate was 63.2%. The gathered data was analyzed using structural equation modelling (SEM). The findings of the study point of that TVP factors namely organization branding, talent branding and employer branding play significant role to develop TMP that later impact HPWS. This study also confirms the mediating role of TMP as well. The findings of the present study can be used by the policy makers and practitioners for the practical implementation of talent management practices so the high-performance working systems can be enhanced to increase the employee commitment. This study also discussed the limitations and novelty in detail.

PL

Głównym celem niniejszego opracowania jest zbadanie relacji między czynnikami propozycji wartości talentów, a mianowicie brandingiem organizacji, talent brandingiem i employer brandingiem, procesem zarządzania talentami oraz wysokowydajnymi systemami pracy (HPWS). Dlatego dane do niniejszego badania zostały zebrane od personelu IT, który jest pracownikami biurokratycznej organizacji Tajlandii. Dane z tego badania zostały zebrane za pomocą kwestionariuszy przy użyciu warstwowego doboru losowego. Użyteczny odsetek odpowiedzi wyniósł 63,2%. Zebrane dane zostały przeanalizowane za pomocą modelowania równań strukturalnych (SEM). Wyniki badania wskazują, że czynniki TVP, a mianowicie branding organizacji, branding talentów i branding pracodawcy, odgrywają istotną rolę w rozwoju TMP, które później wpływają na HPWS. Badanie to potwierdza również pośredniczącą rolę TMP. Wnioski z niniejszego badania mogą być wykorzystane przez decydentów i praktyków do praktycznego wdrażania praktyk zarządzania talentami, tak aby można było ulepszyć wysokowydajne systemy pracy w celu zwiększenia zaangażowania pracowników. W badaniu tym szczegółowo omówiono również ograniczenia i nowość.

9

Understanding the adoption of autonomous vehicles in Thailand: an extended TAM approach

Ramjan Sarawut, Sangkaew Purimprach

Engineering Management in Production and Services

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2022

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Vol. 14, no. 1

49--62

EN

Autonomous vehicles (AVs) are receiving attention in many countries, including Thailand. However, implementing an intelligent transport system has many challenges, such as safety and reliability and the lack of policy supporting such technology use, leading to hazards for passengers and pedestrians. Hence, factors affecting the adoption of autonomous vehicles require better understanding. This research proposes and employs an extended Technology Acceptance Model (TAM) by integrating ethical standards, legal concerns, and trust to predict the intended use of autonomous vehicles by Thai citizens. A total of 318 questionnaires were collected from online panel respondents. Research hypotheses were tested using a structural equation modelling approach. The study results suggest that ethical standards have a significant positive effect on the intention to use the technology. Meanwhile, the intention was negatively affected by perceived usefulness, perceived ease of use and legal concerns. On the other hand, the results indicate that perceived ease of use directly affected trust, leading to AV adoption. However, other factors influenced trust insignificantly. This study demonstrates the vital role of trust in AV adoption. The study also suggests ideas for further study and discusses the implications for the government and autonomous vehicle companies. The article aims to forecast a success factor that the Thai government should use to consider the policy for autonomous vehicle adoption in Thailand. This paper relies on the technology acceptance model to assess and forecast autonomous vehicle adoption. The theoretical model also includes ethical issues, legal concerns and trust in technology. The model was analysed using the structure equation modelling technique to confirm the factor affecting Thailand’s successful autonomous vehicle adoption. This research confirmed that ethical standards, legal concerns, and trust in technology are the factors significantly affecting the intention to use an autonomous vehicle in Thailand. On the other hand, the perceived ease of use significantly affects the trust in autonomous vehicle technology. This research found that such social factors as ethical standards, legal concerns, and trust in technology affect technology adoption significantly, especially technology related to AI operation. Therefore, the technology acceptance model could be modified to confirm technology adoption in terms of social factors. The government could use the research results to develop a public policy for the regulation and standard supporting autonomous vehicle adoption in Thailand.

