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1
Content available Differentiated Customer Relationship Management – a tool for increasing enterprise competitiveness
Čierna Helena, Sujová Erika
Management Systems in Production Engineering
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2022
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nr 2 (30)
163--171
EN
The paper focuses on Customer Relationship Management (CRM), based on latest national and international studies of the subject. The goal of the paper is to identify how the selected companies that operate in Slovakia understand the concept of CRM and to what degree they actively use it. Thereafter authors compare different approaches to management of company’s relationship with customers. They wanted to focus on a deeper analysis and decided to use in our orientation and evaluative research also a different approach, such as collaboration with international experts. In the paper the authors identify level of use of social CRM in selected companies in Slovakia and based on expert opinions of members of an international group they design an optimal model of CRM.
2
Content available Ethical credibility risks monitoring in manufacturing companies in Slovakia and v4 countries
Sujová Erika, Čierna Helena, Štefková Jaroslava
Management Systems in Production Engineering
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2021
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nr 4 (29)
302--308
EN
Among the significant determinants influencing the corporate culture is the degree of riskiness in the operational activities of a company. Firstly and most importantly, business entities must be prepared to respond quickly to the needs of an external as well as the internal environment, to be in close relationship with customers, to use internal business activities, to strive to build the desired way of behaviour and actions of all stakeholders. The paper aims to define possible risks of ethical credibility based on the analysis and research in selected production companies operating in Slovakia and then propose options, measures to eliminate the threats to ethical credibility and thus increase the credibility and reliability of manufacturing companies.
3
Content available Application of Soft-Skills Competence in Practice (Practice vs. Students
Čierna Helena, Sujová Erika, Bambura Roman
Multidisciplinary Aspects of Production Engineering
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2020
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Vol. 3, Iss. 1
537--547
EN
The paper deals with application of soft-skills competence in practice comparing of education and employers requirements. In addition to what a graduate is to know in terms of the knowledge theoretically acquired, the labour market today defines quite clearly the specific requirements in terms of what a graduate should be able to do, provide for, organize, including the demands related to their competences. The purpose of the paper is to assess the ethical credibility of selected subjects in the field of soft skills based on the analysis and conclusions of research conducted in 2018-2019 at the Technical University in Zvolen. The method of questionnaire survey was chosen for the execution of the research. The paper presents the results of the selected area research of soft-skills, which showed the most significant differences – stress resistance. To evaluate the results was used the Mann-Whitney test of significance which is an especially appropriate test for two independent and randomly selected sets of sample observations. At the end of paper are proposed recommendations for improving teaching in accordance with the requirements of practice.
4
Content available Integrating principles of excellence and of socially responsible entrepreneurship
Čierna Helena, Sujová Erika
Management Systems in Production Engineering
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2020
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nr 1 (28)
23--28
EN
Social responsibility is seen as an institutional innovation, which leads to a chance of social rules. Social responsibility also stimulates other types of innovation, which could work as feedback to keep or as a strategic change of social responsibility. The strategy for improvement of quality creates opportunities to identify and to learn from those who are farther along the road to exceptionality and have improved quality or their products and services by improving their organization. The initiative to improve quality of products and services by improving the organization has to be based on clearly defined principles that help define key functions that support organization’s activities, required resources and serve as supporting tools to improve quality. For an organization to have long term and continuous success it needs to fulfill expectations of all stakeholders and as part of this we can discuss Corporate Social Responsibility – CSR. This includes behaviour of organizations that goes beyond the prescribed legislative requirements, but includes activities that benefit not only the organization itself, but also its employees and the public.
5
Content available Evaluation of mechanisms of ethical credibility in selected subjects in Slovakia
Čierna Helena
Zeszyty Naukowe. Organizacja i Zarządzanie / Politechnika Śląska
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2019
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z. 140
39--47
EN
Human resources are a considerable comparative advantage of each organization, as such they should not be stagnating, on the contrary, they should strive to improve their professional knowledge, but also to improve their so-called soft skills, such as interpersonal skills. Requirements for key competencies for university graduates from a technical university are continuously increasing. The aim of the paper is to assess and evaluate the ethical credibility of selected subjects in the field of soft skills based on our research conducted in 2018 at the Technical University in Zvolen. It is an evaluation of ethical credibility of selected subjects. We approached our research from two angles. On one hand, we surveyed students of TU in Zvolen, who are developing soft skills as part of their curriculum at the university. On the other hand, we focused our research of ethical credibility in selected organizations operating in Slovakia. We were interested to find out what soft skills organizations expect from university graduates, specifically from a technical university. We centred our attention on communication, teamwork, stress resilience, time management and conflict resolution. The result of our research is an evaluation of mechanisms of ethical credibility in selected subjects in Slovakia. We evaluated results from our research in terms of how prepared university graduates are, specifically from a technical university, contrasted by expectations of organizations in the above-indicated areas, soft skills.
6
Content available Application of digitization procedures of production in practice
Sujová Erika, Čierna Helena, Żabińska Iwona
Management Systems in Production Engineering
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2019
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nr 1 (27)
23--28
EN
The paper addresses application of digitazation of production processes, which is part of organizational digitization, also known as Industry 4.0. It deals with modernization and optimization of production systems by creating models in simulation software via digital engineering. For our analysis, 8 real assembly lines were used, with an average of 15 workplaces, which were integrated into one universal line by means of simulation. The aim of our research was to create a digital twin of the real assambly lien and to analyse effectiveness of the proposed modernization universal assembly line using the generated statistical data.
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