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Factor affecting consumer's willingness of purchasing medication online

Nguyen Linh Chi, Dinh Quoc Bao, Hoang Thi Hien Minh

Annals of Computer Science and Information Systems

2022

Vol. 34

181--187

Vietnam's pharmaceutical industry is one of the fastest-growing sectors in the region. E-pharmacy in Vietnam is predicted to undergo remarkable growth in the near future due to the demand for online shopping, which has been accelerated by the impact of the COVID-19 pandemic [1]. However, in Vietnam, merely 3\% of purchases were made via online platforms [2], [3] affirmed purchase intentions continue to be a vital concept in marketing. Based on the background, the research aims to assist the Swinburne undergraduate student team in investigating the correlation between factors that affect people from purchasing pharmacies online and using e-pharmacy. The research method is a survey, which aids in the collection of critical data that may be utilized to address the research objectives and reveal diverse opinions among consumers and university members. The data is collected from 83 respondents, aged 18 and up, living in cities, rural, and suburban. Not only univariate and bivariate approaches but also analysis and multiple regression analysis can be used to will be used to assess the correlations and contrasts throughout the original dataset. Swinburne Pharmacy also utilized age and sex quantifiable extrapolation to estimate whether or not consumers entered an e-pharmacy. Regarding the result, the research has shown that the factor of convenience has positively affected the eagerness to buy medicine online, while other values do not predict the willingness to buy medication online. However, it is not a significant element of the consumers' willingness. The research also determines the correlation between consumers' willingness and location. From a managerial perspective, pharmaceutical marketing managers of drug companies can use the research findings to better design their strategies directed at the e-pharmacy market.