10

Long-term trend of electric vehicle sales in Thailand

Chinda Thanwadee

Engineering Management in Production and Services

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2022

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Vol. 14, no. 1

13--25

EN

This research study aims at examining the long-term trend of EV sales in Thailand, utilising the system dynamics (SD) modelling approach. This approach is commonly used to model complex systems with causal relationships among key factors within the system. The developed SD model consists of five key factors affecting electric vehicle (EV) sales, namely, the environment, economy, charging infrastructure, government support, and battery maintenance. The simulation results show the increase in EV sales by ten times in the next 20 years with implementation plans related to the five key factors. The government support factor is the most important in enhancing EV sales in the short term. Several government support plans should be initiated to attract more EV consumers, such as subsidies and tax reductions. The environment and charging infrastructure factors are crucial to increasing EV sales in the long term. The enforcement of the CO2 tax and the provision of charging stations all around the country should be established to achieve a sustainable EV market in the long term. This research study contributes to the Thai government and automotive industry to better understand the complex relationships among key factors affecting EV sales. The related sectors may use the study results to plan for EV campaigns to promote the use of EVs and achieve a sustainable EV market.

11

Impact of the COVID-19 pandemic on logistics firms and their resilience:: case studies in Thailand

Ketudat Sun, Jeenanunta Chawalit

Engineering Management in Production and Services

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2021

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Vol. 13, no. 3

86--98

EN

The novel Coronavirus (COVID-19) is an infectious disease that is currently causing challenges and opportunities in all sectors worldwide. The logistic industry plays an enormous role in keeping the countries functional, and it accounts for 13.4 % of the total GDP in Thailand. This article aims to identify and justify critical success factors for the Logistic Industries experiencing success and failure during the pandemic. The research was conducted using semi-structured interviews with top managers of three companies from March to September 2021, which is phase 4 of the pandemic. The findings we analysed using thematic analysis to understand the critical factors within the industry. Logistics companies of different sizes were selected for this purpose as case studies aimed to identify the resemblance of the effects and find the relationship with company resilience. Five key supporting factors were identified for the logistics firms to be resilient during the pandemic, including flexibility, Business Continuity Plan, market diversification, IT systems, and leadership.

12

Media Discourses of Mekong Dams: A Thematic Analysis

Delang Claudio O.

Problemy Ekorozwoju

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2019

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Vol. 14, nr 1

119--130

EN

Economic and political stability in Southeast Asia has led to a surge in Mekong dam development and construction in the 2010s. But, not only has the logistics of dam construction changed dramatically in the 35 years since Mekong hydroelectric development began; the public discourse surrounding hydroelectric development in the region has also expanded and diversified. The Mekong, while still seen by some throughout the region as a source of untapped economic opportunity, is also a source of growing concern for states who are losing control of the dams’ ecological impact. Both of these visions of the river are framed in the public imagination of various states by their respective media's chosen depiction of the issue of dam development. Through an examination of the discourse surrounding Mekong hydro development in the four Mekong River Commission (MRC) states, this paper explores the divergent interests of states currently engaged in a complex water diplomacy. Themes drawn from the English-language press coverage in Laos, Thailand, Cambodia, and Vietnam are compared to determine how the unique geographic and economic positioning of each state shapes their media's depiction of Mekong dam development. Shared concerns about environmental damage, MRC weakness, and economic futures are also explored.

PL

Ekonomiczna i polityczna stabilizacja w południowo-wschodniej Azji doprowadziła po 2010 r. do podjęcia decyzji o budowie zapór na rzece Mekong. Od czasu, gdy 35 lat temu rozpoczął się rozwój energetyki wodnej na rzece Mekong wiele się zmieniło i to nie tylko od strony logistycznej, także dyskusja publiczna odnosząca się do przyszłości hydroenergetyki w regionie uległa rozszerzeniu. Rzeka nadal postrzegana jest przez wielu jako potencjalne źródło ekonomicznego wzrostu, zarazem jest przedmiotem rosnących obaw dla krajów, które wydają się nie być w stanie utrzymać pod kontrolą ekologicznych konsekwencji budowy zapór. Oba podejścia trafiają do obiegu publicznego w poszczególnych krajach dzięki doniesieniom medialnym. W niniejszym artykule dokonano przeglądu dyskursu wokół rozwoju hydroenergetyki na rzece Mekong w czterech krajach należących do Komisji ds. rzeki Mekong (Mekong River Commission. MRC), ukazano rozbieżności w preferencjach poszczególnych krajów, zaangażowanych w skomplikowaną dyplomacje wodną. Porównano treści publikowane w anglojęzycznej w Laosie, w Tajlandii, Kambodży i Wietnamie, w celu ustalenia, w jaki sposób unikalne położenie geograficzne i gospodarcze każdego państwa kształtuje obraz ich mediów w kontekście budowy kolejnych zapór na rzece Mekong. Omówiono również wspólne obawy dotyczące szkód wyrządzonych środowisku naturalnemu, słabości komisji MRC i konsekwencji tego stanu dla przyszłości ekonomicznej regionu.

