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1 2025

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Genius loci of university cities: stakeholder perspectives on academic identity

Pilch Kamila

Zeszyty Naukowe. Organizacja i Zarządzanie / Politechnika Śląska

2025

z. 217

399--417

Purpose: The paper aims to explore the genius loci, or the unique identity of university cities shaped by their academic character, as perceived by various stakeholders. It seeks to identify how different audiences, such as students, residents, and university staff, describe and evaluate the distinguishing features of university cities and assess the positioning of Polish cities within these characteristics. Design/methodology/approach: The research employs a hybrid methodological approach, including in-depth interviews and Multiple Factor Analysis (MFA). Data was collected from respondents across the city's stakeholder groups. The analysis combined qualitative insights with quantitative techniques, using MFA to identify dimensions defining the genius loci of university cities and positioning Polish cities based on these dimensions. Findings: The study identified two key dimensions shaping the genius loci of university cities: 1. Cultural and Academic Integration: Reflecting the impact of universities on urban identity and life, with Kraków receiving high scores for its strong academic and cultural presence. Conversely, cities like Białystok scored lower, indicating less visible academic influence. 2. Infrastructure and Urban Greenery: Emphasizing the quality of campus infrastructure and integration of green spaces. Gdańsk emerged as a positive outlier, showcasing effective urban planning, while Łódź and Katowice scored lower, highlighting challenges in infrastructure. Research limitations/implications: The research conducted was of an exploratory nature. The purposive sampling limits the statistical representativeness of the findings. Practical implications: The study offers actionable insights for city branding strategies, particularly for university cities. Cities with strong academic and cultural profiles, like Kraków, Warszawa and Gdańsk, can leverage these strengths to enhance their global appeal. Cities with lower scores, such as Łódź and Katowice, could improve their image by investing in campus infrastructure, green spaces, and better integration of universities into urban life. Originality/value: The paper provides a novel application of the genius loci concept to university cities. The use of MFA to integrate qualitative and quantitative data represents an innovative methodological contribution.