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Modelowanie przestrzeni turystycznej peryferyjnych regionów turystycznych

Smoleński M.

Ekonomia i Zarządzanie

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2012

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Vol. 4, no. 1

64-91

EN

The conceptual model of a destination region is presented in this paper, with distinguishing a single node destination region, a multiple node destination region and a chained destination region. The model is developed from Dredge's conception (1999) and is based: (1) on the concept of whole tourism system (Leiper 1979); (2) on Christaller's central place theory; (3) on the concept of tourism area life cycle (Butler 1980); (4) on the concept of tourist attraction system (Leiper 1990); (5) on the concept of community attraction complex (Gunn 1972); (6) on the concept of circulation corridors which are relevant to patterns of pleasure trips (Lue et al. 1993). In this model, the tourism space is developed on the basis of the clusters of attraction complexes which are integrated by recreation routes. In the development process, the tourism space is filled in the tourism nodes formula and further - in the tourism districts formula. The presented model of a destination region may be used as a serviceable framework for the planning process, especially in the case of the fringe area in early phases of life cycle of tourism region.

2

Sceniczność Carskiej Drogi od Strękowej Góry do Osowca

Smoleński M.

Ekonomia i Zarządzanie

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2011

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Vol. 3, no. 1

78-94

EN

The paper presents research findings on scenic importance of the "Carska Drog"’ byway no. 1838b, which passes through the Biebrza National Park. This byway, on the section from Strękowa Góra to Osowiec, realises functions for local and tourist traffic. It should obtain the legal status of a scenic byway, switched off for transit traffic and with limited importance for the functional structure of a regional highway network. Simultaneously, it should be, as a scenic byway, subject to the integrated management together with the adjacent landscape, within the framework of a so-called scenic road corridor. The author presents the rules on which the scenic road corridor management of "Carska Droga" should be based.

3

Rozwój wydarzeń kulturalnych zorientowanych na turystykę

Smoleński M.

Ekonomia i Zarządzanie

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2011

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Vol. 3, no. 2

73-82

EN

The paper discusses the issues connected to development of cultural events tourismoriented. Positioning of cultural events of destination was outlined by using the portfolio method. The author points out the need of comprehensive destination management with development of tourism-oriented events as a priority. There is common understanding, that high positioning of destination image is impossible with lack of marketable hallmark events - of destination mark product. Tasks of event tourism policy was discussed widely with respect to: (1) distinct facilities policy of MICE; (2) destination management organization (DMO) support for the organization, the marketing, the financing and the consulting of destination events.

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Atrybutowość produktu hotelowego w trzyczynnikowej teorii satysfakcji

Smoleński M.

Ekonomia i Zarządzanie

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2011

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Vol. 3, no. 1

70-77

EN

The paper presents findings of pilot research on the influence of individual product components, which create the atmosphere of the stay in the hotel, on reaching satisfaction from its consumption. The three-factor theory of customer satisfaction was used to define the influence of floral arrangements on the customers perception of overall hotel-product. Findings indicate the positive influence of floral arrangements, which affect the vast majority of hotel guests. Depending on consumer behaviour (mainly connected with purchase decisions) and on the degree of empathy in relation to the nature (mainly perceived importance of the nature in the life style), hotel guests define in a different manner the influence of floral arrangements on the creation of the atmosphere of consumption of overall hotel-product - depending on guest behavior, floral arrangements realise functions of the basic or bivalent or excitement factors. Additionally, findings indicate that the creation of atmosphere of overall product consumption should take place already on the expected level of hotel-product utilization. Presented results do not have a universal value, because of unrepresentative exploratory test. However, the findings can serve the elaboration of further research methodology on the influence of individual components, which create the atmosphere of stay in the hotel, on reaching the satisfaction from the consumption of overall hotel-product, with particular references to tourism market segmentation.

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Znaczenie krajobrazowych korytarzy drogowych dla turystyki

Smoleński M.

Ekonomia i Zarządzanie

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2010

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Vol. 2, no. 3

124-136

EN

The article introduces the idea of scenic road corridors as linear tourism products, which, in the system, create the network product of tourism destinations. The National Scenic Byways Program became reviewed, as example of the organizational success of the creating of scenic byways system in U.S.A. Then, the author talked over conditionings of development of the idea of scenic road corridors in Poland. In the result, three basic barriers for development of such linear tourism products in Poland became defined: - the lack of legislative formulas, which in detail and univocally would define rules and criteria of assigning of linear tourism products to the category of scenic byways (or to the category of thematic routes existing already) - the slight of byways importance for the spatial planning, particularly for protection and promotion of the landscape and of the cultural and natural heritage, - the small activity of public organizations, which act in the interest of the local socioeconomical development.

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Wizerunek a lojalność turysty względem obszaru recepcji turystycznej

Smoleński M.

Ekonomia i Zarządzanie

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2010

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Vol. 2, no. 1

38-51

EN

On the basis of tourism marketing literature analysis this paper discusses relationship between a destination’s image and tourists’ loyalty behaviors with intermediary role of need for variety. This discussion is based on the cognitive-affective theory of tourist satisfaction and on the theory of “optimum level of stimuli”. Author indicates the differentiation of tourists’ loyalty behaviors depending on the need for variety sensed by them. The necessity of tourism market segmentation based on the criterion of the need for variety is a main postulate of carried out discussion. This should serve, among others, to creating of attractive destination’s image for customers with different needs for variety. Whereat, in accordance with contemporary trend of tourism market - with the superiority of the need of quest of variety during the tourist stay, the complexity of expanded tourist offers based on the novelty should underlie construction of destination’s image.