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Budowa strategii funkcjonowania małych firm

Jeż Sz.

Zeszyty Naukowe. Prace Instytutu Ekonomiki i Organizacji Przedsiębiorstw / Uniwersytet Szczeciński

1999

Nr 37

39-46

"Strategy" as a notion taken from military affairs became in last 20 years a part of economics and management knowledge. Strategie management and strategy building process are very often published subjects in theory and in cases taken from practice. But there is a lot of firms that do business with strategies based on intuition, not reasonable management. Research work about ways of building strategies in smali business in Szczecin region (firms up to 50 employes producing articles of food) shows that the process was uncompleted, irrational, chaotic and it madę development of the firms morę expensive and longer. Results of nwestigations prove that the most successfiil strategy was conseąuence of diversifying products and inereasing the operating area.