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Purpose: This article aims to investigate the necessity and importance of using technology – artificial intelligence in modern management forms, such as information management, innovation management, project management, knowledge management, quality management, and HR management. Design/methodology/approach: The research method used in the article is an analysis scientific works, which describe the features of various forms of management in organizations. The research procedure included a review of world scientific literature, methodological analysis, identification of consistent connections between the two main structural parts of the researched question, and deductive reasoning. Findings: The article examines the issue of the need to use artificial intelligence in management to increase the organization's effectiveness. The analysis of the characteristics of six modern forms of management in organizations showed how exactly artificial intelligence could improve the activity of the organizational system. The work describes the positive aspects and benefits of using key components of artificial intelligence in the manager's management activities.Research limitations/implications: Our proposals for future research are to conduct research in organizations with different degrees of technological development to identify the dependence on the efficiency of activities and the level of technology provision of organizations. Practical implications: Modern technological development requires every manager to implement technologies in the managed organization. Analysis of the need to use artificial intelligence in various management forms to improve the organization's efficiency is important for managers striving for high financial results in their activities. Social implications: Implementation and use of technologies in organizations ensure their stable development. Developed organizations form a strong economy that provides people with a high standard of living. Originality/value: The study results indicate the importance of studying issues related to implementing and developing technological processes in the organization. The analysis of the characteristics of the forms of management and their connection with the key components of artificial intelligence prove the necessity of its use in management to achieve the organization's financial stability.
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