The value of rating activity usage in terms of evaluation of enterprises investment attractiveness is grounded. There is proved the necessity of enterprises rating evaluation within financial, economic, technological, productive, HR and market areas and it is outlined the indicator content of each area to provide multi-criteria rating activity.
The necessity of enterprise rating activity based on multiple criteria, as well as the significance of selfrating in modern business environment has been proven. The tools for enterprise rating evaluation, including structure methods for rating, and a system of indicators for rating evaluation of the enterprise’s functioning were developed. Thereupon, technology of enterprises rating evaluation was improved and the procedure for selecting functional strategies for their activities according to rating results (partial and complex ratings and rankings) was proposed.
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