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ICT in higher education: a logistic perspective from the pandemic period

Dębicka Olga, Reszka Leszek

Zeszyty Naukowe Akademii Morskiej w Szczecinie

2023

nr 73 (145)

35--45

A period of pandemics and distance learning has forced teachers to plunge headlong into the technological challenges of education. Today, it is possible to look back on this time as an educational milestone that, although forced, contributed to a much-needed leap into the digital age in higher education. Information and communication technologies (ICT) have contributed to a significant paradigm shift in learning and the roles of teachers and students in education today. ICT tools in the educational process have become indispensable, whether for on-site teaching, an exclusively online system, or a hybrid scheme. Therefore, this study aims to establish how modern technology has enabled a unity of resources in the education process and to identify how the pandemic conditions have affected the logistics process for didactics, particularly related to providing a unity of the right resources in the correct place. Moreover, the authors indicate the benefits of the described changes in the didactic process for teachers and students in the post-pandemic period.

Innovations in e-commerce: value proposition for e-buyers

Dębicka Olga, Gutowski Tomasz, Borodo Adam

Zeszyty Naukowe Akademii Morskiej w Szczecinie

2019

nr 60 (132)

101--106

Development and innovation in the e-commerce sector over the last decade have been extremely dynamic. Market development has increasingly been driven by the changing behaviour of consumers shopping online and the growing number of e-stores. This article identifies the pro-innovation areas and actions which are creating special value propositions for e-buyers in Poland and assesses their impact on shopping decisions for each generation (X, Y, and baby boomers) by assessing the impacts of differences in the preferences of the generations regarding e-commerce. Each generation differs significantly from the others in terms of work, education, security, success in professional and personal life, and in terms of consumption. The characteristics of the individual generations and the levels of their digital competencies impact significantly on the ways in which a given generation makes purchases and what they expect during the purchasing process. In order to establish the key determinants of online purchasing decisions and attitudes towards innovation in e-commerce, an online survey was conducted. The sample included three generations of Polish internet users: 260 people at ages between 25 and 37 (generation Y); 200 people at ages between 38 and 50 (generation X) and 100 people at ages between 51 and 70 (the baby boomers’ generation). The structure of the article includes presentations of the problem against the background of relevant literature, the theoretical assumptions of the research, and its findings and conclusions.