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2 2024

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Real estate as a factor of investment attractiveness of Polish voivodeships

Jaworek Małgorzata, Karaszewski Włodzimierz, Kuczmarska Magdalena

Zeszyty Naukowe. Organizacja i Zarządzanie / Politechnika Śląska

2024

z. 192

401--420

Purpose: The purpose of the article is to identify the potential investment attractiveness of Poland's voivodeships in the context of the real estate market, and to compare this attractiveness with the actual attractiveness, i.e. with the opinions of enterprises regarding the determinants of making an investment in a particular location. Design/methodology/approach: The measurement of the potential investment attractiveness of Poland's voivodeships in the context of the real estate market was made on the basis of secondary data derived from reports of the Central Statistical Office, the Bank of Local Data and the Polish Investment and Trade Agency. The identification of investment attractiveness was made on the basis of the numerical values of the synthetic index. Thus, four classes of voivodeships (A, B, C, D) were distinguished. The study of actual investment attractiveness was a primary survey and was conducted in two stages in the second half of 2022. The survey used proprietary research tools. To the first – expert survey, enterprises operating in the Kuyavian-Pomeranian region and entities representing the business environment were invited. In turn, the second stage of the research procedure covered the full set of enterprises with foreign capital, based in the voivodeship. Findings: The highest level of potential investment attractiveness in the context of the real estate market (class A) is characterized by 8 Polish voivodeships: łódzkie, lubelskie, kujawsko 28 pomorskie, opolskie, wielkopolskie, śląskie, dolnośląskie and podkarpackie. A study of real investment attractiveness conducted among companies that have placed capital in Kujawsko 30 Pomorskie Voivodeship confirmed the importance of location factors related to the real estate market. In the ranking of factors influencing investment attractiveness, the described characteristics of the real estate market received high marks. Research limitations/implications: Due to the variability over time of the determinants of business location choice, studies to identify them should be conducted successively. It should also be noted that due to the variability of assessments of investment attractiveness determined by the specifics of businesses, it is reasonable to take into account its types in future studies. A serious problem is the limitations in access to data, as well as the growing reluctance of entrepreneurs to participate in surveys.

Determinants of foreign direct investment in the Kujawsko-Pomorskie voivodeship from 2000 to 2022: an evaluation based on empirical research

Jaworek Małgorzata, Karaszewski Włodzimierz, Kuczmarska Magdalena

Zeszyty Naukowe. Organizacja i Zarządzanie / Politechnika Śląska

2024

z. 192

385--399

Purpose: The aim of this article is to present the determinants of choosing the Kujawsko-Pomorskie voivodeship for FDI capital investments, their hierarchy of importance and the changes in this regard over the past two decades. Design/methodology/approach: This article presents the results of four original research projects, resulting, inter alia, in identifying determinants for choosing the Kujawsko-Pomorskie voivodeship as a capital investment destination in the form of FDI. The first was conducted in 2003-2004, followed by two in 2011-2012 and 2014-2016 and the last in 2022. The same survey methodology was used in each project with an original survey questionnaire. Findings: The results of the studies indicated that the greatest advantage of the Kujawsko-Pomorskie voivodeship is its geographical location. In all four studies, the determinant 'qualifications of the workforce' ranked high. Determinants of the 'efficiency' subgroup belonging to the 'economic' group of factors were also important. This is mainly related to prices in the property market. The results of the studies also indicated that the determinants related to business conditions created by local authorities and the local community show increasing importance. Practical implications: The results of the presented studies could be used by local authorities in the creation of tools to support the development of entrepreneurship. The development of this area is a basic condition for the realisation of the expectations of local communities in the material and social sphere. Originality/value: The article presents the results of studies conducted using the same methodology in four sub-periods during the 20-year period. The value of originality is, in particular, the identification of changes over time in the main FDI determinants in the Kujawsko-Pomorskie voivodeship.