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Methodology For Customers Encouragement To Participate In Demand Response In Electricity Markets

Encinas N.

Biuletyn Urzędu Regulacji Energetyki

2005

nr 5

41-46

Active participation of the demand has become a requirement for a proper development of deregulated energy markets. Demand Response enhance the customer choice opportunity complementing the traditional concept of Demand Side Management by including the voluntary nature to customer participation and therefore it improves its participation. But, up to now one of the deficiencies observed in the implementation is the lack of consumer involvement in the programs because of the change in the customers’ traditional behaviour required. This paper presents a methodology developed to design and implement customers encouragement and training for Demand Response practices. The cornerstone of the encouragement and training is an in deep knowledge of consumers’ activities, uses of energy and flexibility. Hence, the paper explains in detail how the customers could be stimulated through the justification of their possibilities for demand response activities and the understanding of the actions needed to participate.