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Increasing competitiveness with intercompany integration of logistics and marketing functions

Topolsek D., Jereb B., Cvahte T.

Production Engineering Archives

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2016

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Vol. 10, No. 1

29--32

EN

Researchers of different scientific disciplines, such as management strategies, organizational theories and marketing, have in the past explored relations of mutual influences and the importance of cooperation between different functions in a company. The increased focus on the logistics function has potential to increase competitiveness. This is especially true for globally aimed production companies. In any company, logistics functions cooperate with various related functions such as production, marketing, procurement, engineering or developing new products as well as with financial functions. Each of the aforementioned connections or cooperation among logistics and its complementary functions can have a decisive effect on the company's competitiveness. Using a survey, we determined which activities in the surveyed companies are performed by the logistical function together with the marketing function and which activities they suggest should be performed together but are currently not, meaning they are co-dependent. Since interfunctional integration between logistics and marketing increases the success of a company, we also examined the connection between the current joint performance of activities and the suggested joint performance of activities among the before mentioned sectors, connected to the effectiveness of the company. To examine the mentioned connections among the logistical and marketing functions, Explanatory Factor Analysis (EFA), Confirmatory Factor Analysis (CFA) and Structural Equation Modelling (SEM) were performed.

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The impact of clustering on transport companies

Cvahte T., Topolsek D., Sternad M.

Production Engineering Archives

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2015

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Vol. 7, No. 2

25--38

EN

The clustering of firms in the supply chain is rooted in the paradigm of the benefits of cooperation, rather than in the paradigm of competitive advantage. In transport companies, common problems such as empty loads, rising gasoline prices and demands for internationalization are growing and thus, companies are searching for solutions to adequately overcome these issues. The contribution of this paper is to further investigate the practical view of practitioners on clustering and its influence on the performance of transport companies. This will be achieved by an exploration of a case company from Slovenia, which will be undertaken through in-depth interviews with company representatives and their partners. The interview results showed that the benefits provided by interconnecting in the cluster bring a regularity and security which in today's economic world is very important. The disadvantages are virtually negligible when compared to the financial and organizational benefits of clustering, especially when looking from the perspective of financial stability and long-term performance. We can pinpoint this to their regulated functioning and contractual relationships, well managed operations and primarily, on the fair division of work among all partners, which is also the concluding recommendation to other transport clusters Europe-wide.

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Increasing competitiveness with intercompany integration of logistics and marketing functions

Topolsek D., Jereb B., Cvahte T.

Production Engineering Archives

|

2015

|

Vol. 8, No. 3

6--9

EN

Research of different scientific disciplines, such as management strategies, organizational theories and marketing, has in the past explored relations of mutual influences and the importance of cooperation of different functions in a company. The increased focus towards the logistics function has potential to increase competitiveness. This is especially true for globally focused production companies. In any company, logistics functions cooperate with various related functions such as production, marketing, procurement, engineering or developing new products as well as with financial functions. Each of the aforementioned connections or cooperation among logistics and its complementary functions can have a decisive effect on the company's competitiveness. Using a survey, we determined which activities in the surveyed companies are performed by the logistical function together with the marketing function and which activities they suggest should be performed together but are currently not, meaning they are co-dependent. Since interfunctional integration between logistics and marketing increases the success of a company, we also examined the connection of the current joint performance of activities and the suggested joint performance of activities among the before mentioned sectors, connected to the success of the company. To examine these connections among the logistical and marketing functions, Explanatory Factor Analysis (EFA), Confirmatory Factor Analysis (CFA) and Structural Equation Modelling (SEM) were performed.