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2 Zeszyty Naukowe. Prace Instytutu Ekonomiki i Organizacji Przedsiębiorstw / Uniwersytet Szczeciński

2 1998

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Integracja teorii i modeli dyfuzji rynkowej produktów innowacyjnych

Leśkiewicz I.

Zeszyty Naukowe. Prace Instytutu Ekonomiki i Organizacji Przedsiębiorstw / Uniwersytet Szczeciński

1998

Nr 36

91-108

The conceptual development of diffusion models within marketing has focused on marketing mix variables and on a simple process representing the influence of others in the social system. In most models only a limited number of variables is considered due to the difficulty of modeling interactions when multiple variables are incorporated. The final conclusion of the paper that can be derived from joining the two fields of research (diffusion theory and models) is that although they have evolved in different directions, each would benefit from a unification. This paper suggests possible synergy and reciprocal benefits of integration.

Empiryzm a teoria

Leśkiewicz I., Leśkiewicz Z.

Zeszyty Naukowe. Prace Instytutu Ekonomiki i Organizacji Przedsiębiorstw / Uniwersytet Szczeciński

1998

Nr 36

17-34

In the paper one tried to analyse the methodological views in the context of relations between theory and empiricism. The point of issue to the analysis is rational action and the purpose of science is true with Tarsky's conventionality. These premises causes a number of the cognitive methodological complications. To point out these complications and some solutions are main purpose of this paper.