13

Moderating effect of creditability on the relationship between online marketing communication, web quality and culture experience

Khruanamkham Sukhon, Joemsittiprasert Watcharin

Polish Journal of Management Studies

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2019

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Vol. 19, No. 2

231--239

EN

The current study addresses the issue of online marketing communication to enhance the business activity through online users and netizens in Thailand. The purpose of study entails the understanding of behavior of consumers who actively use web based and internet-based applications to purchase hotel services online at tourist places of Thailand. The study depicted the overlooked variables cultural experience and website quality to determine the intention and call to action of consumer. Primary data analysis like descriptive, reliability of the models and both direct and indirect effects are examined as core methods in the study. Moreover, the study contribute in body of knowledge by explaining the relationship of credibility of online and internet-based applications for hotel booking. The sample was selected from tourists resorts of Thailand from three major spots including Bangkok, Phuket and Pattaya from netizens. The study found that user’s experience and website quality influence the decision making of user and credibility of source doesn’t have any moderating effect in determining the call to action among netizens of Thailand.

PL

Obecne badanie dotyczy kwestii komunikacji marketingowej online w celu zwiększenia aktywności biznesowej poprzez użytkowników online i internautów w Tajlandii. Celem badania jest zrozumienie zachowań konsumentów, którzy aktywnie korzystają z aplikacji internetowych i internetowych do zakupu usług hotelowych online w miejscach turystycznych Tajlandii. Badanie przedstawiało przeoczone zmienne doświadczenia kulturowe i jakość strony internetowej w celu określenia intencji i wezwania do działania konsumenta. Analiza danych pierwotnych, takich jak opisowe, wiarygodność modeli oraz zarówno efekty bezpośrednie, jak i pośrednie, są badane jako podstawowe metody w badaniu. Co więcej, badanie stanowi wkład w wiedzę, wyjaśniając związek wiarygodności aplikacji internetowych i internetowych do rezerwacji hoteli. Próba została wybrana spośród ośrodków turystycznych Tajlandii z trzech głównych miejsc, w tym z Bangkoku, Phuket i Pattaya od internautów. Badanie wykazało, że doświadczenie użytkownika i jakość witryny wpływają na podejmowanie decyzji przez użytkownika, a wiarygodność źródła nie ma żadnego wpływu łagodzącego w określaniu wezwania do działania wśród internautów Tajlandii.

14

Impact of entrepreneur education on entrepreneurial self-employment : a study from Thailand

Chienwattanasook Krisada, Jermsittiparsert Kittisak

Polish Journal of Management Studies

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2019

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Vol. 19, No. 1

106--116

EN

The prime objective of the current study is to investigate the impact of communication and innovation on the views of self-employment of entrepreneurial graduates of business schools in Thailand. Particularity, two direct hypotheses of two dimensions of entrepreneur education namely communication skills and innovation for their effect on views on self-employment of graduates of business schools in Thailand. In addition to that, the current study has examined the moderating role of technical knowledge in the relationship between innovation, communication skills and views on self-employment of graduates of business schools in Thailand. Study used structural equation modelling and regression approaches for the data collected from the students of top five business schools in Thailand. Findings of the study indicate that there is significant and positive impact of communication skills and innovation on views about self-employment. While significant and positive moderation of technical knowledge on the relationship between communication skills, innovation and views about self-employment.

