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EN
The factors forming international derivatives market trends are researched in this article. The history of the formation of the global derivatives market was analyzed, in particular, events which have led to the growth of the derivatives market. Global derivatives market has revealed major changes in its trends and witnessed the gradual transformation of its structure, observed in recent years. Global derivatives market has revealed major changes in its trends and witnessed the gradual transformation of its structure, observed in recent years. Derivative risks were considered. Benefits of derivatives make them indispensable to the global financial system and the economy The essence, purpose and benefits of the use of derivatives and their role in the modern global financial markets analyzed. The classification of derivatives considered. The main uses for derivatives were single out. The dynamics of global exchange and OTC derivatives markets were analyze. Volatility of the economic environment was significantly improved, leading to a significant increase in financial risks and caused both the professional market and to institutional investors in dire need of new types of derivatives that would enable to effectively hedge to reduce losses in the event of unfavorable changes market and receive additional income from speculative transactions in the market. Possibility of exchange trading for OTC derivatives was emphasized. Courtesy comparative description of the scope and structure of the exchange and OTC derivatives markets were provided. The dynamics of world markets, interest rate derivatives and currency derivatives and studied their structure. The main trends and prospects of the modern international derivatives market are determined.
2
Content available The analyses of marketing strategies for innovations
EN
Nowadays, innovations are necessary conditions for enterprise sustainable development. Moreover marketing strategy is the crucial element of ensures diffusion of innovation. The purpose of marketing strategy is to conduct market analyze, segment the market, develop marketing approach, right product portfolio and finally marketing plan. This article highlights the comprehensive role of marketing strategies for innovations. The results show, that marketing analyze for marketing strategy enables enterprises to go beyond the solely understanding of customer needs, thus enabling them to develop unexpected innovations. Marketing strategies also help companies to overcome barriers, associated with innovation commercialization. At the same time innovations can be a trigger for new marketing methods and instruments.
EN
The article is devoted to the problems of development of theoretical and practical recommendations for the improvement of rational decision modeling process considering innovation risks. Based on the review of domestic and foreign techniques to management decision based on consideration of the risk factor, the basic theoretical flaws and practical difficulties faced by Ukrainian enterprises were systematized. In the article the methodical approach was accepted to making rational management decisions based on consideration of options - the current assessment of innovative risk, its future level and managers’ propensity for risk.
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