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2 2022

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Shelf-life labelling system in the opinion of food market participants in Poland

Samotyja Urszula, Ankiel Magdalena

Zeszyty Naukowe. Organizacja i Zarządzanie / Politechnika Śląska

2022

z. 157

447--468

Purpose: The aim of the study was an assessment of the European shelf-life labelling system from the perspectives of food producers and consumers in Poland in the context of its possible impact on food waste. Design/methodology/approach: Qualitative and quantitative research methods were used to conduct the study among key food market participants. Individual in-depth interviews (IDIs) were conducted among senior managers in 18 key food producing companies, an eye-tracking study (ET) involved 30 purposefully selected consumers, and a quantitative survey using the face-to-face interview was undertaken among food consumers in Poland (n = 1145). Findings: The existing regulations regarding date labelling do not support the policy of establishing sustainable food chains. Even though the date label is one of the most eye-catching elements on the food packaging, a great number of Polish consumers are not able to correctly interpret the information – 39% have problems with proper understanding of ‘best before’ date.Less educated consumers more often admit that the information on the date label is difficult for them to comprehend. Food business operators have adopted the date labelling system as a mandatory requirement, although they consider it to be complicated. Research limitations/implications: The research results are partially declarative. It would be interesting to examine the interpretation of the date labels in the purchasing and consumption process. Practical implications: Consumer misunderstanding of the ‘best before’ date contributes to food waste. Point of view of food market participants differ what should be taken into account with regard to the final itineration of the date labelling system. Social implications: Consumer interest in shelf-life dates should be treated as an opportunity in efficient education and building food waste prevention behaviour. Originality/value: Triangulation of quantitative and qualitative methods was applied which allowed for a comprehensive assessment the shelf-life labelling system.

Determinants of participation in collaborative fashion consumption - provider perspectives

Michalak Szymon, Bartkowiak Paweł, Ankiel Magdalena, Olejniczak Tomasz, Stachwiak-Krzyżan Magda

Zeszyty Naukowe. Organizacja i Zarządzanie / Politechnika Śląska

2022

z. 158

413--442

Purpose: The development of digital technology is one of the most important factors driving changes in consumer behavior in the 21st century. Today, the sharing economy covers more and more areas of consumers' daily lives. Using online apps to exchange, sell, buy or rent clothes has become one of the most popular ways of consuming fashion around the world. The main objective of this paper is to assess the importance and estimate the impact of the determinants (motives and unpleasant user experience) of providers' engagement in collaborative fashion consumption (CFC). Design/methodology/approach: The study was conducted using an online survey with 420 respondents in Poland - users (providers) of CFC platforms. A confirmatory factor analysis (CFA) and structural equation model (SEM) was performed using AMOS 21.0 version. The conducted research allowed to identify the importance and to determine the influence of examined factors on attitudes toward CFCs and willingness to use CFC apps in the future. Findings: Economic motives did not outperform non-economic motives to participate as a provider in CFC. Pragmatic motives were by far the most important determinants of fashion sharing. Environmental factors are an important reason for providers to participate in CFC but they may not be a direct motivation for CC participation. Social motives recorded the lowest average importance rating in the context of participation in CFC. Unpleasant user experience negatively influence both the attitudes toward using CFC apps and the willingness to use them in the future Research limitations/implications: The research was conducted only on Polish users, so due to cultural differences, the meaning and impact of the motives of using these apps may be different in other countries. Due to the method of sampling and sample size, the results cannot be treated as representative for the population of Polish users of CFC platforms. Future research could include conducting cross-country research and one may attempt to broaden the scope to include other categories of motives. Future research could also extend the scope of unpleasant user experience with other factors. Practical implications: The results of research on the motives of users' use of CFC apps should be useful for enterprises in the context of designing activities in the field of marketing communication. Originality/value: The paper fills a research gap in the field of research on the determinants of polish providers' engagement in collaborative fashion consumption (CFC).