PL

Głównym celem artykułu jest zbadanie wpływu komunikacji i innowacji na poglądy na temat samozatrudnienia absolwentów szkół biznesu w Tajlandii. Przedstawiono dwie bezpośrednie hipotezy o dwóch wymiarach edukacji przedsiębiorcy, a mianowicie umiejętności komunikacyjne i innowacje i ich wpływ na poglądy na temat samozatrudnienia absolwentów szkół biznesu w Tajlandii. Ponadto zbadano moderującą rolę wiedzy technicznej w związku między innowacjami, umiejętnościami komunikacyjnymi i poglądami na temat samozatrudnienia absolwentów szkół biznesu w Tajlandii. W badaniu wykorzystano modelowanie równania strukturalnego i podejście regresyjne do danych zebranych od uczniów pięciu największych szkół biznesu w Tajlandii. Wyniki badania wskazują na znaczący i pozytywny wpływ umiejętności komunikacyjnych i innowacji na poglądy na temat samozatrudnienia. Znaczące i pozytywne moderowanie wiedzy technicznej na temat relacji między umiejętnościami komunikacyjnymi, innowacjami i poglądami na temat samozatrudnienia.

15

Building social sustainability of pharmaceutical industry through industry 4.0 implementation

Djunaedi

Polish Journal of Management Studies

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2019

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Vol. 20, No. 1

149--158

EN

The aim of this study was to check out the impact that is casted by information intensive services on social sustainability performance and the impact of supply chain integration on social sustainability performance as well. The study took industry 4.0 implementation as a mediator to know the enhancement of that it causes with the impacts of information intensive services and supply chain integration on social sustainability performance. The study took a sample from Thailand's Pharmaceutical Industry and 306 individuals were selected in total. Moreover, the study analyzed the data and found out that the impact of information intensive services on social sustainability performance is significant and the impact of supply chain integration on social sustainability performance is significant as well. The study validated that industry 4.0 implementation is a significant mediator. The study has significance for the theoretical, practical and policy making sector as to practically implement information intensive services and supply chain integration in industries around the globe to enhance social sustainability performance. The study is however, short in its sector and sample selection.

PL

Celem tego badania było sprawdzenie wpływu usług intensywnie korzystających z informacji na wyniki w zakresie zrównoważonego rozwoju społecznego oraz wpływ integracji łańcucha dostaw na wyniki w zakresie zrównoważonego rozwoju społecznego. W badaniu wykorzystano implementację Przemysłu 4.0 jako mediatora, aby dowiedzieć się, jakie ulepszenie to powoduje wraz z wpływem usług intensywnie wykorzystujących informacje i integracji łańcucha dostaw na wyniki w zakresie zrównoważonego rozwoju społecznego. W badaniu pobrano próbkę z tajlandzkiego przemysłu farmaceutycznego i w sumie wybrano 306 osób. Ponadto w badaniu przeanalizowano dane i stwierdzono, że wpływ usług intensywnie wykorzystujących informacje na wyniki w zakresie zrównoważonego rozwoju społecznego jest znaczący, a wpływ integracji łańcucha dostaw na wyniki w zakresie zrównoważonego rozwoju społecznego jest również znaczący. Badanie potwierdziło, że wdrożenie przemysłu 4.0 jest znaczącym mediatorem. Badanie ma znaczenie dla sektora teoretycznego, praktycznego i kształtowania polityki w celu praktycznego wdrożenia usług wymagających dużej ilości informacji i integracji łańcucha dostaw w branżach na całym świecie w celu poprawy wyników w zakresie zrównoważonego rozwoju społecznego. Badanie jest jednak krótkie w swoim sektorze i doborze próby.

