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1 2021

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Professional computer services industry – the case study of IBM Global Services

Chajduga Tomasz

Archiwum Wiedzy Inżynierskiej

2021

T. 6, Nr 1

20--22

The historical achievements of International Business Machines gave the foundations for IBM Global Services company, which became a new step in development of IBM Corporation. The biggest rival of IBM Global Services, EDS, generated revenues that were nearly doubled by IGS revenues ($36.6bln) and revenues of the next rival in raw,Accenture, were more than tripled. The market share of IGS was 8,2% at that time and it was the highest percentage among all companies operating in professional computer services industry. In the last quarter of year 2000 IBM Global Services grew around 5%. At that time, the revenues from e-business services begun to grow 70% year over year. In described SWOT analysis positive aspects (strengths and opportunities) prevailed. The most important strengths of IBM Global Services are global position on the market and universalism of the offered services. Main weakness of the company lies in the lack of ability of fast bringing new services to the market. The existence of strong, well-known competitors like Hewlett-Packard and Accenture is the main recognized threat. At corporate level, IBM points in invention and development in terms of information technologies. IBM operates on global market in global industry with ethnocentric strategy. IBM Global Services has the long term objectives: technological leadership, competitive position and profitability. The IGM’s main generic strategy is still differentiation. In the opinion of the author, IBM Global Services provides concentric diversification. Considering the grand strategies, IGS’s management should make its further decisions basing on the ability to maintain the human resources.