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1
Content available Traditional promotion activities
Žáčik N., Novák A.
TTS Technika Transportu Szynowego
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2016
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R. 23, nr 12
283--286
EN
Advertising, sales promotion, personal selling and public relation are some of the most important elements used in promotion. Airline promotional activity need to be adapted to the demand on the market. The most suitable advertising option for airline business will depend on target audience and what is the most cost effective way to reach as many of them as possible, as many times as possible. The advertising option chosen should also reflect the right environment for the product or service. The promotion policy helps the company keep control of the message it is sending about the good or service, as well as to dictate appropriate actions that employees can take when dealing with outside personnel. Promotion is one of the key elements of the marketing mix, and deals with any one or two-way communication that takes place with the consumer. The purpose of the article is to clarify what is difference between promotion and marketing activities and has to serve as a part of future prepared study material for students of University of Žilina.
PL
Reklama, upusty, sprzedaż osobista i public relation należą do najważniejszych elementów stosowanych w promocji. Działania w zakresie promocji podejmowane przez linie lotnicze powinny być dostosowane do wymagań rynku. Najlepiej pasująca do branży lotniczej opcja reklamy będzie zależała od docelowego segmentu rynku i od tego, jaki sposób dotarcia do możliwie wielu klientów i możliwie często będzie najbardziej efektywny kosztowo. Wybrana opcja reklamy powinna także odzwierciedlać właściwe środowisko produktu lub usługi. Polityka promocji pomaga firmie utrzymać kontrolę nad komunikatem, jaki wysyła wraz z produktem lub usługą, jak również określić działania, jakie mają podjąć pracownicy kontaktując się z personelem zewnętrznym. Promocja jest jednym z kluczowych elementów marketingu-mix i zajmuje się każdym rodzajem jedno- lub dwukierunkowej komunikacji z klientem. Celem artykułu jest wyjaśnienie, jaka jest różnica pomiędzy promocją a marketingiem; ponadto artykuł ma stanowić w przyszłości materiał do studiowania dla studentów Uniwersytetu w Žilinie.
2
Content available Reliability evaluation techniques in the air operator
Bugaj M., Novák A.
TTS Technika Transportu Szynowego
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2015
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R. 22, nr 12
219--222, CD
EN
Reliability is a very broad term that focuses on the ability of a product to perform its intended function. Mathematically speaking, reliability can be defined as the probability that an item will perform its intended function without failure for a specified period of time under stated conditions. The main goal in almost all daily activities is safety. Many kinds of researches and development try to find out how to produce things easily with appropriate amount of safety especially in aircraft operation.
3
Content available Comparison of passive and active radar systems
Žáčik N., Novák A.
TTS Technika Transportu Szynowego
|
2015
|
R. 22, nr 12
1709--1712, CD
EN
This article presents the conclusion from my two theses, Comparison of tracking systems and Tracking systems. In the first part with title Comparison of tracking system, was my work focused to research of primary and secondary radar technology with very detailed description and principle of their use. This part of my research consists also from comparison of those two different types of technologies, their advantages and disadvantages. This research was the base stone for my second part of thesis with title: Tracking systems and conclusions, summarized in this article. The second part of thesis is more focused to civil and army passive radar and meteorological technology. The main topic is: how to build up the new radar network by using passive radar technology and what are the advantages and disadvantages of this concept, in comparison with actual primary and secondary radar network. I have chosen Slovak Republic for new network planning but this theory and research is applicable for all the other countries, with some minor changes. This topic is focused mainly to advantages of passive surveillance system and multilateration.
4
Content available remote Unification of Quality Systems ISO 9000 and Regulation 2042
Nemeč V., Novák A., Hutla P.
Prace Naukowe Politechniki Warszawskiej. Transport
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2014
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z. 104
77--88
EN
The scientific paper deals with the quality system requirements given by the standard CSN EN ISO 9001:2010 Regulation (EC) No 2042/2003. Quality control is one of the most important processes in the organization, as it includes a number of sub-activities such as quality policy, customer focus, human resources, etc. By identifying the demands this work includes design of the structure of the quality manual and a possible form of manuals for the organization dealing with the training of maintenance personnel.
