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Tourist routes combine cultural and natural heritage and are an inseparable element of tourism space and cultural landscape. In Poland the significance of tourist trails as a tourism product contributing to the development of the tourism economy has increased. The primary aim of this paper was to design a tourist trail combining natural and anthropogenic values. The research was conducted in the commune of Kcynia located in Kuyavian-Pomeranian voivodeship and consists of a town and 54 villages. The work makes use of the valorisation method, Wejchert’s impression curve. The results show that the Kcynia commune has sufficient natural and cultural values for developing tourism, but its tourism potential is not fully utilised in comparison with that of other communes. First of all, it lacks a well-developed tourism infrastructure. The proposed tourist routes would – in a relatively inexpensive and non-invasive way – enhance the potential and interest of the commune and improve the income of its inhabitants. In addition, it would raise interest in tourism and leisure tourism.
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