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How do high-rise buildings affect the mental image of users? Case study: Seljuk Tower in Konya

Khaleghimoghaddam Navid

Architecture Civil Engineering Environment

2023

Vol. 16, no. 3

21--30

Due to their physical and identity features, high-rise buildings play a key role in influencing the citizens’ mental image. This study aims to investigate the bilateral link between the environment and people based on user evaluations of the formal and physical features of high-rise buildings. By emphasizing the impacts of formal, functional, and semantic aspects of high-rise buildings on users’ preferences, the study identifies perceptual components and physical features that shape mental image. To this end, using the library research method, the perceptual components of high-rise buildings are introduced as the conceptual model of the study. Then, the relevant components are evaluated using a survey of 217 users of the Seljuk Tower in Konya. The results show that the ‘sense of pleasure when facing the tower’ has the most significant correlation with the users’ perception. The “degree of innovation of the form” and the “materials used in the building” are the other priorities that influence the users” perception. The results also show that affective and cognitive perceptual dimensions influence users’ mental image significantly more than evaluative and interpretative dimensions.

Reviewing place meaning via users' emotional-perceptual experience

Khaleghimoghaddam Navid, Alkan Bala Havva

Architecture Civil Engineering Environment

2021

Vol. 14, no. 4

5--20

By recognizing different meanings of place as well as influential parameters on the perception of place, it is possible to create a pleasant environment. This study aims to measure the factors contributing to the conception of place meaning and emotional experience of place. Also, it seeks to understand the mechanism of perceiving the different meanings and qualities of place from users’ point of view. The qualitative and quantitative methods were applied. In this regard, the emotional evaluation model of Pleasure-Arousal, interview, and questionnaire have been used. The study has been conducted on 3 buildings of Selcuk University in Turkey. The statistical population in the different groups consisted of architecture students. Results show that along with the emotional assessment of place, the factors such as morphological, sensory, and individual ones affect the user’s assessment, and there is a meaningful relationship between the emotional evaluation of place and factors forming the meaning of place. Furthermore, place quality and its aesthetic components play important role in individuals’ preferences and judgments and led to psychological pleasure and positive emotional assessment.