PL
Ten artykuł naukowy związany jest z wymaganiami systemem jakości określonymi w normie europejskiej CSN EN ISO 9001:2010 oraz Rozporządzenia Komisji Wspólnoty Europejskiej (WE) nr 2042/2003. Kontrola jakości jest jednym z najistotniejszych procesów w danej jednostce (organizacji), ponieważ zawiera wiele poddziałań odnoszących się do zagadnień takich jak polityka jakości, ukierunkowanie na klienta, zasoby ludzkie itp. W wyniku identyfikacji wymagań w niniejszej pracy zawarto strukturę księgi jakości oraz możliwą postać księgi dla jednostek (organizacji) związanych ze szkoleniem personelu zajmującego się utrzymaniem.
5
The utilization of GNSS at airports with underdeveloped navigation infrastructure
Novák A.
Logistyka
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2014
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nr 6
7898--7901
EN
This paper complements other procedures and elements (continue descent operations (CDO), PBN and airspace management) to increase efficiency, safety, access and predictability. This paper describes what is an available regarding approach procedure and can be more widely used now.
6
Content available Use of information bases for the application of operational aviation regulations
Šála J., Němec V., Novák A.
Archives of Transport System Telematics
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2013
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Vol. 6, iss. 4
42--45
EN
Text of the article describes the application of information bases as a tool for safety in air transport. By converting these rules into the base allows easier and quicker orientation in regulatory requirements. The following paragraphs provide information about the whole concept and demonstrate key concepts needed to understand the software.
7
Economic regulation of airport charges in Europe after directive 2009/12/EC
Novák Sedláčková A., Novák A.
Logistyka
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2010
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nr 4
CD-CD
EN
This paper is about situation on the Air Transport market, especially about economic regulation of airports. After Directive 2009/12/EC on airport charges, the EU advises to regulate airports, which annual traffic is over five million passenger movements and to the airport with the highest passenger movement in each Member State. Is this the right way?
8
Content available Flight inspection of aircraft at the University of Zilina
Novák A., Kevický D.
Archives of Transport System Telematics
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2010
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Vol. 3, iss. 3
14-18
EN
This paper attempts to offer the reader a consistent overview of the flight inspection in the Slovak Republic and the centre of excellence of aviation at the University of Zilina. For the flight inspection, special items have to be taken into consideration when selecting the tested aircraft.
9
Tendencies in the professional education for transportation sector in Slovakia
Čorejová T., Križanová A., Novák A.
Logistyka
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2009
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nr 6
EN
The contribution will be dedicated to present condition of professional education for transportation sector in Slovakia, mainly engineering education and to tendencies in curricula related to changes of environment, policy, markets etc. Faculty of Operation and Economics of Transport and Communications at the University of Žilina, is the only university specializing in manager preparation in the transportation sector and communications in Slovakia. The University of Žilina`s mission is sub served very consistently. Therefore, there are many changes and qualitative developments at the university education approach characteristic of the University of Žilina, by operating qualitative shifts in a form of education, educational methods or the educational content. But the success of these shifts depends largely on factors occurs from the outside and inside university environment. The needs of industry are concentrated on the knowledge and skills of engineers including the communication skills and ethic solution problems.
10
Contribution of the faculty of operation and economics of transport and communications to training of employees in transportation
Čorejová T., Križanová A., Novák A.
Logistyka
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2009
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nr 6
EN
This contribution presents activities of Faculty of Operation and Economics of Transport and Communications that support increase of qualification and requalification of Transport Department employees. During its nearly 55-year existence, the faculty has always been cooperating consistently with practice, transport enterprises and institutions of road, railway, air and water transport. The faculty profile itself has been created so that it educates experts for the practice requirements. However, the cooperation with the practice does not end in this activity; it gets on with the cooperation during increase of transport specialist qualification in form of courses, trainings and workshops organisation. Moreover, the individual faculty working-positions participate in solutions of the projects targeting on current practice problems, they provide consultative, advisory and expertise services for the needs of practice, government and non-government institutions, and participate in legislation preparation.
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