16

Healthcare supply chain management: macro and micro perspectives

Kritchanchai Duangpun, Krichanchai Sineenart, Hoeur Soriya, Tan Albert

LogForum

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2019

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Vol. 15, no. 4

531--544

EN

Background: The concept of supply chain management is to coordinate and collaborate among supply chain players in order to achieve system efficiency. Supply chain coordination and collaborations deal with the connection of operations throughout the chain with material and information flowing smoothly across these supply chain operations in achieving efficiency. Healthcare supply chain is one of such complex systems involving many stakeholders in the supply chain. Coordinating a single platform for these stakeholders is a challenge by achieving smooth flow of operations on this platform. Therefore, the purpose of this paper is to explore the operations in this healthcare supply chain materials and information flows across the players at two levels, macro and micro perspective. Methods: The supply chain infrastructure enabling efficiency is investigated in the hospital environment. Multiple case studies have been conducted at 13 hospitals which include secondary hospitals and primary hospitals. Triangulation techniques, including interviews, site visiting and document analysis, are employed for data collection so as to enhance reliability and validity of the study. Results and conclusions: The study found that the healthcare supply chain efficiency could be achieved at 2 levels, namely supply chain level and firm level. The main concerns of the organizations of both levels are process efficiency and patient safety.

PL

Wstęp: Zarządzanie łańcuchem dostaw to koordynacja i kooperacja pomiędzy różnymi podmiotami, będącymi członkami tego łańcucha w celu osiągnięcia jak najwyższej efektywności działania. Koordynacja i kooperacja łączy się nieodzownie z tworzeniem połączeń pomiędzy operacjami w obrębie łańcucha dostaw, przepływów materiałowych i informacyjnych. Łańcuch dostaw służby zdrowia jest skomplikowanym systemem włączających wielu udziałowych do łańcucha dostaw. Koordynacja pojedynczej platformy dla tych współudziałowców w celu osiągnięcia płynnego przepływu operacji jest dużym wyzwaniem. Celem tej pracy jest rozpracowanie operacji w obrębie łańcucha dostaw służby zdrowia, obejmującego przepływu materiałowe jak i informacyjne na dwóch poziomach: makro oraz mikro. Metody: Analizie została poddana infrastruktura łańcucha dostaw szpitali umożliwiająca osiągnięcie efektywności operacji. Badania te zostały wykonane w 13 szpitalach dwóch szczebli organizacyjnych. Techniki trójkątne, obejmujące wywiady, wizyty w poszczególnych obiektach oraz analizę dokumentacji zostały użyte w celu zebrania danych o wymaganym stopniu rzetelności. Wyniki i wnioski: Efektywność łańcucha dostaw służby zdrowia można uzyskać na dwóch poziomach, a mianowicie na poziomie całego łańcucha dostaw jak i na poziomie poszczególnej firmy. Najistotniejszym czynnikiem determinujących sposób organizacji na obu poziomach jest efektywność oraz bezpieczeństwo pacjentów.

17

Social media adoption as a business platform : an integrated TAM-TOE framework

Tripopsakul S.

Polish Journal of Management Studies

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2018

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Vol. 18, No. 2

350--362

EN

As a result of the advance in social media technologies, nascent entrepreneurs, especially youths can use social media to effectively operate their businesses, communicate information about their products or services, and respond to competitors with minimal cost. The purpose of this paper was to determine the factors influencing entrepreneurial students’ decision to adopt social media as a business platform in Thailand. By integrating the technology acceptance model (TAM) and the technological, organizational and environmental (TOE) framework as the conceptual parameter, data were collected through an online questionnaire-based survey that was completed by 357 respondents residing in Thailand. Structural equation modeling (SEM) was used to analyze the data and the proposed hypotheses. The results showed that the technological, organizational organization and environmental contexts had a significant impact on the adoption of social media using the perceived ease of use (PEOU) and perceived usefulness (PU) as mediating variables. The main factor that was identified as playing the most significant role in the adoption of social media by means of the PEOU and PU was the technological context followed by the environmental and organizational contexts, respectively. This paper provides an integrated TAM-TOE model as a robust format that can predict the adoption of social media as a business platform.

