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Content available Enhanced optimization model for operational decision and efficient learning multiproduct retail
Solly Aryza, Syahril Efendi, Poltak Sihombing, Sawaluddin Sawaluddin
International Journal of Electronics and Telecommunications
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2024
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Vol. 70, No. 3
661-666
EN
The success of businesses depends on factors such as cost management, improving product and service quality, and satisfying customer demands. This study has been conducted to optimize the distribution of multiple products and levels of product flow under uncertain conditions. This involves developing a mathematical model that minimizes supply chain costs while maximizing customer satisfaction across different scenarios. This has enabled businesses to introduce omnichannel approaches that cover all social strata, tastes, and habits, allowing organizations to take greater control over pricing and product selection and receive precise feedback from the market and customers.
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