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The importance and state of general resources: the analysis of housing cooperatives from Świętokrzyskie and Małopolskie voivodeships from Poland

Konieczna Izabela

Zeszyty Naukowe. Organizacja i Zarządzanie / Politechnika Śląska

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2022

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z. 162

339--352

EN

Purpose: The main aim of the article is to determine the influence of the assessment of validity and actual state of individual resources and competences in the sphere of general resources on competitive potential. Additional aim is a comparison of these resources/competences taking into account housing cooperatives from Świętokrzyskie and Małopolskie voivodeships. Design/methodology/approach: The research was conducted among cooperatives’ executives who were asked to assess the validity and state of resources and competences in the sphere of general resources. All housing cooperatives from the Świętokrzyskie and Małopolskie voivodeships were asked to take part in the research, however, because of the tendency of the representatives of cooperatives to participate in the research, the research had been conducted on a sample of 27 housing cooperatives of which 7.6% from Świętokrzyskie Voivodeship and 21% from Małopolskie voivodeship, using an interview questionnaire. Findings: Analysis of conducted research show that there is a positive correlation between the assessment of the importance of resources in the sphere of general resources and the competitive potential of the enterprise. The findings also show that the state of resources is not a moderator (a factor that determines whether or not there is a relationship) of the relationship between the importance of resources and the competitive potential. Moreover, voivodeship of the enterprise does not differentiate its competitive potential and the state of its resources in comparison to its competitors. Practical implications: The study shows that it is very important for managers to know all general resources and competences due to the fact that the understanding of the validity of general resources and competences allows to create the competitive potential. At the same time the knowledge of the state of general resources and competences in comparison to the competition allows the company to do everything to keep up with the competition and then outrun it. It shows what resources/competences are better than competitor’s and what need to be improved. Originality/value: The article theoretically describes general resources/competences of the company and empirically analyses the importance of having the knowledge of possessed resources/competences and its influence on competitive potential. The value of the research is that it confirms what appears to be obvious but in fact is not taken into account by most enterprises.

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Features of the offer in the distribution area. Comparative analysis on the example of dairy cooperatives in the Małopolskie and Świętokrzyskie voivodeships

Konieczna Izabela

Zeszyty Naukowe. Organizacja i Zarządzanie / Politechnika Śląska

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2021

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z. 150

69--80

EN

Purpose: The first purpose of this article is to identify and compare the validity of features of the offer for the customer in the area of distribution from the point of view of dairy cooperatives from Poland from the Świętokrzyskie and Małopolskie provinces, which are adjacent to each other. Design/methodology/approach: Direct interviews using a questionnaire survey were conducted among representatives of cooperatives representing 41% of the population, which resulted from the willingness to participate in the survey. Findings: The analysis of the research results, taking into account the mean for all customers, show that the indicated features of the offer for the customer in the distribution area were considered by cooperatives from both provinces as very important (there was only one feature that was not indicated by all cooperatives). Originality/value: The comparison of the validity of features of the offer for the customer in the area of distribution of selected cooperatives from two different voivodeships.

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Cooperatives’ market activities in the sphere of sales marketing. Comparative analysis on the example of dairy cooperatives from the Małopolskie and Świętokrzyskie voivodships

Konieczna Izabela

Zeszyty Naukowe. Organizacja i Zarządzanie / Politechnika Śląska

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2021

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z. 154

95--102

EN

Purpose: The aim of the article is to identify activities creating value for the customer in the area of sales marketing and to compare them between the two neighboring voivodships, namely Świętokrzyskie and Małopolskie. Design/methodology/approach: Direct interviews using a questionnaire survey were conducted among representatives of cooperatives representing 41% of the population, which resulted from the willingness to participate in the survey. Findings: The analysis of the research results, taking into account two voivodships shows that although sales marketing activities have an impact on customer value, most of them are not carried out by all cooperatives. Moreover, in the case of other major markets, no action is taken. In most cases, the voivodship in which the cooperatives operate differentiates the undertaken activities. Research limitations/implications: A limitation of the research is the range. It results from the fact that only cooperatives from two voivodships, namely Świętokrzyskie and Małopolskie were researched here. In addition, the research results are limited to one organizational and legal form of enterprises, i.e. cooperatives. It seems reasonable that further research should be at least nationwide and cover various organizational and legal forms of enterprises. Practical implications: Analysis of the results allows enterprises’ management to be more aware of the need of analyzing activities in the field of marketing sales more often, as it affects the value to the customer. Such awareness allows them to take appropriate steps to increase the scope of taken actions, and thus affect the value for the customer to a greater extent than the competition. Originality/value: The comparison of market activities in the sphere of sales marketing of selected cooperatives from two different voivodships.