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EN
Purpose: The purpose of this article is to investigate the generational difference among patients’ trust in medical practitioners and factors creating their credibility. Design/methodology/approach: The theoretical basis is the literature on the subject. In the article, the authors use questionaries to answer to the questions related to image and trust in physicians among people represent different generations. In the empirical part, a survey was conducted among 370 Polish respondents representing generations: Baby Boomers, X, Y, Z. The objective of the research is to investigate patients' perception of the image of physicians and trust in them in Poland. Findings: An analysis of 370 respondents revealed that different generations perceive the image of doctors differently. The overarching theme of trust underpins these results. The surveyed group tends to take a more calculated approach to trust, particularly when their health and lives are at risk or when they have experienced inadequate care more often than unsuccessful treatment in their interactions with healthcare professionals. It is notable that patients express the greatest confidence in the expectation that physicians will uphold medical confidentiality. Research limitations/implications: A relevant problem was reaching representatives of the Baby Boomers generation. In the future, paper surveys can be considered so that digital exclusion is not an obstacle to reaching respondents. Also valuable could be to select one generation group and significantly deepen the research in the areas discussed. Practical implications: It is possible to notice generational differences therefore to adjust the outreach strategy according to preferences and opportunities. Originality/value: This article elucidates a salient concern pertaining to different generational perspectives on medical specialists. Employing survey methodologies, it endeavors to discern the determinants of trust in physicians and the primary reservoirs from which patients solicit recommendations.
EN
Purpose: The main purpose of this research was to indicate the level of medical record clerks satisfaction related to their work in medical entities in Poland. Design/methodology/approach: Job satisfaction is a positive emotional state that results from interactions between work experience and organizational environment. In theoretical part the difference between satisfaction, morale, enjoyment and disenjoyment where discussed as well as methods and implications of employee satisfaction examining were presented. Empirical studies were conducted in December 2021 among medical record clerks using Google questionnaire and included 125 participants to the research sample. To create the questionnaire used in the research, short form of Minnesota Satisfaction Questionnaire (MSQ) was utilized. MSQ is publicly available for all researchers on the University of Minesota website. The survey was supplemented with additional statements related to work content to receive more information. Findings: The outcomes revealed that most respondents perform tasks beyond the scope of their duties, there is a significant imbalance of work between different days, and suggested improvements are rarely or never taken into consideration. Among the main suggestions mentioned by the respondents as leading to improvement was a change in work procedures. Research limitations/implications: The conducted research deserves to be repeated, taking into account a larger group of respondents, but also through differentiation depending on job positions. It would also be a recommended to conduct qualitative studies to go deeper with received answers or to utilize long version of the MSQ. Practical implications: As an outcome of the research, potential actions to be taken to improve work satisfaction were suggested. Findings of this research can be applied by managers of medical clerk departments to reorganize working conditions in order to enhance job satisfaction. Social implications: It is worth to investigate the level of employee satisfaction because it affects motivation to perform tasks and work attitude. Originality/value: Medical record clerks work in medical entities, which are characterized by specific operational conditions. Managing employees involves particular actions, yet no similar study has been conducted among this occupational group.
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EN
Purpose: The main purpose of this article was to explore main factors of choice of private medical services by Polish patients. Design/methodology/approach: In the theoretical part of the article, the current situation in health care sector in Poland was discussed. Also, based on the literature authors introduced their own classification of factors of choice of private medical services. The empirical research was conducted in August 2021. Finally, 122 participants were included in a research sample. Findings: The biggest number of respondents indicated the availability of appointments as the most fundamental aspect. Also, the study revealed other factors, especially choosing a particular physician, previous positive experiences, the transparency of treatment and the quality of care as important for patient’s choice. Research limitations/implications: Research was limited to the private sector which results from the fact that its share on the market grows and is increasingly popular among foreigners. It is worth considering to further deepen the research including studying factors in public health care sector to compare them or to expand the research group to a larger population. Due to technical development forced by recent epidemiological situation of SARS-CoV-2019 pandemic, also it is worth to include telemedicine into future studies. Practical implications: Private sector operates on the laws of economy which allow the implication of research findings to gain competitive advantage in areas which are most important for patients treated as customers. Outcomes of this article have practical implications for private medical entities. They could enhance operation areas which were chosen by patients. Social implications: Polish health care sector is one of the national economy segments. Providing access to medical services for citizens is one of important government’s activities. In case of insufficient access, private sector may be able to support public health care system. Originality/value: It is crucial to conduct such a research among Polish patients because these factors may differ due to a particular country and its specific determinants like political solutions, culture, functioning of health care system, types of medical insurance and other specific conditions. Moreover, in the theoretical part of the article, authors built their own classification of factors of choice of private medical services.
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