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Decision making in innovation processes - a concept to support small and medium sized enterprises

Vorbach S., Perl E.

Journal of Automation Mobile Robotics and Intelligent Systems

2007

Vol. 1, No. 4

3-15

Innovation is a vital factor in today's markets and can dramatically change a company's competitive position. Despite its importance, innovation can also be a high risk adventure for companies due to the high level of uncertainty it entails. This article describes how well structured procedures can help companies guide through the whole innovation process, from idea generation to market launch. Furthermore, it illustrates how the decision making process regarding innovation management can be supported by appropriate software. First, currently existing innovation process models are investigated. How they support small and medium sized enterprises (SMEs) in their innovation activities is analysed and a modification Thom's well known process model is presented. Furthermore, a description of useful methods and instruments and their use within the innovation process is provided in the form of the innovation tool box. The innovation tool box helps companies both select and implement appropriate methods for the context at hand. A discussion of core factors and basic conditions for successful innovation management in SMEs rounds out the paper. A software tool for innovation management is then presented. Such software systematically supports innovation management and decision making throughout the whole innovation process. Furthermore, by demanding specific description and guidance of innovation methods it can additionally help companies in executing their innovation projects. How the database within the software can also be used to help companies distribute relevant information effectively is also described.