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Opportunities and Obstacles for the Introduction of a Fuel Cell Electric Vehicle Strategy in Europe as an Extension of the Product Portfolio of European OEMS

Bekar Abdurrahman, Fekete Milan

Management Systems in Production Engineering

2025

nr 2 (33)

268--278

Climate policy goals have now taken on a strongly dominant role in European mobility development. In the current preferred approach, European OEMs are focusing on the BEV strategy, which is considered an established technology. However, the shift towards a purely battery-oriented direction in Europe is advanced, yet there are still long ways to go before speaking of complete market penetration. Meanwhile, Asian, and American providers have embedded themselves in the European market, threatening to snatch significant shares from European OEMs in the overall market. Therefore, a separate approach has emerged to determine possibilities for expanding the product portfolio to FCEVs in Europe, as this market is still in an early stage internationally. An empirical approach was used to identify the factors European OEMs see as implementation or barriers to an FCEV strategy. The results indicate generally that such a strategy extension appears feasible in many factors, yet there are hardly any implementations for real feasibility. Costs and model portfolios are particularly emphasized here. However, there are also cautious attitudes due to a lack of refuelling infrastructure and perceived insufficient demand on the customer side.

Supply chain resilience in the European Automotive industry

Britsche Andreas, Fekete Milan

Management Systems in Production Engineering

2024

nr 3 (32)

380--400

The transformation of supply chains is an important factor for European Automotive OEMs to compete internationally. But it turns out that these are not as resilient as required. A resilient supply chain requires appropriate risk management measures that minimize internal and external influences. However, in some areas of value creation and supply chains, weaknesses are evident that are determined by a high dependence on international supplier markets. This approach to research in this area investigates whether Automotive OEM internal departments perceive certain risks differently. This was done by means of a survey of European OEMs to reveal different perceptions on important aspects of risk-based factors. Internal resilience would be necessary as a first step towards strengthening the supply chains in order to subsequently position themselves against stronger emerging competition from the Asian and US economies. This requires a strong European centering of supplier and partner networks, for example in the area of physical goods such as semiconductors and batteries. In order to support these necessary developments, networks are being established and promoted by the EU. GAIA-X and especially Catena-X are bases for the Automotive industry to adapt and optimize resilience and compliance regulations to governmental and intranational guidelines. As result of this research, it remains to be said that the realignment of supply chains must succeed in improving cooperation and delivery conditions across the entire OEM spectrum while at the same time reducing costs. In this way, the European Automotive market can be positioned as a resilient, strong market player for the future. The basic prerequisite for this is a uniform and coordinated view of risk-based factors in the individual companies and departments.