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Assessment of technology factor in companies’ business strategy with the use of sense and respond method

Tilabi Sara, Tasmin Rosmaini, Takala Josu, Muazu M. H., Nor Aziati A. H., Shaﬁee A. R., Kaprawi Noraini, Che Rusuli M. S.

Management and Production Engineering Review

2019

Vol. 10, No. 3

81–-89

The focus of this paper is to propose a method for prioritizing knowledge and technology factor in companies’ business strategy. The data has been gathered and analyzed from Malaysian-owned company of medium size type industry, employing around 250 employees and listed in the Malaysian Bourse Stock of Exchange, since 2000. Sense and respond model is used to determine competitive priorities of the ﬁrms. Then knowledge and technology part of sense and respond questionnaire is used to calculate the variability coeﬃcient i.e. the uncertainty caused by technology and knowledge factor. The results show that the company is not leading in term of technology (spear head technology share is around 33%). Therefore, the enhancement of technology and knowledge to SCA values is not signiﬁcantly seen in this study. The usage of the core technologies is around 41% and it might seem relatively enough. In terms of basic technology, while its share is the lowest (around 25%), it has the highest source of uncertainties among technology types. In this case, the proposed model helped to have a clear and precise improvement plan towards prioritizing technology and knowledge focus.

Sustainable competitive advantage (SCA) analysis of furniture manufacturers in malaysia: normalized scaled critical factor index (NSCFI) approach

Tasmin R., Takala J., Abu Bakr A. A., Shylina D., Nizialek D., Che Rusuli M. S.

Management and Production Engineering Review

2016

Vol. 7, No. 2

73--85

The purpose of this paper is to investigate Malaysian furniture industry via Sustainable competitive advantages (SCA) approach. In this case study, sense and respond method and Normalized Scaled Critical Factor Index (NSCFI) are used to specify the distribution of companies’ resources for different criteria and detect the attributes which are critical based on expectation and experience of companies’ employs. Moreover, this study evaluates Malaysian furniture business strategy according to manufacturing strategy in terms of analyzer, prospector and defender. Finally, SCA risk levels are presented to show how much company’s resource allocations support their business strategy. This case study involved four furniture manufacturing companies, in the southern part of Peninsular Malaysia to provide the overall view of their strategies in the perspective of knowledge & technology management, processes & work flows, organizational, and information systems. Hence, the findings of this study presented the preliminary results from these furniture companies in Malaysia, which are involved in sustainable competitive advantage (SCA) studies in terms of expectation and experience, NSCFI, operational strategy triangle of prospector (P), defender (D), and analyzer (A). The result shows that almost all furniture companies are categorized into the Analyzer type strategy and planning to remain being Analyzer in future to come.