Wyniki wyszukiwania - BazTech

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Towards change – from classical to contemporary approaches and classification of innovation

Reformat Beata

Zeszyty Naukowe. Organizacja i Zarządzanie / Politechnika Śląska

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2023

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z. 170

423--438

EN

Purpose: The aim of this paper is to capture the changes taking place in terms of capturing innovations, as well as the types of innovations emerging from them, characteristic of two research streams: classical and contemporary. Design/methodology/approach: The methodology applied in the article refers to the methodological canon of management sciences, including, among others, conceptual-theoretical research methodology. On their basis, a critical analysis of foreign and Polish literature on the subject in the field of management science, partly marketing and economics, was carried out. At the same time, a descriptive method and a comparative method were used to interpret and analyze the collected material. Findings: Significant changes taking place in the definition and classification of innovations by selected representatives of the studied currents were recognized. Significant factors causing these changes were identified, as well as the new values that appear in them. On this basis, it was shown that the understanding of innovation is significantly expanded over the years, because of which it should be considered incomplete. This justifies the continuing need to analyze emerging approaches and types of innovation. Research limitations/implications: The analysis of the subject matter in the proposed methodological approach makes it possible to systematize the knowledge of innovation in terms of defining the category "innovation" and its typology. Thus, it increases the recognition of the changes that accompany them. The important role of the factor of time, environment, information technology, values, and new needs of the recipients of innovations in the studied process is recognized. Originality/value: Deepening and updating the knowledge of defining categories of innovation and their classification. Evaluation of progressive changes in the scope of the concepts studied.

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Socially responsible innovations and sustainable development of retail chains in Poland

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Zeszyty Naukowe. Organizacja i Zarządzanie / Politechnika Śląska

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2022

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z. 158

501--511

EN

Purpose: The main aim of this paper is to identify the specificity of socially responsible innovations in retail against the background of sustainable development, and to identify examples of socially responsible innovations implemented by selected retail chains in Poland. In the Author's opinion, they are crucial for the development of a responsible society, but also for a sustainable economy. Design/methodology/approach: The methodology applied in the article refers to the methodological canon of management sciences, including, among others, conceptual-theoretical and empirical research methodology. On their basis a critical analysis of foreign and Polish literature in the field of management science, theory of development and functioning of the retail trade has been carried out. The analyzed cases of retail chains were considered representative due to their strong market position and large contribution to the development of the FMCG market (the so-called "best business practices") - for this purpose, the qualitative research methodology was applied, including a case study. Findings: The analysis conducted in this paper indicates that large retail chains are creating socially responsible innovations, thus having a significant impact on the spread of socially responsible practices. These activities are mainly based on shaping the environmental awareness of employees and customers, increasing the safety and quality of products, reducing carbon dioxide emissions, effective waste management, rational use of natural resources, reducing staff turnover and improving their working conditions. Originality/value: The article presents how the literature on management science describes and explains the essence, specificity, and types of socially responsible innovations against the background of the sustainable development concept. On this solid factual basis, socially responsible innovations implemented by selected retail chains in Poland were identified. This allowed to verify theoretical assumptions related to the development of socially responsible innovations with the actual state of affairs, reflected in the analyzed practices of retail chains.

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Re-value of municipal waste – garbology in trade sector

Sztangret Izabela, Reformat Beata

Zeszyty Naukowe. Organizacja i Zarządzanie / Politechnika Śląska

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2020

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z. 144

507--521

EN

Purpose: The municipal waste has a value as a product on the primary and secondary market. It is an instrument building a pro-social image strategy by creating the conditions of social well-being in a strategic time perspective, especially thanks to the applied processes of biological-mechanical processing and the closed-circuit economy. Waste is a carrier of information useful in the marketing research process, in retrospective and current perspective, concerning consumption and purchasing behaviour of the society, too. The waste value is built in a system of relations between the market entities, the secondary market, business entities, and the involvement of innovative process technologies. Therefore, the aim of the article is to demonstrate the marketing value of municipal waste, built in by the way of garbology research, thanks to the involvement of many entities and modern technologies, especially for trade sector and their cooperants. Design/methodology/approach: In the article, conceptual and qualitative research methods of empirical research (case study) are mainly used. Findings: The results of the research show that effective waste management, that carries marketing signs, and the subject of research - municipal waste, have a marketing value and that is certainly a tool of strategic marketing with high involvement of modern technologies. Research implications: The research on the issues of marketing of the municipal waste opens up a wide field of possibilities, that are not sufficiently used, especially in the relations of primary and secondary market entities, firms of the sectors under review. Originality/value: This is a new theoretical and practical approach to implementation of the re-value of municipal waste concept in the trade sector. It presents the "re-use" sub-concept and "effective use" in trade sector, which is a method of implementation of the closed-circuit economy concept.