The technical advance and changes are calling changes in the technological sphere and mutual relations between people in organizations. The area of these changes is difficult to grasp because he refers to various issues and aspects of functioning of the company. It is possible to try multiple and multidimensional transfigurations of economic subjects after all to predict. To visit within the confines of the organization to substantial changes it is possible occurring surfaces: organizational, of relationships to the environment, of the strategy, internal relations, culture. It is necessary to point out at it, that honourable mention above-mentioned has the conventional character. Touched upon issues are often tied with themselves within the confines of these surfaces, they are interfering and they are completing.
Przedsiębiorstwa, które wprowadzają koncepcję zarządzania zasobami klienckimi, muszą zbudować organizację, procesy i mierniki sprawności, które wspólnie zmierzałyby do maksymalizacji wartości tego kapitału. Kapitał klientów bowiem bezpośrednio wpływa na tworzenie wartości przedsiębiorstwa. Zarządzanie kapitałem klienta stanowi kompleksowy system funkcjonowania organizacji, a nie jest tylko metodą obliczania wartości finansowej relacji z klientem. Wymaga to od przedsiębiorstwa tworzenia zintegrowanej strategii, która opiera się na strategii zarządzania produktami i klientami w skali całego cyklu życia relacji z klientem. Jednocześnie organizacja musi modyfikować strategię marki (produktu) z punktu widzenia wpływu na tworzenie kapitału klienta. Koncepcja kapitału klienta zmienia koncentrację działań podejmowanych przez przedsiębiorstwo oraz wpływa na sposób alokacji zasobów w organizacji.
EN
Customers' capital, called also is involving with market capital, directly with economic with functioning of companies, because is posing the bridge between the market and his needs but working of the organization. Customers' capital is the catalyst of every action laying of directions of the marketable value of the economic subject of transformations of all resources of the company. Without taking customers' capital into consideration the marketable value and functioning of the organization they would be difficult to reach. The customer's capital should so to be cultivated by supporting with human, structural and innovative capital. The attempt at revealing the weight of the customer's capital is the purpose of the report in creating the goodwill.
Both in literature, and for the economic practice, importance of immaterial resources and human capital is being emphasized in the activity of companies. They are these are considered too strategic factors, because they are influencing the value of subjects on the market. Contemporary companies more often and more often base their activity on immaterial resources, but particularly on knowledge. However the person has the special place and importance in the company since only he is able to get, to process information, to perfect and to transfer knowledge. Plurality existing in literature of the object and the variety of the interpretation of the subject taken up is pointing at big importance of these issues and her huge influence for shaping the value of companies. Chosen approaches to essence and the role in the organization of knowledge were discussed in the present report and they pointed at procedures and strategies of knowledge management.
In article one introduced problems of the merger and acquisition in personnel area. Important motive of processes of the merger and acquisition is quality of human capital, from regard on one's own influence on ability to generating of profits. Form of the merger and acquisition puts into port on strategies area of staff manager realized in organization, and essential part in process of integration of subjects perform strategies of communications, of stabilization or of growing less employments, of giving reasons and integration of organizational culture. Important aspect is also measurement of effectivity of the merger and acquisition in area of staff manager presented as set of aims and of measures of human capital.
In dem Artikel hat man versucht die Problematic der interpersonalen Kommunikation in den Unternehmen im Westpommern Naherzubringen. Die Themen der Qualitat und Klarheit der Informationen, sowie die Teilnahme der Arbeitnehmer im Arbeitsprozess und Beurteilung der Kommunikation mit Ihren Vorgesetzten wurden besonders vertieft. Es sind sehr wichtige Voraussetzungen fur die Angleichung des Arbeitspotentials an die Anforderungen der modernen Unternehmen und Effektivitatssteigerung bei dem Personalmanagement in der Organisation.
The article presents the actual state of human capital management in big companies of the West Pomeranian Voivodship. In these research main barriers of carrying on personnel politics in analysed firms and showed problems concerning the development of human capital, building the knowledge and an intellectual capital of organisation. These kinds of resources, which belong to nonmaterial ones, decide about value of the whole enterprise and increased competition among companies. The author has analysed possibilities of application of statistical methods in the research on adjustment of work potential to commercial entities' needs.
The article presents the actual state of labour potential in companies of Zachodniopomorskie province. In these research main barriers of carrying on personnel politics in analysed firms and showed problems concerning the development of labour potential, building the professional knowledge of organisation. These kinds of resources, which belong to nonmaterial ones, decide about value of the whole enterprise and increased competition among companies.
New enterprises direct their activity towards the optimal use of human and non--material resources, which become the basis of conditioning their success. The article contains the characterisation a few conceptions of human resources management, identification areas and relations between Intellectual Capital Management and Knowledge Management.
In this paper we have analysed the disintegrational phenomena in the context of the civilisational changes. They were characterised by positive as well as negative changes. There is a clearly marked disintegration between the technological sphere and the sphere of interpersonal relations, which takes place because of a rapid technological progress and much slower changes in interpersonal relations. In modern companies one can notice positive disintegrational effects which are expressed by decomposition of old organisational structures or creation of new labour forms and relations.
Competitiveness is the most important aspect of nowadays economical life. It stimulates human creativity, allows people to achieve higher results and is also one of the most effective powers that stimulate innovations and the increase of productivity. Human resources management is a relatively new corporate issue brought into the workplace because of the changing conditions, structures and marketplace priorities in every organisation. It stimulates creativeness, allows people to achieve higher results and moreover stimulates innovations and increases productivity. It also determines the kind of the decisions undertaken in the organisation, creates the culture of change and directs the future in the enterprise. The source of an enterprise's advantage is its intellectual capital.
Human resources management is a relatively new corporate issue brought into the workplace because of the changing conditions, structures and marketplace priorities in every organisation. Planning of the personnel as a part of human resources management concerns its quantitative and qualitative changes in the define time. It stimulates crea-tiveness, allows people to achieve higher results and moreover stimulates innovations and increases productiveness. It also determines the kind of the decisions undertaken in the organisation, creates the culture of change and directs the future in the enterprise.
The article presents a new idea of reorganisation of every concerns areas. Human resources strategy is very important in business process reengineering. Manager as a leader should translate vision into action for employees, mobilise commitment the personnel and empoverment. He has soft skills and invisible practices, the language of leadership, use of networking and receiving fee-back. In this conception the manager has to create value for the entire organisation. He should create the culture of change and invent the future rather than respond to it. The manager in business process reengi-neering is also obligated to develop influence in the absence of direct authority.
The article presents a few banking innovations, for example: smart-cards, corporate/home banking, factoring, forfeiting, leasing, swap transactions. Polish banks should observe positive changes in European banks. The innovations mentioned above should improve quality, speed, simplicity and homeliness services for bank clients.
The article presents a new idea of managing staff in which the central point is an employee as a customer. This conception concerns problems of marketing in all areas of the enterprise management. Manager responsible for personnel marketing is obliged to observe expectations and to take care of interests of the future and present employees. For every enterprise it is crucial to apply this methods and thanks to them it is possible to gain a competitive advantage in comparison to other participants of the market. To sum up the idea of personnel marketing refers to the processes of co-ordinating labour resources and objectives of the company.
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