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1 Bamwenda Emilia

1 2021

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The agricultural sector marketing policy in Tanzania: the value added to economic growth

Bamwenda Emilia

Zeszyty Naukowe. Organizacja i Zarządzanie / Politechnika Śląska

2021

z. 151

9--30

Purpose: The aim of the article is to analyze the existing marketing policies of the agricultural sector and their impact on economic growth. The author will attempt to answer the following questions: What marketing strategies have been used in the Tanzanian agricultural sector? Can effective marketing strategies create greater added value for agricultural products? And are the developed marketing strategies for trade in agricultural products able to accelerate economic growth? Design/methodology/approach: The author bases this article on the institutional and legal method. Analysis of selected government documents and existing studies will allow to obtain answers to the research questions and to describe descriptively the initiatives taken by the government. The above method is complemented by direct and indirect observations in the public sector and non-governmental centers in the regions of Bukoba, Kilimanjaro, Arusha, Mwanza, Dar es Salaam and Iringa, which the author conducted during two study trips in 2016 and 2017. The analysis of literature in this paper reveals that Tanzania has an extensive set of policies, strategies and programs designed to support agricultural marketing. Findings: Public policy aimed at strengthening agricultural marketing can have a positive impact on farmers' activities by creating opportunities to develop a system for efficient sourcing of inputs, high yielding production, harvesting and warehousing and trade of agricultural products, or developing "instructions" for the marketing process. The study shows that political declarations and goals contained in national development frameworks are compatible with each other. The problem arises during the implementation of developed policies and resourcing the implementation process, which in its assumptions are aimed at improving society's quality of life and wellbeing of people in rural areas. Practical implications: There is also a potential risk that the developed policy may have a negative impact and create impediments to the functioning of trade in agricultural products shaping various types of restrictions for farmers in the sphere of freedom to sell their goods in the form that customers expect from them (e.g. stunting of local food crops market activities, flexibility of a farmer where to sell his goods).