The article identifies the most important individual factors of digital exclusion on base of qualitative research. Social group which is beyond information society has low motivation and knowledge in range of use services of electronic communications. Researches have showed that support and assistance of close person are essential in this process. In case of many persons we can see big capability of barrier's break of digital divide. Kind of content available in internet is important aspect of change of attitude. Information available in network should satisfy users' needs.