PL

W wyniku postępu w zakresie technologii mediów społecznościowych przedsiębiorcy, zwłaszcza młodzież, mogą korzystać z mediów społecznościowych, aby skutecznie prowadzić działalność gospodarczą, przekazywać informacje o swoich produktach lub usługach oraz reagować na konkurencję przy minimalnych kosztach. Celem tego artykułu było określenie czynników wpływających na decyzję przedsiębiorców o przyjęciu mediów społecznościowych jako platformy biznesowej w Tajlandii. Dzięki zintegrowaniu modelu akceptacji technologii (TAM) oraz ram technologicznych, organizacyjnych i środowiskowych (TOE) jako parametru koncepcyjnego, dane zebrano za pomocą ankiety internetowej opartej na kwestionariuszu, którą ukończyło 357 respondentów przebywających w Tajlandii. Do analizy danych i proponowanych hipotez wykorzystano modelowanie równań strukturalnych (SEM). Wyniki wykazały, że kontekst technologiczny, organizacyjny i środowiskowy miał znaczący wpływ na przyjmowanie mediów społecznościowych z wykorzystaniem postrzeganej łatwości użytkowania (PEOU) i postrzeganej użyteczności (PU) jako zmiennych pośredniczących. Głównym czynnikiem, który został zidentyfikowany jako odgrywający najważniejszą rolę w przyjmowaniu mediów społecznościowych za pośrednictwem PEOU i PU, był kontekst technologiczny, a następnie konteksty środowiskowe i organizacyjne. Niniejszy dokument zawiera zintegrowany model TAM-TOE jako solidny format, który pozwala przewidzieć przyjęcie mediów społecznościowych jako platformy biznesowej.

18

Entrepreneurial perceptions and intentions : the comparative study between Poland and Thailand

Tripopsakul S.

Polish Journal of Management Studies

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2018

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Vol. 17, No. 1

249--259

EN

The purposes of this study are to investigate a range of perceptions towards entrepreneurial intention (EI), and to compare those perceptions between Poland and Thailand. Poland and Thailand are chosen to analyze since both countries have similar aspects in term of entrepreneurial intentions rate, and are in efficiency-driven economy. EI is one of the most significant predictor of business creation. Based on Global Entrepreneurship Monitor (GEM) data in 2015, combined 5,000 samples from Poland (n=2,000) and Thailand (n=3,000) are analyzed by logistic regression to investigate the effect of perceptions on EI. Independent variables include individual’s perceived self-efficiency, the ability to recognize business opportunities, entrepreneurial network, fear of failure as well as a range of socio-cultural perceptions. The results show that perceptions of self efficacy, opportunity recognition, and entrepreneurial networking have significant effect on EI in both countries. Interestingly, the impact of fear of failure is found to influence on EI for Poland, but not for Thailand. On the one hand, high level of status and public media attention on successful entrepreneurs are found to influence on EI for Thailand, but not for Poland.

PL

Celem badania jest analiza szeregu spostrzeżeń na temat intencji przedsiębiorcy (EI) oraz porównanie tych spostrzeżeń między Polską a Tajlandią. Polska i Tajlandia zostały wybrane do analizy, ponieważ oba kraje są podobne pod względem stopy przedsiębiorczości i są w gospodarce opartej na wydajności. EI jest jednym z najważniejszych predyktorów tworzenia działalności gospodarczej. W oparciu o dane z 2015 r. pochodzące z Global Entrepreneurship Monitor (GEM), w celu zbadania wpływu postrzegania EI, metodą regresji logistycznej łącznie przeanalizowano 5000 próbek: z Polski (n = 2000) i Tajlandii (n = 3000). Zmienne niezależne obejmują postrzeganą przez jednostkę samoocenę, umiejętność rozpoznawania możliwości biznesowych, sieć przedsiębiorczości, strach przed niepowodzeniem, a także szereg percepcji społeczno-kulturowych. Wyniki pokazują, że postrzeganie samooceny, rozpoznawanie szans i sieci przedsiębiorczości mają znaczący wpływ na EI w obu krajach. Co ciekawe, badania wykazały, że wpływ strachu przed porażką ma wpływ na EI w przypadku Polski, ale nie Tajlandii. Z kolei wysoki poziom statusu i uwaga mediów publicznych na odnoszących sukcesy przedsiębiorców mają wpływ EI w Tajlandii, ale nie w Polsce.

19

The impact of e-service quality on customer satisfaction and loyalty in mobile banking usage : case study of Thailand

Puriwat W., Tripopsakul S.

