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Purpose: The article aims to verify whether the meetings industry is taking actions for sustainable development and, if so, what kind of projects they are. Implementation of sustainable development principles is currently a trend in management in every field, including the meetings industry. The meetings industry also recognises this problem's essence and implements sustainable development principles into its operations. Design/methodology/approach: To achieve the intended research goal, an in-depth search of literature and online sources and interviews with 21 industry representatives were used. The article discusses the following research problem: what actions are taken by the meetings industry for sustainable development; whether it implements a sustainable development strategy and policy; whether and how the idea of sustainable development is implemented in cooperation with partners; how the industry perceives sustainable development activities in the area of MICE and what is its opinion in terms of shaping the right conditions in this area; what actions are vital in shaping sustainable development by the meetings industry? Findings: Research has proven that the business tourism industry implements sustainability measures in its operations. Research limitations/implications: Research limitation is the amount of industry feedback obtained. Due to the inability to obtain a larger number of research questionnaires, a sample of only 20 interviews with experts was used. Practical implications: The utilitarian goal of the research is to provide useful guidelines for the meetings industry in implementing of ESG (Environmental, Social, and Corporate Governance) policies. Social implications: Research based on the issues it undertakes relates to and raises important social issues. Originality/value: Although the meetings industry implements activities in sustainable development, they are not sufficient, especially in the context of the European Commission's Directive on Corporate Sustainability Reporting (CSRD). The presented research and guidelines for the industry in this area are currently a critical topic. They are a scientific novelty, and, as such, a research approach has not been presented in the context of this industry so far.
EN
Purpose: The article aims to verify whether the meetings industry is taking actions for sustainable development and, if so, what kind of projects they are. Implementation of sustainable development principles is currently a trend in management in every field, including the meetings industry. The meetings industry also recognises this problem's essence and implements sustainable development principles into its operations. Design/methodology/approach: To achieve the intended research goal, an in-depth search of literature and online sources and interviews with 21 industry representatives were used. The article discusses the following research problem: what actions are taken by the meetings industry for sustainable development; whether it implements a sustainable development strategy and policy; whether and how the idea of sustainable development is implemented in cooperation with partners; how the industry perceives sustainable development activities in the area of MICE and what is its opinion in terms of shaping the right conditions in this area; what actions are vital in shaping sustainable development by the meetings industry? Findings: Research has proven that the business tourism industry implements sustainability measures in its operations. Research limitations/implications: Research limitation is the amount of industry feedback obtained. Due to the inability to obtain a larger number of research questionnaires, a sample of only 20 interviews with experts was used. Practical implications: The utilitarian goal of the research is to provide useful guidelines for the meetings industry in implementing of ESG (Environmental, Social, and Corporate Governance) policies. Social implications: Research based on the issues it undertakes relates to and raises important social issues. Originality/value: Although the meetings industry implements activities in sustainable development, they are not sufficient, especially in the context of the European Commission's Directive on Corporate Sustainability Reporting (CSRD). The presented research and guidelines for the industry in this area are currently a critical topic. They are a scientific novelty, and, as such, a research approach has not been presented in the context of this industry so far.
EN
Aim: The aim of the research conducted during the fair on 30.03-5.04.2023 was to identify the factors for the development of the bleisure trend in cities based on the preferences of the participants of the 29th edition of the KRAKDENT® International Dental Fair The research mainly concerned the "bleisure" trend, which in business tourism concerns the combination of business and leisure, i.e., business duties and leisure. Design/methodology/approach: The research was not commercial and was carried out as part of the cooperation of the Targi w Krakowie Ltd. with the Jagiellonian University in Krakow and the University of the National Education Commission in Krakow. The research was conducted based on primary data - a questionnaire collected between 30 March and 1 April 2023 during the 29th edition of the KRAKDENT® International Dental Fair held at the International Exhibition and Congress Centre EXPO Kraków. The research was conducted among exhibitors and visitors, although the primary respondents were exhibitors. Results: The research indicates expectations and contemporary trends in traveling among business tourists participating in the fair. The research verified the main research hypothesis as follows: The primary determinant of the development of the "bleisure" trend in cities is the discounts offered in the area of city attractions and infrastructure. Research limitations/implications: The difficulty obtaining questionnaires from visitors to the fair was a significant limitation. In the future, it would be essential to continue this type of research among participants at trade fairs or other business events. Practical implications: The research aimed to learn about the preferences of both exhibitors and visitors to prepare a better or tailored offer for them for subsequent editions of the event. Social implications: The research subject has significant social implications, as bleisure tourism is an essential factor affecting human well-being and health. Bleisure tourism is of great social importance for people's mental comfort. Originality/value: In the Polish literature on the subject, this type of research has not been carried out so far.
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