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Social capital and digital transformation of startups in Vietnam during the COVID-19 pandemic: the mediating role of human capital and access to resources

Nguyen Thi Thuy Quynh, Ghi Tran Nha, Nguyen Tan Trung

Management Systems in Production Engineering

2023

nr 1 (31)

33--42

Based on social network theory, the study explained the digital transformation process of startups in Vietnam during the outbreak of the COVID-19 pandemic. The study examined the relationship between social capital, human capital, access to resources, and digital transformation of startups in Vietnam. The study used Partial Least Squares - Structural Equation Modelling (PLS-SEM) with a sample size of 230 startups managers. The results show that there are positive and statistically significant relationships between social capital, human capital, access to resources, and digital transformation. The results also reveal the partial mediating roles of access to resources and human capital in the relationship between social capital and digital transformation. The results proposed some managerial implications for startups managers in building relationship networks with stakeholders such as government agencies and business partners (customers, competitors, suppliers, and providers of digital platform services). Through managers' social capital, accessible resources and the improvement of human capital have accelerated digital transformation for startups to escape the crisis of the COVID-19 pandemic. Finally, the study presented some limitations and directions for further research.

Human capital, digital transformation, and firm performance of startups in Vietnam

Ghi Tran Nha, Thu Nguyen Quang, Huan Ngo Quang, Trung Nguyen Tan

Management

2022

Vol. 26, no. 1

1--18

Based on social capital theory, the study explained the digital transformation process of startups in Vietnam. The primary object of this study is to examine the relationship between human capital, digital transformation, and firm performance of startups in Vietnam. The study applied Partial Least Squares Structural Model (PLS-SEM) with a sample size of 230 managers. The results demonstrated the positive relationships between human capital, digital transformation, and firm performance. The study explored digital transformation as a mediation mechanism between human capital and firm performance. The results provided some managerial implications for managers to focus on improving human capital in order to promote digital transformation and firm performance. This is an important strategy to help startups escape the crisis of Covid-19 pandemic. Finally, the study presented some limitations and directions for further research.