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Importance of Search Engine Marketing in the Digital World

Terrance A. R., Shrivastava S., Kumari A.

Annals of Computer Science and Information Systems

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2018

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Vol. 14

155--158

EN

Object tracking is one of the vital fields of computer vision that detects the moving object from a video sequence. Internet has changed the world to global village. Due to improved connectivity and increase in data usage, any new or existing products or services can reach the consumer easily through digital marketing. Apart from creating a content rich website for a product, it is highly important that the website is at the top of the Search Engine Result Pages (SERPS) of a Search Engine. The technical aspect of Search Engine Marketing Management (SEMM) of the website can be substantially improved by carrying out Search Engine Optimization (SEO) analysis of the website. The SEO tool can be utilized for increasing the website traffic and consequently increasing the sales revenue. This paper focuses on the interlinkage of Search Engine Marketing and Search Engine Optimization. The paper also provides the impact of Keyword analysis and the other SEO friendly techniques that positively affects the digital marketing.

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Pure intrusion of a mandibular canine with segmented arch in lingual orthodontics: A numerical study with 3-dimensional finite element analysis

Thote A. M., Sharma K., Uddanwadiker R. V., Shrivastava S.

Biocybernetics and Biomedical Engineering

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2017

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Vol. 37, no. 3

590--598

EN

Objective: Approximately 50% patients with a deep bite possess anatomically extruded mandibular canines. The objective of this study was to specify the required toe (θ) of the vertical segment of a cantilever from the distal aspect to achieve pure intrusion of a mandibular canine with a segmented arch in lingual orthodontics. Additionally, the optimum magnitude of the required intrusive force by a cantilever was determined assuming non-linear, hyper-elastic behaviour of periodontal ligament (PDL). Methods: The geometrical model of a mandibular canine tooth was developed and the mathematical equation was devised to evaluate θ (positive value: toe-in, negative value: toe-out) based on certain input parameters. To verify this numerical study by finite element analysis (FEA), total eight different positions of point of force application (Pf) on bracket top (occlusal) surface were considered based on different values of input parameters. Results: The results were displayed in terms of nature of tooth movement and Von-Mises (equivalent) stresses generated in the PDL. Additionally, the optimum magnitude of the required intrusive force within the biological limit of a mandibular canine was determined from FEA considering the strength of PDL and factor of safety. Conclusions: The numerical study was developed to compute the value of required toe angle (θ) of the vertical segment of a cantilever for different morphologies of a mandibular canine as well as different positions of Pf. From FEA, the optimum range of an intrusive force within the biological limit of a mandibular canine was found to be 20–30 g.

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Approximation of common fixed points of a family of asymptotically quasi-nonexpansive mappings

Sahu D., Shrivastava S., Malager B.

Demonstratio Mathematica

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2008

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Vol. 41, nr 3

651-659

EN

In this paper, we study the convergence of the sequence of Ishikawa iteration of rank-r to common fixed points of a finite family of asymptotically quasi-nonexpansive mappings in uniformly convex Banach spaces. Our results extend and improve some known recent results.