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The use of rank and optimisation methods in strategic management in higher education

Ryńca Radosław, Piórkowska Natalia

Operations Research and Decisions

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2023

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Vol. 33, No. 1

93--111

EN

The article presents proposals for a university management model supporting the process of strategic management at a university. The proposed model is based on the use of multi-criteria methods such as the 0–10 technique, object ranking, and optimisation methods – linear programming. The proposed solution integrates ranking and optimisation methods, the use of which may be helpful in the hands of managers in making management decisions. The proposed approach may also be helpful in developing a strategic scorecard, especially in the stage of formulating goals. It also enables the optimal selection of goals with the existing time constraints for the implementation of the strategy. The article presents a proposal for the use of the strategy implementation model and an example of its use. The strengths and weaknesses of the model were also indicated.

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Towards the improvement of university mangement

Piórkowska Natalia Judyta, Ryńca Radosław

Management

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2023

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Vol. 27, no. 1

68--96

EN

In recent decades, the concept of strategic management at universities has attracted more and more attention. There is a significant increase in the awareness of the importance of well-developed development concepts, both among university employees and management staff. Numerous research studies also discuss the need for changes in that presented area. Unfortunately, the analysis of the literature on the subject shows that more attention is paid to the strategy development phase than to its implementation. There are also few studies examining the influence of factors on the strategy implementation at universities. The area of research was related to factors influencing the process of strategy implementation. This article presents the detailed results of the survey of analysis, which covered the opinions of management and employees influencing the strategy implementation at universities in Poland. The main objective of the study was to measure the operational risk of factors influencing the process of strategy at universities and to specify the factors with the highest operational risk level. The study was conducted using the PAPI (Paper and Pencil Interview) technique, based on the research questionnaire. The method of collecting data in an open (explicit) and standardized manner was used there. For this purpose, a standardized research questionnaire was used.

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Factors influencing the choice of marketing activities at a higher education institution in the context of postgraduate studies

Ryńca Radosław, Suropek Piotr

Zeszyty Naukowe. Organizacja i Zarządzanie / Politechnika Śląska

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2020

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z. 144

419--428

EN

Purpose: The purpose of the paper is to identify factors influencing marketing activities undertaken in the context of postgraduate studies. It addresses issues of undertaking marketing activities in this respect. Design/methodology/approach: Objectives were achieved by the use of surveys, which were carried out at a public and private higher education institution among the managers of postgraduate studies in the field of management sciences. Findings: The authors identified factors that could affect the choice of marketing activities, as well as assessed their significance based on interviews and surveys. Originality/value: The authors identify factors influencing the marketing activities undertaken in the context of postgraduate studies.

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Factors affecting the process of strategy implementation in a higher education institution

Piórkowska Natalia, Ryńca Radosław

Zeszyty Naukowe. Organizacja i Zarządzanie / Politechnika Śląska

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2020

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z. 144

383--395

EN

Purpose: Changes in the market of educational services require changes in the management of a higher education institution. The use of strategic management of a higher education institution, which should allow the improvement in the quality of education and research, as well as enable the implementation of innovation and building a strong competitive position also seem to be significant in this respect. Many researchers dealing with the issues of planning, formulation, implementation and monitoring of strategies in organisations are aware of the factors identified as success factors and barriers to strategy implementation. The article presents deliberations about higher education in Poland. A synthetic description of higher education is presented. The paper also identifies and presents a proposal to classify factors influencing the process of strategy implementation in a higher education institution. Design/methodology/approach: The authors of the article, based on an in-depth literature analysis and their own experience, specified 113 factors affecting the strategy implementation process in Polish higher education institutions. Findings: The authors of the article have decided to reconsider the subject of the effectiveness of strategy implementation in higher education institutions, focusing in particular on the critical factors affecting the effective implementation of a strategy in a higher education institution. Originality/value: The paper specifies 113 factors affecting the strategy implementation process in Polish higher education institutions.

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Factors affecting the process of strategy implementation in public and non-public schools in Wrocław

Piórkowska Natalia, Ryńca Radosław

Zeszyty Naukowe. Organizacja i Zarządzanie / Politechnika Śląska

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2020

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z. 149

493--506

EN

Purpose: This study aims at presenting a set of factors influencing the process of strategy implementation in Polish higher schools. Approach: The pilot studies were carried out in higher schools based in Wrocław. 70% of public and non-public universities were analysed. A questionnaire was selected as the research method. On the basis of the results obtained, the authors offer some postulates and recommendations. Findings: The survey shows that in the analysed (public and non-public) higher schools, it is possible to specify groups of factors which, in the opinion of the respondents, are common for both types of higher schools and which have a significant (key) impact on the process of strategy implementation. The analysis of the results also allows specifying the factors differentiating both types of higher education institutions. Value: 70% of public and non-public higher schools were analysed.