Polish Journal of Management Studies

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2017

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Vol. 15, No. 2

183--193

EN

The purpose of this study is to investigate the influence of e service quality toward customer satisfaction and customer loyalty in mobile banking services. At present, mobile technology increasingly plays more important roles in daily life. Mobile banking (M-banking) has a noticeably growth rate in accordance to the growing number of mobile device users. Commercial banks compete to develop their mobile banking application to be more efficient, convenient, user friendly, and secure for customers. This study includes 432 samples of Thai mobile banking users in 2015, and SEM is used to investigate the impact of e service quality on customer satisfaction and loyalty. The finding showed that overall e service quality significantly affects customer satisfaction and loyalty. Trust, reliability, and responsiveness are the first, second, and third important dimensions to explain e service quality. This study provides insights to researchers, practitioners and managers on the significance of electronic service quality for customer satisfaction and loyalty. Furthermore, each dimension of electronic service quality differently influence to a mobile banking strategic implementation.

PL

Celem niniejszego artykułu jest zbadanie wpływu jakości usług elektronicznych na satysfakcję i lojalność klienta w usługach bankowości mobilnej. Obecnie technologia mobilna odgrywa coraz ważniejszą rolę w życiu codziennym. Rynek bankowości mobilnej (m-banking) charakteryzuje się zauważalnym tempem wzrostu w związku z rosnącą liczbą użytkowników urządzeń mobilnych. Banki komercyjne konkurują w rozwijaniu swoich aplikacji bankowości mobilnej, aby były bardziej wydajne, wygodne, przyjazne i bezpieczne dla klientów. Niniejsze studium przeprowadzono w roku 2015 i objęło ono 432 użytkowników bankowości mobilnej w Tajlandii. Do zbadania wpływu jakości e-usług na satysfakcję i lojalność klienta użyto SEM. Wyniki wykazały, że ogólna jakość elektronicznych usług znacząco wpływa na zadowolenie i lojalność klienta. Trzema ważnymi wymiarami, które wyjaśniają jakość e-usług są: zaufanie, niezawodność i elastyczność. Niniejsze opracowanie dostarcza dla badaczy, praktyków i menedżerów wiedzy odnośnie znaczenia jakości obsługi elektronicznej dla zadowolenia i lojalności klienta. Ponadto, każdy wymiar jakości świadczenia usług elektronicznych w różny sposób wpływa na strategiczną implementację bankowości mobilnej.

20

Network mining for marketing innovation : evidence from tourism community enterprises

Patluang K.

Polish Journal of Management Studies

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2017

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Vol. 16, No. 2

210--220

EN

This paper contributes to innovation management and tourism literature by explicating the drawing out of marketing innovation from networks embedding tourism microenterprises. The innovation is vital for commercialising products new to the enterprises, which network into community enterprises for leveraging network sources of innovation. Findings from quantitative analyses of data of Thai tourism community enterprises point to significant positive effects of networks on the innovation. Their impacts, notably those of national-level social networks, are proved stronger than those of conventional knowledge components such as R&D. For managerial implication, the expansion of enterprises’ arrays of social networks increases chances for taking out the embedded innovation opportunities.

PL

Niniejszy artykuł traktuje o zarządzaniu innowacjami w oparciu o literaturę branży turystycznej poprzez wyjaśnienie wykorzystania innowacji marketingowych w sieci obejmujących mikroprzedsiębiorstwa turystyczne. Innowacje mają zasadnicze znaczenie dla przedsiębiorstw dla komercjalizacji nowych produktów, które łączą się w przedsiębiorstwa współpracujące w celu wykorzystania sieciowych źródeł innowacji. Wyniki analizy ilościowej danych tajlandzkich przedsiębiorstw turystycznych wskazują na znaczące pozytywne skutki sieci dla innowacji. Ich wpływ, w szczególności na sieci społecznościowe na poziomie krajowym, okazuje się silniejszy niż w przypadku tradycyjnych komponentów wiedzy, takich jak badania i rozwój. W przypadku implikacji menedżerskich ekspansja przedsiębiorstw w sieciach społecznościowych zwiększa szanse na wykorzystanie szans związanych z innowacjami.