We present a novel study concerning the attitudes of road transport enterprises towards a broad application of telematics in operational management in road transportation. The study aims to assess telematics application in road transport and its changes over time while showing the factors most likely to determine the systems’ use. Unobserved categories defined in the technology acceptance model (TAM) are adjusted to measure perceived usefulness, perceived ease of use, and attitudes toward using telematics systems by road transport managers. The study is based on 323 transport enterprises analyzed in two waves in 2020 and 2021. The use of two different time points is motivated by an observed increase in the digitalization of transport documents caused by the COVID-19 pandemic. The empirical findings support the TAM’s usefulness in evaluating IT in transport business management. The findings also reveal that the significantly increased telematics use in 2020 was observed while it was endured. The results are checked for robustness and used for simulations. The study compares managers’ behaviors over time and simulates the effect of individual (observed) variables on unobserved TAM categories.
Purpose: This study evaluates the acceptance of GPS/GPRS-based telematics technology in freight road transport companies registered in Poland. Design/methodology/approach: The evaluation is based on a survey of 500 representative road transport companies carried out in 2020. The Technology Acceptance Model was estimated, and its results were checked for robustness. The scope of the information collected in telematics systems is defined in terms of its perceived utility and perceived ease of use at the operational management level. The latent factors affecting technology use are defined and implemented. Findings: Most respondents (80%) claimed that telematics systems had a considerable influence on the effectiveness and efficiency of the whole company's operation. It contributed to a higher number of orders executed per time unit, more effective use of the driver's working time, and increased the entrepreneurs' trust in the company. The companies employing more workers recognize the higher usefulness of telematics systems and are motivated to use the technology more widely than smaller enterprises. TAMs estimated separately for small and medium-sized enterprises did not significantly differ among the parameter estimates. Research limitations/implications: The Technology Acceptance Model is a useful analytical tool for evaluating telematics technology acceptance by the road transport sector. The study is based on a random sample of enterprises observed once in 2020. It is recommended to monitor them in two or three waves to compare the dynamics of the telematics usage process. It is planned to continue the study in that direction. Practical implications: The outcomes are valuable in practice twofold. Firstly, the extension of telematics systems use is interesting for final users, i.e., road transport companies that will find scope for their application. Secondly, the results are helpful for system providers who get knowledge on telematics perception from enterprise management. Originality/value: Although widely applied to other IT systems, the TAM model has not been used to evaluate the use of telematics in road transport companies. The paper justifies TAM's categories at the operational management level in road transport enterprises, contributing to understanding managers' behavioral aspects of decision-making.
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