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Increasing competitiveness with intercompany integration of logistics and marketing functions

Topolsek D., Jereb B., Cvahte T.

Production Engineering Archives

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2016

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Vol. 10, No. 1

29--32

EN

Researchers of different scientific disciplines, such as management strategies, organizational theories and marketing, have in the past explored relations of mutual influences and the importance of cooperation between different functions in a company. The increased focus on the logistics function has potential to increase competitiveness. This is especially true for globally aimed production companies. In any company, logistics functions cooperate with various related functions such as production, marketing, procurement, engineering or developing new products as well as with financial functions. Each of the aforementioned connections or cooperation among logistics and its complementary functions can have a decisive effect on the company's competitiveness. Using a survey, we determined which activities in the surveyed companies are performed by the logistical function together with the marketing function and which activities they suggest should be performed together but are currently not, meaning they are co-dependent. Since interfunctional integration between logistics and marketing increases the success of a company, we also examined the connection between the current joint performance of activities and the suggested joint performance of activities among the before mentioned sectors, connected to the effectiveness of the company. To examine the mentioned connections among the logistical and marketing functions, Explanatory Factor Analysis (EFA), Confirmatory Factor Analysis (CFA) and Structural Equation Modelling (SEM) were performed.

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Increasing competitiveness with intercompany integration of logistics and marketing functions

Topolsek D., Jereb B., Cvahte T.

Production Engineering Archives

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2015

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Vol. 8, No. 3

6--9

EN

Research of different scientific disciplines, such as management strategies, organizational theories and marketing, has in the past explored relations of mutual influences and the importance of cooperation of different functions in a company. The increased focus towards the logistics function has potential to increase competitiveness. This is especially true for globally focused production companies. In any company, logistics functions cooperate with various related functions such as production, marketing, procurement, engineering or developing new products as well as with financial functions. Each of the aforementioned connections or cooperation among logistics and its complementary functions can have a decisive effect on the company's competitiveness. Using a survey, we determined which activities in the surveyed companies are performed by the logistical function together with the marketing function and which activities they suggest should be performed together but are currently not, meaning they are co-dependent. Since interfunctional integration between logistics and marketing increases the success of a company, we also examined the connection of the current joint performance of activities and the suggested joint performance of activities among the before mentioned sectors, connected to the success of the company. To examine these connections among the logistical and marketing functions, Explanatory Factor Analysis (EFA), Confirmatory Factor Analysis (CFA) and Structural Equation Modelling (SEM) were performed.

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Problems with PM10 concentrations in Slovenia and other countries of European Union

Otorepec S., Podbevšek N., Jereb B., Knez M.

Logistyka

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2014

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nr 4

3619--3629

EN

The article presents the problems that high concentrations of PM10 can cause in different countries of European Union (pollution in a small country Slovenia is described more in details), especially from the field of transport. PM10 particles are particles that are dangerous mostly because of their ability to penetrate deeply into the human body. For that reason these concentrations must be reduced, but the sources of pollution are holistically interrelated and cannot be distinguished properly. To solve this problem The European Air Quality Directive has been introduced; it consists of specific standards for PM10 concentration levels that should be met by European countries.

PL

W artykule przedstawiony został problem wysokiego stężenia pyłu PM10. Badania objęły wybrane kraje Unii Europejskiej ze szczególnym uwzględnieniem zanieczyszczenia w Słowenii. Autorzy zwracają uwagę na fakt, iż znaczna część tego typu zanieczyszczenia pochodzi ze świadczenia transportu. Cząstki pyłu PM10 są niebezpieczne, głównie ze względu na ich zdolności wnikania głęboko do ciała człowieka. Z tego względu, ich stężenie musi być zmniejszone. Autorki wskazują również, że źródła zanieczyszczeń są ze sobą powiązane w sposób całościowy i nie sposób ich odpowiednio wyodrębnić. W celu rozwiązania tego problemu, wprowadzono dyrektywę europejską w sprawie jakości powietrza we wspólnocie, która określa norm poziomu stężenia pyłu PM10, które spełniane powinny być przez kraje UE.